Piper Sandler Rates Principal Financial (PFG) buy

Piper Sandler maintains its buy rating on Principal Financial Group with a $125 target, a 16.01% upside from the current price.

By TradeTexts Research Desk · Published Jun 24, 2026, 12:02 PM EDT · Updated Jun 29, 2026, 7:01 AM EDT

Reviewed by automated data checks against the source data. How we make and check alerts

Piper Sandler rated Principal Financial Group, Inc. ($PFG) "buy" with a $125 price target on June 24, 2026.

Since the rating, $PFG is up 2.1% after 1 week, up 2.5% after 1 month and up 2.8% to date (from the $105.89 close on Jun 24, 2026).

PFG Principal Financial Group, Inc.

$108.81 +24.70% year to date

Daily close · Oct 16, 2026

Key Points

Piper Sandler reiterated its buy rating on Principal Financial Group, Inc. (PFG) with a price target of $125 on June 24, 2026.
Piper Sandler's $125 price target implies 16.01% upside from Principal Financial Group, Inc.'s ($PFG) current $107.75 share price.
Shares of NasdaqGS:PFG traded near $112.36 on Wednesday, with a market cap of approximately $24.03 billion and a P/E ratio of 15.96.
Recent insider activity at Principal Financial Group includes multiple transactions by CEO Deanna Strable-Soethout in June 2026.

Get $PFG trade alerts by text

We text you when insiders, Congress or big funds trade $PFG. Free.

Not investment advice. TradeTexts is not a registered investment adviser, and this automated Principal Financial Group, Inc. alert may contain errors. Disclosures

Piper Sandler reiterated its buy rating on Principal Financial Group, Inc. (NasdaqGS:PFG) on June 24, 2026, maintaining a price target of $125. Analyst Paul Newsome expressed continued confidence in the company's prospects as PFG shares traded near $112.36 on Wednesday.

Analyst rating track record

Piper Sandler vs. the S&P 500

YTD return -14.92% hypothetical

All-time return +27.25% S&P 500 +35.01%

vs. S&P 500 -7.76% behind the index

Hypothetical returns from Piper Sandler's disclosed trades, not real profit or advice. How we model this.

Principal Financial Group, Inc. Stock Down 1.1%

Shares of Principal Financial Group, Inc. (NasdaqGS:PFG) traded around $112.36 on Wednesday. The company, with a market cap of approximately $24.03 billion, has a P/E ratio of 15.96 and a forward P/E of 10.89. Its beta of 0.896 suggests lower volatility compared to the broader market. The stock's 52-week range has been between $75.00 and $112.23, with a 50-day moving average of $101.57 and a 200-day moving average of $90.71.

12-month forecast

$PFG price target

Principal Financial Group, Inc. daily closes and this analyst's $125 target. Not advice.

Analysts Set New Price Targets

On June 24, 2026, Piper Sandler maintained its buy rating on Principal Financial Group with a price target of $125. B of A Securities, on the same day, downgraded the stock to a sell rating with a $95 target. Earlier, on May 21, 2026, Morgan Stanley maintained a hold rating with a target of $107, while Raymond James downgraded it to a buy with a target of $111 on May 19, 2026. The consensus outlook, based on 12 analyst opinions, remains a hold with an average price target of $101.50.

Insider Buying and Selling at Principal Financial Group, Inc.

Recent insider activity at Principal Financial Group saw CEO Deanna Strable-Soethout involved in several transactions. On June 12, 2026, she bought and sold 30,708 shares at an average price of $62.78. On June 11, 2026, she also executed trades involving 19,767 shares at prices of $110.06 and $62.78, without any of these being under a Rule 10b5-1 plan.

About Principal Financial Group

Principal Financial Group, Inc. is a financial services company based in Des Moines, Iowa. It offers retirement, asset management, and insurance products and services globally. The company operates through segments such as Retirement and Income Solutions, Principal Asset Management, and Benefits and Protection. Under the leadership of CEO Deanna Dawnette Strable-Soethout, Principal serves a wide range of clients, including businesses and individuals, through its diverse financial offerings.

Bottom Line

Piper Sandler's reaffirmation of its buy rating on Principal Financial Group highlights ongoing confidence in the company's future. With shares trading near historical highs and a solid market position, PFG remains a closely watched stock by investors. As always, it's important to remember that analyst ratings and 13F filings are backward-looking and may not reflect current conditions.