B of A Securities Raises Salesforce (CRM) Price Target to $285

B of A Securities has upgraded Salesforce's rating to Buy and set a new price target of $285, a 18.67% upside from the current price.

By TradeTexts Research Desk · Published Oct 16, 2026, 1:57 PM EDT

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B of A Securities raised its price target on Salesforce, Inc. ($CRM) to $285 from $160 on October 12, 2026, and rates the stock "Buy".

Since the rating, $CRM is up 2.9% to date (from the $233.92 close on Oct 12, 2026).

CRM Salesforce, Inc.

$240.70 -4.44% year to date

Daily close · Oct 16, 2026

Key Points

On October 12, 2026, B of A Securities raised its rating on Salesforce, Inc. to Buy and set a new price target of $285, up from $160.
B of A Securities's $285 price target implies 18.67% upside from Salesforce, Inc.'s ($CRM) current $240.17 share price.
Salesforce shares recently traded around $240.17, which is about 15.7% below the analyst's new target price.
The company has a trailing twelve-month revenue of $43.9 billion and a net margin of 22%.

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B of A Securities has upgraded its rating on Salesforce, Inc. (NYSE: CRM) to Buy on October 12, 2026. The firm set a new price target of $285, increasing it significantly from a previous target of $160.

Other Institutional Activity in Salesforce

Several other institutional investors have reduced their stakes in Salesforce recently. Blackrock Inc. trimmed its holdings by 6,940,990 shares, leaving it with 72,748,909 shares valued at about $17.5 billion. Vanguard Capital Management LLC cut its position by 7,268,365 shares, holding 52,065,228 shares worth approximately $12.5 billion. State Street Corporation also reduced its stake by 4,082,604 shares, ending with 44,869,478 shares valued at about $10.8 billion.

Salesforce, Inc. Stock Up 1.8%

Salesforce shares are currently trading around $240.17 as of October 16, 2026. This price is about 4.9% above its 50-day moving average of $229.04 and 20.6% above its 200-day moving average of $199.18. However, the stock is about 10.8% below its 52-week high of $269.11 and 15.9% below the average analyst target price of $285.68.

12-month forecast

$CRM price target

Salesforce, Inc. daily closes and this analyst's $285 target. Not advice.

Recent Earnings

Salesforce reported trailing twelve-month revenue of $43.9 billion, reflecting a year-over-year revenue growth of 10.8%. The company has a net margin of 22% and a return on equity of 19.4%. Its next earnings report is scheduled for December 2, 2026.

Earnings drift grade

Outlook vs expectations on the last report — not price action.

F 31/100

Reported May 27, 2026

Forward outlook
12 target cuts vs 0 raises.
EPS & revenue
EPS beat estimates by 23.2%. Revenue met estimates.
Profit surprise
EBITDA missed by 35 percent. Operating income missed by 35 percent.
Pre-earnings setup
Expectations were about average.
Analyst signal
12 target cuts.
Earnings quality
Operating margin up 2.0 points. Positive free cash flow.

Earnings Call Summary

Salesforce delivered strong second quarter fiscal 2026 results with $10.25 billion in revenue, up 10 percent year over year. The company highlighted exceptional momentum in Agent Force and Data Cloud, with Data Cloud and AI products generating $1.2 billion in ARR up 120 percent. Net new bookings from deals over $1 million grew 26 percent, and the company closed major deals with Dell, Marriott, and the US Army. Management emphasized that the agentic enterprise transformation is driving customer success, with 40 percent of Agent Force and Data Cloud bookings coming from existing customers expanding their investments.

Guidance Salesforce raised the low end of full-year revenue guidance to approximately $41.1 billion to $41.3 billion, representing about 8.5 to 9 percent growth. The company also raised non-GAAP operating margin guidance by 10 basis points to 34.1 percent and raised operating cash flow growth guidance to 12 to 13 percent. For next quarter, revenue is expected to be $10.24 billion to $10.29 billion, up 8 to 9 percent year over year.

Severe negative reset. The report materially damaged the forward outlook and likely forces major downward revisions.

Insider Buying and Selling at Salesforce, Inc.

On September 18, 2026, Director David Blair Kirk bought 4,176 shares at an average price of $239.33, totaling about $999,451.

Analysts Set New Price Targets

On the same day as the upgrade, B of A Securities set its new target at $285. In the days leading up to the upgrade, Freedom Broker maintained a Buy rating with a target of $295, while Wells Fargo raised its target from $230 to $250. Citizens reiterated a Market Outperform rating with a target of $315.

About Salesforce, Inc.

Salesforce, Inc. provides customer relationship management technology that helps businesses connect with their customers. The company operates in various regions, including the United States, Europe, and Asia Pacific. The upgrade from B of A Securities may reflect confidence in Salesforce's growth potential in the competitive technology sector.

Bottom Line

Investors will be watching Salesforce closely as it approaches its next earnings report on December 2, 2026. With B of A's recent upgrade and price target increase, the market will likely react to how Salesforce performs in the coming months.