Raymond James Rates Primis Financial (FRST) buy, $19 Price Target

Raymond James maintains a Buy rating on Primis Financial Corp. with a $19 price target, a 14.73% upside from the current price.

By TradeTexts Research Desk · Published Jun 26, 2026, 9:01 AM EDT · Updated Jun 30, 2026, 10:01 AM EDT

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Raymond James rated Primis Financial Corp. ($FRST) "buy" with a $19 price target on June 26, 2026.

Since the rating, $FRST is down 4.0% after 1 week, down 5.1% after 1 month and down 6.5% to date (from the $16.55 close on Jun 26, 2026).

FRST Primis Financial Corp.

$15.47 +20.95% year to date

Daily close · Oct 16, 2026

Key Points

Raymond James reiterated its Buy rating on Primis Financial Corp. (FRST) with a price target of $19.
Raymond James's $19 price target implies 14.73% upside from Primis Financial Corp.'s ($FRST) current $16.56 share price.
Shares of FRST traded around $15.75 on Friday, with a market cap of $390.2 million and a P/E ratio of 8.42.
Insiders have been buying shares recently, and institutional investors like BlackRock have modestly increased their holdings.

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Raymond James has reiterated its Buy rating on Primis Financial Corp. (NasdaqGM: FRST), setting a price target of $19. This update came on June 26, 2026, with analyst Thomas Reid providing the insight.

Analyst rating track record

Raymond James vs. the S&P 500

YTD return +67.57% hypothetical

All-time return +28.09% S&P 500 +48.06%

vs. S&P 500 -19.97% behind the index

Hypothetical returns from Raymond James's disclosed trades, not real profit or advice. How we model this.

Other Institutional Activity in Primis Financial Corp.

Several institutional investors have been adjusting their positions in Primis Financial Corp. BlackRock, Inc. increased its holdings by 12,079 shares, bringing its total to 2,038,564 shares worth approximately $27.1 million. Mendon Capital Advisors Corp added 7,216 shares, ending with 1,224,543 shares valued at about $16.3 million. AllianceBernstein L.P. expanded its stake by 20,889 shares, now holding 1,192,850 shares worth roughly $16.6 million. On the other hand, North Reef Capital Management LP reduced its position by 68,323 shares, leaving it with 1,135,281 shares valued at about $15.1 million.

Primis Financial Corp. Stock Up 4.1%

Shares of Primis Financial Corp. traded near $15.75 on Friday. The company has a market capitalization of approximately $390.2 million. Its stock has a price-to-earnings (P/E) ratio of 8.42 and a beta of 0.739, indicating lower volatility compared to the market. Over the past year, the stock has seen a low of $9.55 and a high of $15.89. The 50-day moving average is $14.63, while the 200-day moving average stands at $12.85.

12-month forecast

$FRST price target

Primis Financial Corp. daily closes and this analyst's $19 target. Not advice.

Recent Earnings

Primis Financial Corp. reported revenue of $198.4 million, although it experienced a revenue decline of 22.7% year-over-year. The company's net margin is 23.2%, and it boasts a return on equity (ROE) of 11.5%. The next earnings report is scheduled for July 23, 2026.

Dividend

Primis Financial Corp. pays an annual dividend of $0.40, yielding 2.54% with a payout ratio of 21.39%. This provides a steady income stream for investors.

Insider Buying and Selling at Primis Financial Corp.

Recent insider activity shows a trend of buying at Primis Financial Corp. Jason Brock Saunders purchased 500 shares at an average price of $15.20 on June 11, 2026. Additionally, an insider identified as Garrett III made multiple purchases in early June, buying a total of 655 shares at prices ranging from $14.50 to $15.24.

Analysts Set New Price Targets

On June 26, 2026, Raymond James reiterated its Buy rating on Primis Financial Corp. with a $19 price target. The consensus among analysts is a Buy rating, with an average price target of $17.50 based on three opinions.

About Primis Financial Corp.

Primis Financial Corp. is a financial services company that operates as the bank holding company for Primis Bank. Headquartered in McLean, Virginia, the company provides a wide range of financial services to individuals and businesses, including deposit products, commercial and consumer lending, and various banking services. Led by CEO Dennis J. Zember Jr., Primis Financial employs around 593 people.

Bottom Line

Raymond James's reiteration of its Buy rating and a $19 target price suggests confidence in Primis Financial Corp.'s outlook. Investors often track these ratings for insights into potential stock performance. As always, it's important to remember that analyst ratings and targets are based on current data and projections, which can change.