Wells Fargo Cuts EBAY Price Target to $91

Wells Fargo has reiterated its Underweight rating on eBay Inc. with a price target of $91 as of October 12, 2026, a 24.18% downside from the current price.

By TradeTexts Research Desk · Published Oct 16, 2026, 2:07 PM EDT

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Wells Fargo cut its price target on eBay Inc. ($EBAY) to $91 from $92 on October 12, 2026, and rates the stock "Underweight".

Since the rating, $EBAY is up 4.9% to date (from the $114.65 close on Oct 12, 2026).

EBAY eBay Inc.

$120.28 +39.42% year to date

Daily close · Oct 16, 2026

Key Points

On October 12, 2026, Wells Fargo reiterated its Underweight rating on eBay Inc. with a price target of $91, down from $92.
Wells Fargo's $91 price target implies 24.18% downside from eBay Inc.'s ($EBAY) current $120.02 share price.
The stock trades recently around $120.02, above its 50-day moving average by about 11.7% and its 200-day average by around 17.3%.
The consensus among analysts suggests a hold recommendation with a mean price target of approximately $116.26.

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Wells Fargo has reiterated its Underweight rating on eBay Inc. (NasdaqGS: EBAY) with a price target of $91, down from a previous target of $92. This update came on October 12, 2026.

Other Institutional Activity in eBay

Blackrock Inc. trimmed its stake in eBay by 1,223,841 shares, ending with 39,435,323 shares worth about $4.74 billion. Toronto Dominion Bank grew its holdings by 25,317,280 shares, bringing its total to 33,819,859 shares valued at approximately $4.07 billion. Vanguard Capital Management LLC reduced its position by 248,560 shares, holding 28,993,850 shares worth about $3.49 billion. State Street Corporation cut its stake by 472,450 shares, ending with 21,812,915 shares valued at about $2.62 billion. Vanguard Portfolio Management LLC decreased its position by 1,900,259 shares, now holding 21,501,951 shares worth approximately $2.59 billion.

eBay Inc. Stock Up 2.7%

The stock recently trades around $120.02, which is above its 50-day moving average by 11.7% and its 200-day average by 17.3%. However, it is still about 3.7% below its 52-week high of $124.59 and 53.8% above its 52-week low of $78.03. The stock is also trading about 3.2% above the mean analyst price target of $116.26.

12-month forecast

$EBAY price target

eBay Inc. daily closes and this analyst's $91 target. Not advice.

Recent Earnings

For the trailing twelve months, eBay reported revenue of about $12.01 billion, with a net margin of 18.6% and a return on equity of 46.6%. The next earnings report is scheduled for October 28, 2026.

Earnings drift grade

Outlook vs expectations on the last report — not price action.

B- 68/100

Reported Apr 29, 2026

Forward outlook
14 analysts raised price targets.
EPS & revenue
EPS beat estimates by 3.1%. Revenue met estimates.
Profit surprise
EBITDA missed by 26 percent. Operating income missed by 30 percent.
Pre-earnings setup
Expectations were about average.
Analyst signal
14 target raises.
Earnings quality
Gross margin up 2.0 points. Operating margin down 4.0 points. Positive free cash flow.

Earnings Call Summary

eBay delivered a strong first quarter with $22.2 billion in GMV, up 14 percent year over year, and revenue of $3.09 billion, up 17 percent. The company saw broad-based strength across all major categories, with focus categories growing 24 percent, and strategic priorities now representing 70 percent of total GMV. Management highlighted momentum in collectibles, motors, fashion, and consumer-to-consumer sales, along with rapid scaling of eBay Live and AI-powered tools like Magical Listing, which has generated 500 million listings.

Guidance eBay raised its full-year outlook for GMV growth to between 7 percent and 7.5 percent and lifted operating income growth guidance to 9 percent to 11 percent, up from prior expectations. For the second quarter, the company expects GMV between $21.3 billion and $21.7 billion and revenue between $2.97 billion and $3.03 billion, with earnings per share between $1.46 and $1.51.

Slightly positive report. The quarter was acceptable, but the forward setup is not strong.

Insider Buying and Selling at eBay Inc.

Insider trading activity includes James Joseph Iannone, the CEO, who sold 22,220 shares on October 6, 2026, valued at approximately $2.37 million. Earlier, he also sold 22,220 shares on September 9, 2026, worth about $2.29 million. Other insiders, including Rebecca Spencer and Jordan Douglas Bradley Sweetnam, also sold shares in August.

Analysts Set New Price Targets

On October 12, 2026, Morgan Stanley maintained its Overweight rating on eBay with a price target of $132, while Wells Fargo reiterated its Underweight rating with a target of $91. The consensus recommendation among analysts is a hold, with a mean price target of approximately $116.26.

About eBay

eBay Inc. operates online marketplace platforms that connect buyers and sellers globally. Founded in 1995 and based in San Jose, California, it enables users to list, sell, buy, and pay for a wide range of products through its website and mobile apps.

Bottom Line

Investors should keep an eye on eBay's upcoming earnings report on October 28, 2026, as well as any further analyst updates. Wells Fargo's reiteration of its Underweight rating suggests ongoing caution regarding the stock's performance.