RBC Capital Rates The Procter & Gamble (PG) Outperform
Key Points
- RBC Capital reiterated its Outperform rating on The Procter & Gamble Company with a $166.00 price target on October 20, 2026.
- RBC Capital's $166 price target implies 5.61% upside from The Procter & Gamble Company's ($PG) current $157.18 share price.
- Recent earnings figures show trailing twelve month revenue of $87.03 billion alongside an EPS of $6.62.
- The consumer goods giant trades with a dividend yield of 2.76% and a trailing P/E ratio of 23.93.
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RBC Capital reiterated its Outperform rating on The Procter & Gamble Company (NYSE: PG) on October 20, 2026, keeping its price target steady at $166.00. According to the research note released on that date, the firm maintained its positive stance on the consumer goods giant without adjusting its target from previous levels.
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The Procter & Gamble Company
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Other Institutional Activity in The Procter & Gamble Company
Other large institutional investors adjusted their holdings recently. PensionDanmark Pensionsforsikringsaktieselskab grew its holdings by 30,957 shares, ending with 489,542 shares worth about $71.12 million. On the other hand, Cantor Fitzgerald Investment Advisors L.P. sold off its entire stake, shedding 50,780 shares.
The Procter & Gamble Company Stock Down 0.3%
The company closed at $158.41 on October 20, 2026. The stock recently traded around $157.18 on October 20, 2026, sitting below its 52-week high of $167.25 while staying above its 50-day moving average of $147.11.
$PG price target
The Procter & Gamble Company daily closes and this analyst's $166 target. Not advice.
Recent Earnings
The Procter & Gamble Company posted trailing-twelve-month revenue of $87.03 billion and basic earnings per share of $6.62. The company recorded a net profit margin of 18.4% and a return on equity of 30.3% over the same period, with year-over-year revenue growing at 1.5%. Its next corporate earnings release is scheduled for October 22, 2026.
Dividend
The consumer products provider maintains an annual dividend rate of $4.35 per share, yielding 2.76% based on recent market pricing. Its dividend payout ratio stands at 64.3% of earnings.
Insider Buying and Selling at The Procter & Gamble Company
Corporate insiders trimmed their holdings in early October. On October 5, 2026, officer Paul Gama sold 2,225 shares at an average price of $145.34 for a total value of $323,382. Susan Street Whaley, another officer, sold 2,369 shares on the same day at $145.34 per share, totaling $344,310. Chief Financial Officer Andre Schulten also sold 3,914 shares on October 5, 2026, at $145.34 per share, netting $568,861.
Analysts Set New Price Targets
Wall Street firms continue updating views on the company. On September 30, 2026, TD Cowen reiterated a Hold rating with a $150.00 price target. Evercore ISI Group upgraded the stock to Outperform on October 6, 2026, raising its target from $161.00 to $166.00. RBC Capital maintained an Outperform rating on October 6, 2026, adjusting its target from $167.00 to $166.00, ahead of its latest October 20 update. Citigroup maintained a Buy rating on October 14, 2026, lifting its target from $170.00 to $180.00. Overall, the stock carries a consensus buy recommendation from 23 analysts with a mean price target of $162.13.
About The Procter & Gamble Company
The Procter & Gamble Company operates out of Cincinnati, Ohio, manufacturing and selling branded everyday consumer items across beauty, grooming, healthcare, fabric care, and baby care categories worldwide. The firm's massive global footprint makes its financial updates a key read for consumer sector trends.
Bottom Line
Investors will look toward the upcoming earnings report on October 22, 2026, for fresh updates on volume growth and profit margins. Market participants should also monitor subsequent institutional filings and analyst revisions to track shifting sentiment.
Related Filing Alerts
Source: RBC Capital's rating change on $PG (Oct 20, 2026). Written by software, not financial advice. How we make alerts