RBC Capital Raises ORLY Price Target to $111

On October 20, 2026, RBC Capital maintained its Outperform rating on O'Reilly Automotive, Inc. (NASDAQ:ORLY) while lifting its price target from $110.00 to $111.00. The update came during a busy stretch for the auto parts seller as Wall Street firms weighed in on its market position ahead of upcoming financial reports. O'Reilly closed at $90.05 on October 20, 2026.

ORLY O'Reilly Automotive, Inc.

$90.04 ▼ -0.33% year to date

1M 3M YTD

Daily close · Oct 20, 2026

RBC Capital's Call on O'Reilly Automotive

RBC Capital's decision to keep an Outperform rating points to steady confidence in the retailer's business model. The firm adjusted its price objective from $110.00 up to $111.00 on October 20, 2026. This follows earlier research notes from other firms, including Bernstein initiating coverage with a Market Perform rating and a $94.00 target on September 29, 2026, alongside steady Buy ratings from DA Davidson and Citigroup over the prior months.

Other Institutional Activity in O'Reilly Automotive

Large investment firms continue to adjust their holdings in the auto parts supplier. Assenagon Asset Management S.A. grew its holdings by 3,061,855 shares, ending with 7,251,056 shares worth about $619,312,693. On the other hand, Principal Financial Group, Inc. trimmed its position by 3,856,949 shares to finish with 14,208,385 shares valued at about $1,279,465,112. Annex Advisory Services also cut its stake, dropping 372,570 shares to hold 51,088 shares worth roughly $4,363,426.

O'Reilly Automotive, Inc. Stock Up 1.1%

Shares recently traded around $90.03 as of October 20, 2026, sitting right near the event-day close of $90.05. The stock trades above its 50-day moving average of $87.46, though it hovers just under its 200-day moving average of $90.66. Over the past year, the shares have moved between a low of $82.59 and a high of $102.46. The current share price remains below the overall analyst consensus target mean of $107.38.

Recent Earnings

The company posted trailing twelve month revenue of $18,572,562,432, alongside an earnings per share of $3.15. Investors are looking forward to the next earnings release scheduled for October 28, 2026.

Insider Buying and Selling at O'Reilly Automotive, Inc.

Company insiders completed several share sales over recent months. Director Thomas T Hendrickson sold 1,200 shares on May 29, 2026, at an average price of $88.32, followed by another sale of 1,000 shares on August 28, 2026, at $87.83. Director Maria Amalia Sastre sold 2,000 shares on August 12, 2026, at $91.85, while officer Christopher Andrew Mancini sold 3,000 shares on the same day at $93.00.

Analysts Set New Price Targets

Wall Street holds a consensus buy rating on the stock across 26 analyst opinions, with price targets spanning from a low of $91.00 up to a high of $120.00.

About O'Reilly Automotive

O'Reilly Automotive operates as a major supplier of automotive aftermarket parts, tools, and accessories, serving do-it-yourself customers and professional service repair shops across the United States, Puerto Rico, Canada, and Mexico. Headquartered in Springfield, Missouri, the company relies on an extensive distribution network to keep local stores stocked with replacement parts and maintenance supplies.

Bottom Line

RBC Capital's updated target highlights steady confidence in the retailer as it approaches its next earnings report on October 28, 2026. Investors will watch to see if supply chain efficiency and retail demand support the firm's growth trajectory.