UBS Raises HubSpot (HUBS) Price Target to $310

By TradeTexts Research Desk Oct 27, 2026, 11:24 AM EDT

Key Points

UBS downgraded HubSpot, Inc. to Neutral with a new price target of $310 on October 27, 2026, reducing it from $290.
UBS's $310 price target implies 17.43% upside from HubSpot, Inc.'s ($HUBS) current $263.99 share price.
The stock recently traded at $263.99, which is about 3.4% above its closing price of $255.40 on the same day.
HubSpot, Inc. has a current P/E ratio of 91.21 and will report its next earnings on November 4, 2026.

Get HubSpot text alerts

We text you when insiders, Congress, analysts or big funds move on $HUBS.

By entering your mobile number and tapping the sign-up button, you provide express written consent to receive recurring automated text messages from TradeTexts at that number, including stock alerts about SEC filings, insider and congress trades, analyst ratings, hedge fund moves, and earnings results. Consent is not a condition of any purchase. Message frequency varies. Messages are not investment advice. Message and data rates may apply. Reply HELP for help and STOP to opt out at any time. See our Terms and Privacy Policy.

Not investment advice. TradeTexts is not a registered investment adviser, and this automated HubSpot, Inc. alert may contain errors. Disclosures

On October 27, 2026, UBS downgraded its rating on HubSpot, Inc. (HUBS) to Neutral and set a new price target of $310, down from its previous target of $290. This change comes as part of a broader trend, as various analysts have recently adjusted their ratings on the stock. UBS's downgrade reflects its updated outlook for the company amidst the current market conditions.

HUBS HubSpot, Inc.

$270.88 -29.13% year to date

Daily close · Oct 23, 2026

Analyst rating track record

UBS vs. the S&P 500

YTD return -0.34% hypothetical

All-time return -0.34% S&P 500 +1.41%

vs. S&P 500 -1.75% behind the index

Hypothetical returns from UBS's disclosed trades, not real profit or advice. How we model this.

Other Institutional Activity in HubSpot, Inc.

Mutual of America Capital Management added 18,188 shares of HubSpot, worth about $3.7 million. AQR Capital Management, LLC grew its stake by 789,978 shares, bringing its total to 2,418,126 shares valued at approximately $617.6 million, a 48.5% increase. However, Pictet Asset Management reduced its holdings by 532,369 shares, ending with 1,655,750 shares valued at about $422.9 million, a 24.3% decrease. Norris Perne & French sold out of its position entirely, cutting 22,752 shares.

HubSpot, Inc. Stock Holds Steady

HubSpot, Inc. closed at $255.40 on October 27, 2026, and is now trading recently around $263.99, which is about 3.4% above its closing level. The stock is currently above its 50-day and 200-day moving averages by approximately 13% and 12.8%, respectively. However, it remains significantly below its 52-week high of $497.96, down about 47% from that peak.

12-month forecast

$HUBS price target

HubSpot, Inc. daily closes and this analyst's $310 target. Not advice.

Recent Earnings

For the trailing twelve months, HubSpot reported revenue of approximately $3.45 billion, reflecting a year-over-year growth of 19.8%. The company posted an EPS of 2.8, and its net margin stands at 4.3%. HubSpot is set to announce its next earnings report on November 4, 2026.

Insider Buying and Selling at HubSpot, Inc.

Recently, Gerald Dischler, a Director at HubSpot, bought 925 shares at an average price of $215.93, totaling about $199,735 on August 10, 2026. Meanwhile, Director Brian P. Halligan sold 8,500 shares on October 20, 2026, at an average price of $239.57, amounting to approximately $2.04 million. He also sold 8,500 shares on September 15, 2026, for about $2.09 million at an average price of $245.64. Halligan made another sale of 8,500 shares on August 18, 2026, totaling around $1.87 million at an average price of $219.50.

Analysts Set New Price Targets

On the same day as UBS's downgrade, the firm set a price target of $310. Other firms have also adjusted their targets; JP Morgan downgraded its target to $240 from $268 on October 8, 2026. Barclays also downgraded its rating to Equal-Weight with a target of $240 on October 12, 2026. The consensus among analysts is a buy rating with a mean target price of $250.44 based on 30 opinions.

About HubSpot, Inc.

HubSpot, Inc. is a cloud-based customer relationship management (CRM) platform that helps businesses manage their interactions with customers. It operates in the technology sector, specifically in the software application industry. This downgrade by UBS is significant as it highlights changing perceptions in the market about HubSpot's future performance.

Bottom Line

Investors should keep an eye on HubSpot's upcoming earnings report on November 4, 2026, as well as any further changes in analyst ratings. UBS's downgrade to Neutral and the adjusted price target of $310 reflect a cautious outlook for the stock amid recent market dynamics.