Stifel Raises Wyndham Hotels & Resorts (WH) Price Target to $99

Wyndham Hotels & Resorts, Inc. (WH) business photo

Key Points

  • Stifel reiterated a Buy rating on Wyndham Hotels & Resorts on October 22, 2026, lifting its price target to $99 from $98.
  • Stifel's $99 price target implies 26.34% upside from Wyndham Hotels & Resorts, Inc.'s ($WH) current $78.36 share price.
  • Wyndham Hotels trades with a trailing twelve-month EPS of $2.76 and a P/E ratio of 27.26, with next earnings slated for February 17, 2027.
  • The lodging company offers a $1.72 annual dividend, delivering a 2.2% yield based on a 60.9% payout ratio.

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On October 22, 2026, Stifel reaffirmed its Buy rating on Wyndham Hotels & Resorts, Inc. [NYSE: WH] while raising its price target on the lodging stock from $98 to $99. The update came via a research note from the firm on the same day the stock closed at $75.25.

WH Wyndham Hotels & Resorts, Inc.
$77.35 +4.54% year to date
Daily close · Oct 20, 2026
Analyst rating track record

Stifel vs. the S&P 500

YTD return -10.31% hypothetical
All-time return -10.31% S&P 500 +1.08%
vs. S&P 500 -11.39% behind the index

Hypothetical returns from Stifel's disclosed trades, not real profit or advice. How we model this.

Stifel's Call on Wyndham Hotels & Resorts

Stifel kept a positive stance on the hotel franchising firm, lifting its target to $99 from $98. Other firms have also weighed in recently. On August 18, Morgan Stanley maintained an Overweight rating while lowering its target from $93 to $91, followed by a later adjustment on October 12 to $92. Truist Securities maintained a Buy rating on September 10 with a $104 target. Freedom Broker initiated coverage with a Buy rating and an $88 target on October 14. Across Wall Street, the stock carries an average target of $96.61 from 18 analyst opinions, with a consensus recommendation of buy.

Other Institutional Activity in Wyndham Hotels & Resorts

PineStone Asset Management sold out of its position, dropping 6,650 shares to end with zero shares valued at $0. Citadel Advisors Llc reduced its holdings by 242,117 shares, ending with 2,103,981 shares worth about $158.3 million. Bank of Montreal /CAN/ cut its stake by 263,629 shares, finishing with 1,867,566 shares valued at roughly $140.5 million.

Wyndham Hotels & Resorts, Inc. Stock Holds Steady

Shares recently traded around $78.36, sitting up about 4.1% from the event close. The stock changes hands above its 50-day moving average of $72.40 and its 200-day moving average of $78.07. It sits below its 52-week high of $90.35 and above its 52-week low of $66.87.

12-month forecast

$WH price target

Wyndham Hotels & Resorts, Inc. daily closes and this analyst's $99 target. Not advice.

Recent Earnings

Wyndham generated trailing twelve-month revenue of $1.42 billion and earnings of $2.76 per share. The company reported a net profit margin of 14.6% and a return on equity of 39.4%, with year-over-year revenue down 5.5%. Its next quarterly financial update is scheduled for February 17, 2027.

Dividend

The company pays an annual dividend of $1.72 per share, yielding 2.2% with a payout ratio of 60.9%.

Insider Buying and Selling at Wyndham Hotels & Resorts, Inc.

Officer Nicola Rossi sold 7,055 shares on May 7, 2026, for $601,045 at $85.19 per share. CEO Geoffrey A Ballotti completed several transactions, including selling 18,516 shares on June 15, 2026, for about $1.5 million. Ballotti later sold 19,414 shares on August 17, 2026, for $1.41 million at $72.71 per share, and disposed of 19,295 shares under a planned Rule 10b5-1 transaction on October 15, 2026, valued at $1.42 million.

About Wyndham Hotels & Resorts

Headquartered in Parsippany, New Jersey, Wyndham Hotels & Resorts operates as a massive hotel franchising enterprise with roughly 8,300 properties spanning about 100 countries. The company focuses heavily on economy and midscale lodging accommodations through an expansive network exceeding 855,000 rooms.

Bottom Line

Investors will look toward the company's next earnings report on February 17, 2027, for further insight into room revenue growth and franchise expansion. Market participants should monitor subsequent institutional filings and analyst revisions as lodging sector demand evolves.

Source: Stifel's rating change on $WH (Oct 22, 2026). Written by software, not financial advice. How we make alerts

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