Salesforce ($CRM) Insider Trading & Smart Money Activity
Salesforce, Inc. ($CRM) has 12 insider trades, 4 congress trades, 56 13F position changes and 10 analyst ratings on file. In the last 12 months on the open market, 1 insider bought ($999.45K) and no insider sold, net +$999.45K.
- Insider buyers (12 mo)
- 1
- Insider sellers (12 mo)
- 0
- Net insider $ (12 mo)
- +$999.45K
- Congress trades (12 mo)
- 4
- 13F moves on file
- 56
- Analyst ratings on file
- 10
CRM insider buying and selling by quarter
| Quarter | Insider buys | Insider sales | Congress buys / sales | 13F added / cut |
|---|---|---|---|---|
| Q1 2026 | 0 | 0 | 1 / 0 | 0 / 0 |
| Q2 2026 | 0 | 0 | 1 / 0 | 27 / 16 |
| Q3 2026 | 1 · $999.45K | 0 | 0 / 1 | 0 / 0 |
| Q4 2026 | 0 | 0 | 0 / 0 | 5 / 7 |
Insider buys and sales count open-market trades only (Form 4 codes P and S). Grants, option exercises and tax withholding are left out.
All CRM insider, congress, 13F and analyst activity
| Date | Source | Who | Action | Shares | Value / amount | ΔOwn | 1W | 1M | 6M | Filing | Story |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 13F | Y-Intercept (Hong Kong) | Reduced | -180.64K sh | $10.53M | Read | ||||||
| 13F | Vontobel Holding | Reduced | -262.37K sh | $145.25M | — | ||||||
| 13F | Howard Capital Management Group | Reduced | -127.98K sh | $9.18K | — | ||||||
| 13F | Forbes J M | Added | +68 sh | $1.14M | — | ||||||
| 13F | Eagle Strategies | Reduced | -7.14K sh | $924.68K | — | ||||||
| 13F | Sustainable Growth Advisers | Reduced | -262.41K sh | $285.17M | Read | ||||||
| 13F | HCR Wealth Advisors | Added | +978 sh | $678.61K | — | ||||||
| 13F | Goldstein Advisors | New | +1.16K sh | $265.84K | Read | ||||||
| 13F | Curated Wealth Partners | Reduced | -670.56K sh | $531.46K | Read | ||||||
| 13F | Community Trust & Investment | Added | +9.74K sh | $31.91M | — | ||||||
| 13F | Sendero Wealth Management | Reduced | -10.34K sh | $11.71M | — | ||||||
| 13F | Foster Group | New | +944 sh | $216.72K | Read | ||||||
| Analyst | B of A Securities | Raises to Buy | PT $285 | Read | |||||||
| Congress | Maria Elvira Salazar | Sale | $1,001 - $15,000 | -0.6% | Read | ||||||
| Insider | Kirk David BlairDirector | Buy (Open-market buy) | 4.18K sh | $999.45K | -1.6% | — | |||||
| Analyst | Citizens | Reiterates to Market Outperform | PT $315 | -1.6% | — | ||||||
| Analyst | Stifel | Reiterates to Buy | PT $300 | -1.9% | — | ||||||
| Analyst | Guggenheim | Reiterates to Buy | PT $300 | -1.9% | — | ||||||
| Analyst | Freedom Broker | Reiterates to Buy | PT $295 | -1.9% | — | ||||||
| Analyst | Cantor Fitzgerald | Reiterates to Overweight | PT $300 | -1.9% | — | ||||||
| Analyst | Canaccord Genuity | Reiterates to Buy | PT $300 | -1.9% | — | ||||||
| Analyst | BMO Capital | Reiterates to Outperform | PT $285 | -1.9% | — | ||||||
| Analyst | Guggenheim | Raises to buy | PT $228 | +2.1% | +12.7% | Read | |||||
| Insider | Robin WashingtonPresident and COFO | Sell (Option exercise) | 1.83K sh | +5.2% | +8.6% | — | |||||
| Insider | Robin WashingtonPresident and COFO | Buy (Option exercise) | 1.83K sh | +5.2% | +8.6% | — | |||||
| Insider | Guy WangerEVP & Chief Accounting Officer | Buy (Grant or award) | 49.76K sh | +5.2% | +8.6% | — | |||||
| Insider | Srinivas TallapragadaChief Eng/Cust Success Officer | Sell (Option exercise) | 3.35K sh | +5.2% | +8.6% | — | |||||
| Insider | Srinivas TallapragadaChief Eng/Cust Success Officer | Buy (Option exercise) | 3.35K sh | +5.2% | +8.6% | — | |||||
| Insider | Sabastian NilesPresident and CLO | Sell (Tax withholding) | 1.12K sh | $168.88K | +5.2% | +8.6% | — | ||||
| Insider | Sabastian NilesPresident and CLO | Buy (Option exercise) | 2.03K sh | +5.2% | +8.6% | — | |||||
| Insider | Miguel MilanoPresident and CRO | Sell (Tax withholding) | 1K sh | $150.27K | +5.2% | +8.6% | — | ||||
| Insider | Miguel MilanoPresident and CRO | Buy (Option exercise) | 2.54K sh | +5.2% | +8.6% | — | |||||
| Insider | Parker HarrisCo-Founder and CTO, Slack | Sell (Tax withholding) | 1.26K sh | $189.30K | +5.2% | +8.6% | — | ||||
| Insider | Parker HarrisCo-Founder and CTO, Slack | Buy (Option exercise) | 2.54K sh | +5.2% | +8.6% | — | |||||
