TD Cowen Cuts FirstCash (FCFS) Price Target to $235
Key Points
- TD Cowen maintained its Buy rating on FirstCash Holdings, Inc. on October 23, 2026, while adjusting its price target to $235.00 from $242.00.
- TD Cowen's $235 price target implies 27.18% upside from FirstCash Holdings, Inc.'s ($FCFS) current $184.78 share price.
- FirstCash Holdings trades recently around $184.78, sitting below its 50-day moving average of $217.01 and its 200-day moving average of $205.92.
- Four analysts tracked by consensus carry a strong buy recommendation for the stock with a mean price target of $249.25.
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On October 23, 2026, TD Cowen maintained its Buy rating on FirstCash Holdings, Inc. while lowering its price target from $242.00 to $235.00.
FCFS
FirstCash Holdings, Inc.
TD Cowen vs. the S&P 500
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TD Cowen's Call on FirstCash Holdings
In its research note issued on October 23, 2026, TD Cowen kept its Buy rating on FirstCash Holdings, Inc. alongside a lowered price target of $235.00, down from its prior target of $242.00. This follows a previous adjustment by the same firm on October 6, 2026, when it maintained a Buy rating with a $242.00 target.
Other Institutional Activity in FirstCash Holdings
Hood River Capital Management LLC grew its holdings by 87,992 shares, ending with 1,221,912 shares worth about $221,593,748. Meanwhile, Earnest Partners LLC reduced its position by 55,563 shares, finishing with 2,106,406 shares valued at approximately $381,996,740.
FirstCash Holdings, Inc. Stock Down 14.7%
Shares of FirstCash Holdings closed at $181.35 on October 23, 2026, and recently traded around $184.78, which is up about 1.9% since that session. The recent price sits 22.7% under its 52-week high of $238.93 and 25.9% above its 52-week low of $146.77. The stock trades 14.9% below its 50-day moving average of $217.01 and 10.3% below its 200-day moving average of $205.92.
$FCFS price target
FirstCash Holdings, Inc. daily closes and this analyst's $235 target. Not advice.
Recent Earnings
FirstCash Holdings generated trailing-twelve-month revenue of $4,120,336,896 with earnings of $9.24 per share trailing twelve months. The company reported a net profit margin of 9.4% alongside a return on equity of 17.4%.
Dividend
FirstCash Holdings pays an annual dividend rate of $1.68 per share, giving it a dividend yield of 0.77%. The firm maintains a dividend payout ratio of 19.1%.
Insider Buying and Selling at FirstCash Holdings, Inc.
Chief Executive Officer Thomas Brent Stuart sold 5,348 shares on August 17, 2026, at an average price of $214.63 for a total value of $1,147,841. Chief Financial Officer R Douglas Orr sold 3,000 shares on August 17, 2026, valued at $647,990. Officer Howard Francis Hambleton sold 2,000 shares on August 18, 2026, at an average price of $212.98 for a total of $425,960. Director James Henry Graves sold 3,750 shares on September 3, 2026, at an average price of $221.20 for a total value of $829,500.
Analysts Set New Price Targets
On August 10, 2026, Loop Capital upgraded the stock to a Buy rating with a $255.00 price target. Stephens & Co. reiterated its Overweight rating on October 1, 2026, setting a $250.00 target. Canaccord Genuity maintained a Buy rating on October 15, 2026, setting a $265.00 target. The stock carries a consensus recommendation of strong buy from four analyst opinions, with a mean target price of $249.25.
About FirstCash Holdings
FirstCash Holdings, Inc. operates retail pawn stores and provides retail point-of-sale payment solutions. Headquartered in Fort Worth, Texas, the company runs operations across the United States, Mexico, Latin America, and the United Kingdom through segments spanning pawn locations and payment services.
Bottom Line
Investors will continue watching upcoming quarterly financial reports and future analyst updates to gauge the company's operational trajectory. No investment recommendation is implied by this rating update.
Related Filing Alerts
Source: TD Cowen's rating change on $FCFS (Oct 23, 2026). Written by software, not financial advice. How we make alerts