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Baozun ($BZUN) Insider Trading & Smart Money Activity

Baozun Inc. · Internet Retail · Latest filing Oct 14, 2026

Baozun Inc. ($BZUN) has 18 insider trades on file. In the last 12 months on the open market, 3 insiders bought ($544.02K) and no insider sold, net +$544.02K.

Insider buyers (12 mo)
3
Insider sellers (12 mo)
0
Net insider $ (12 mo)
+$544.02K
Congress trades (12 mo)
0
13F moves on file
0
Analyst ratings on file
0

BZUN insider buying and selling by quarter

QuarterInsider buysInsider salesCongress buys / sales13F added / cut
Q1 2026 0 0 0 / 0 0 / 0
Q2 2026 11 · $403.91K 0 0 / 0 0 / 0
Q3 2026 4 · $79.99K 0 0 / 0 0 / 0
Q4 2026 3 · $60.12K 0 0 / 0 0 / 0

Insider buys and sales count open-market trades only (Form 4 codes P and S). Grants, option exercises and tax withholding are left out.

All BZUN insider, congress, 13F and analyst activity

DateSourceWhoActionSharesValue / amount ΔOwn1W1M6MFilingStory
Insider Qiu WenbinChief Executive Officer Buy (Open-market buy) 5.80K sh $19.95K Read
Insider Qiu WenbinChief Executive Officer Buy (Open-market buy) 5.80K sh $20.13K Read
Insider Qiu WenbinChief Executive Officer Buy (Open-market buy) 6K sh $20.04K Read
Insider Qiu WenbinChief Executive Officer Buy (Open-market buy) 6.90K sh $19.66K +5.1% Read
Insider Qiu WenbinChief Executive Officer Buy (Open-market buy) 7K sh $20.16K +3.2% Read
Insider Qiu WenbinChief Executive Officer Buy (Open-market buy) 7.10K sh $20.16K +5.8% —
Insider Qiu WenbinChief Executive Officer Buy (Open-market buy) 7.30K sh $20K +8.7%+34.8% —
Insider Junhua WuChief Strategy Officer Buy (Open-market buy) 29K sh $82.65K +0.7%-13.9% Read
Insider Wenbin QiuChief Executive Officer Buy (Open-market buy) 10K sh $28.10K +4.8%-8.8% Read
Insider Wenbin QiuChief Executive Officer Buy (Open-market buy) 10K sh $27.70K -1.1%-10.0% Read
Insider Junhua WuChief Strategy Officer Buy (Open-market buy) 18.50K sh $52.54K +5.1%-8.4% Read
Insider Wenbin QiuChief Executive Officer Buy (Open-market buy) 10K sh $28.30K +5.1%-8.4% Read
Insider Wenbin QiuChief Executive Officer Buy (Open-market buy) 10K sh $27.20K +1.5%-6.2% Read
Insider Wenbin QiuChief Executive Officer Buy (Open-market buy) 10K sh $27.90K -1.1%-4.7% Read
Insider Wenbin QiuChief Executive Officer Buy (Open-market buy) 10K sh $27.20K -1.1%+0.7% Read
Insider Wenbin QiuChief Executive Officer Buy (Open-market buy) 10K sh $27.20K -1.1%+0.7% Read
Insider Junhua WuChief Strategy Officer Buy (Open-market buy) 18K sh $48.42K +3.3%+2.6% Read
Insider Wenbin QiuChief Executive Officer Buy (Open-market buy) 10K sh $26.70K +3.3%+2.6% Read

1W / 1M / 6M = how BZUN moved from the trade or filing date.

Insider trading in BZUN: who is buying and selling

InsiderRoleTradesOpen-market netShares heldLast trade
Qiu Wenbin Chief Executive Officer 7 +$140.11K Oct 14, 2026
Junhua Wu Chief Strategy Officer 3 +$183.61K Jun 24, 2026
Wenbin Qiu Chief Executive Officer 8 +$220.30K Jun 22, 2026

Frequently asked questions

Are BZUN insiders buying or selling?

Over the last 12 months 3 insiders made 18 open-market purchases worth $544.02K and 0 insiders made 0 open-market sales worth $0, a net +$544.02K.

What is the latest insider trade in BZUN?

Qiu Wenbin, Chief Executive Officer filed a buy (open-market buy) of 5.80K sh worth $19.95K on Oct 14, 2026.

Other internet retail stocks

All stocks Insider cluster buys Top insider purchases Congress 13F institutions

Data comes from public SEC Form 4 and 13F filings and STOCK Act disclosures. Dates are the trade or filing date reported. This page is for research only and is not investment advice.

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