| Analyst | Needham | Reiterates to buy | PT $400 | -5.1% | +6.8% | Read | |||||
| Congress | Maria Elvira Salazar | Purchase | $15,001 - $50,000 | -12.7% | -17.1% | — | |||||
| 13F | Amundi | Reduced | -824.51K sh | $574.35M | -0.2% | -13.4% | Read | ||||
| 13F | Waverly Advisors | Added | +11.04K sh | $22.04M | +3.8% | -4.9% | Read | ||||
| 13F | Lazard Asset Management | Reduced | -171.02K sh | $183.62M | +3.8% | -4.9% | — | ||||
| 13F | Hotchkis & Wiley Capital Management | Added | +889.75K sh | $578.71M | +3.8% | -4.9% | — | ||||
| 13F | Harris Associates L P | Added | +5.13M sh | $2.34B | +3.8% | -4.9% | — | ||||
| 13F | FIL | Added | +701.10K sh | $828.61M | +3.8% | -4.9% | — | ||||
| 13F | Capstone Investment Advisors | Added | +7.68K sh | $2.69M | +3.8% | -4.9% | Read | ||||
| 13F | Canada Pension Plan Investment Board | Reduced | -528.47K sh | $247.64M | +3.8% | -4.9% | — | ||||
| 13F | Beacon Pointe Advisors | Added | +41.36K sh | $16.89M | +3.8% | -4.9% | — | ||||
| 13F | Adage Capital Partners Gp, L.L.C. | Added | +30K sh | $170.67M | +3.8% | -4.9% | — | ||||
| 13F | Schroder Investment Management Group | Reduced | -847.59K sh | $569.12M | +5.2% | -1.6% | — | ||||
| 13F | Sanders Capital | Added | +916.48K sh | $1.49B | +5.2% | -1.6% | — | ||||
| 13F | Massachusetts Financial Services | Added | +2.04M sh | $808.75M | +5.2% | -1.6% | — | ||||
| Congress | Alan Armstrong | Purchase | $1,001 - $15,000 | +3.2% | +0.7% | +31.4% | — | ||||
| Congress | John Boozman | Sale | $1,001 - $15,000 | — |
Showing 51 of 82 filings (the latest 13F moves are capped at 25; see the institutions below).
1W / 1M / 6M = how CRM moved from the trade or filing date.
Insider trading in CRM: who is buying and selling
| Insider | Role | Trades | Open-market net | Shares held | Last trade |
|---|---|---|---|---|---|
| Kirk David Blair | Director | 1 | +$999.45K | Sep 18, 2026 | |
| Robin Washington | President and COFO | 2 | — | Jun 22, 2026 | |
| Srinivas Tallapragada | Chief Eng/Cust Success Officer | 2 | — | Jun 22, 2026 | |
| Sabastian Niles | President and CLO | 2 | — | Jun 22, 2026 | |
| Miguel Milano | President and CRO | 2 | — | Jun 22, 2026 | |
| Parker Harris | Co-Founder and CTO, Slack | 2 | — | Jun 22, 2026 | |
| Guy Wanger | EVP & Chief Accounting Officer | 1 | — | Jun 22, 2026 |
Members of Congress trading CRM
Institutions moving CRM (13F)
Analyst ratings on CRM
| Date | Firm | Action | Rating | Price target | 1W | 1M | 6M | Story |
|---|---|---|---|---|---|---|---|---|
| B of A Securities | Raises | Buy | $160 → $285 | Read | ||||
| Citizens | Reiterates | Market Outperform | $315 | -1.6% | — | |||
| Stifel | Reiterates | Buy | $275 → $300 | -1.9% | — | |||
| Guggenheim | Reiterates | Buy | $270 → $300 | -1.9% | — | |||
| Freedom Broker | Reiterates | Buy | $230 → $295 | -1.9% | — | |||
| Cantor Fitzgerald | Reiterates | Overweight | $300 | -1.9% | — | |||
| Canaccord Genuity | Reiterates | Buy | $270 → $300 | -1.9% | — | |||
| BMO Capital | Reiterates | Outperform | $260 → $285 | -1.9% | — | |||
| Guggenheim | Raises | buy | $228 | +2.1% | +12.7% | Read | ||
| Needham | Reiterates | buy | $400 | -5.1% | +6.8% | Read |
Frequently asked questions
Are CRM insiders buying or selling?
Over the last 12 months 1 insider made 1 open-market purchase worth $999.45K and 0 insiders made 0 open-market sales worth $0, a net +$999.45K.
What is the latest insider trade in CRM?
Kirk David Blair, Director filed a buy (open-market buy) of 4.18K sh worth $999.45K on Sep 18, 2026.
Which members of Congress traded CRM?
4 disclosed trades by Maria Elvira Salazar, Alan Armstrong and John Boozman. The latest was on Sep 24, 2026.
Which institutions changed their CRM positions?
Recent 13F filers moving the stock include Y-Intercept (Hong Kong), Vontobel Holding, Howard Capital Management Group, Forbes J M and Eagle Strategies.
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Data comes from public SEC Form 4 and 13F filings and STOCK Act disclosures. Dates are the trade or filing date reported. This page is for research only and is not investment advice.
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