UBS Raises Ross Stores (ROST) Price Target to $315

By TradeTexts Research Desk Oct 26, 2026, 5:15 PM EDT

Key Points

UBS upgraded Ross Stores to a Buy rating and increased the price target from $239 to $315.
UBS's $315 price target implies 34.55% upside from Ross Stores, Inc.'s ($ROST) current $234.11 share price.
The stock recently traded at $234.11, which is about equal to its closing price on the same day.
Ross Stores has a market cap of approximately $73.25 billion and is positioned above its 50-day and 200-day moving averages.

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On October 26, 2026, UBS raised its rating on Ross Stores, Inc. (NASDAQ: ROST) to Buy and increased its price target to $315 from $239. This change reflects UBS's confidence in the company's performance, as indicated by its recent results. The rating upgrade comes as Ross Stores continues to perform well in the competitive apparel retail sector.

ROST Ross Stores, Inc.

$234.81 +29.27% year to date

Daily close · Oct 26, 2026

Analyst rating track record

UBS vs. the S&P 500

YTD return -0.77% hypothetical

All-time return -0.77% S&P 500 +0.87%

vs. S&P 500 -1.64% behind the index

Hypothetical returns from UBS's disclosed trades, not real profit or advice. How we model this.

UBS's Call on Ross Stores

UBS's new target of $315 represents a significant increase from the previous target of $239. The firm maintains a positive outlook on Ross Stores, emphasizing its strong market position in the off-price retail segment. The upgrade is part of a broader trend, as other analysts have also expressed bullish sentiments toward the stock.

Other Institutional Activity in Ross Stores

Brookstone Capital Management grew its holdings in Ross Stores by 63,575 shares, bringing its total to 64,596 shares valued at about $15.08 million. Conversely, Primecap Management Company reduced its position by 65,108 shares, now holding 9,104,980 shares worth approximately $2.13 billion.

Ross Stores, Inc. Stock Down 1.1%

Ross Stores closed at $234.11 on October 26, 2026, which is about equal to its recent trading level. The stock is currently above its 50-day moving average by 1% and its 200-day moving average by 5.7%. However, it is about 8.9% below its 52-week high of $257.00, suggesting there may be room for growth as the company continues to perform well.

12-month forecast

$ROST price target

Ross Stores, Inc. daily closes and this analyst's $315 target. Not advice.

Recent Earnings

Ross Stores reported trailing twelve-month revenue of approximately $24.51 billion, with a year-over-year revenue growth of 13.3%. The company's net profit margin stands at 10.8%, and it has a return on equity of 42.6%. The next earnings report is scheduled for November 19, 2026.

Analysts Set New Price Targets

On October 26, 2026, UBS upgraded Ross Stores to a Buy rating with a new price target of $315. Earlier, on October 22, 2026, Wolfe Research initiated coverage with an Outperform rating and a target of $279. Other firms, including Citigroup and Jefferies, maintained their Buy ratings with targets of $290 and $285, respectively.

About Ross Stores, Inc.

Ross Stores, Inc. operates off-price retail stores in the U.S., offering a variety of apparel and home fashion products. The company focuses on providing designer items at affordable prices, catering primarily to middle-income households. Founded in 1957 and headquartered in Dublin, California, Ross has a workforce of about 111,000 employees.

Bottom Line

Investors should keep an eye on Ross Stores as it approaches its next earnings date on November 19, 2026. With UBS's recent upgrade and a new price target, the stock's performance will be closely watched in the coming weeks.