B of A Securities Cuts Netflix (NFLX) Price Target to $90

By TradeTexts Research Desk Oct 21, 2026, 8:15 AM EDT

Key Points

B of A Securities reiterated its Buy rating on Netflix, Inc. on October 21, 2026, lowering its price target from $105.00 to $90.00.
B of A Securities's $90 price target implies 31.06% upside from Netflix, Inc.'s ($NFLX) current $68.67 share price.
Netflix recently traded around $68.67, sitting below its 50-day moving average and well below the new analyst price target.
The entertainment giant reported $48.37 billion in trailing twelve month revenue alongside an earnings per share of $3.18.

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On October 21, 2026, B of A Securities reiterated its Buy rating on Netflix, Inc. (NasdaqGS: NFLX) while adjusting its price target down to $90.00 from $105.00. The research note outlines the firm's ongoing forward-looking stance on the streaming provider even as the target receives a downward revision.

NFLX Netflix, Inc.

$68.69 -24.51% year to date

Daily close · Oct 20, 2026

Analyst rating track record

B of A Securities vs. the S&P 500

YTD return -10.03% hypothetical

All-time return -10.03% S&P 500 +3.07%

vs. S&P 500 -13.10% behind the index

Hypothetical returns from B of A Securities's disclosed trades, not real profit or advice. How we model this.

B of A Securities' Call on Netflix

In its research note issued on October 21, 2026, B of A Securities kept its Buy rating intact on Netflix. The firm moved its price target from $105.00 down to $90.00. Other firms have also adjusted their outlooks recently, including Rosenblatt maintaining a Neutral rating with a $71.00 target and Needham downgrading the stock to a Hold on the same day. Across Wall Street, the stock carries a consensus buy recommendation with a mean target of $91.13 based on 45 analyst opinions.

Netflix, Inc. Stock Down 2.6%

Netflix recently traded around $68.67 as of October 21, 2026, coming off an event close of $68.69 on October 20, 2026. The shares sit about 8.4% below their 50-day moving average of $75.01 and about 17.0% below their 200-day moving average of $82.76. The stock trades roughly 45.0% below its 52-week high of $124.86 and about 5.5% above its 52-week low of $65.08. With the new analyst target set at $90.00, the stock trades well below that threshold.

12-month forecast

$NFLX price target

Netflix, Inc. daily closes and this analyst's $90 target. Not advice.

Recent Earnings

Netflix generated $48.37 billion in trailing-twelve-month revenue with a trailing earnings per share of $3.18. The company reported a net profit margin of 28.2% and a return on equity of 49.5%, backed by year-over-year revenue growth of 13.4%. The streaming platform operates with a price-to-earnings ratio of 21.97 and a forward P/E ratio of 18.38.

Dividend

Netflix currently pays no dividend, registering a dividend payout ratio of 0.0% and a dividend yield of 0.0%.

Insider Buying and Selling at Netflix, Inc.

Company insiders have completed several share sales over recent months. Chief Executive Officer Gregory K. Peters sold 27,312 shares on August 6, 2026, at an average price of $73.54 for a total value of $2,008,606. Chief Financial Officer Spencer Adam Neumann sold 9,248 shares on August 10, 2026, at $75.79 per share totaling $700,907. Director Richard N Barton sold 720 shares on September 8, 2026, at $77.60 for $55,872, followed by another sale of 1,440 shares on September 10, 2026, valued at $109,102.

About Netflix

Headquartered in Los Gatos, California, Netflix provides entertainment services worldwide. Founded in 1997, the company offers television series, documentaries, feature films, games, and live programming across various genres and languages. Members access streaming content through a wide range of internet-connected devices, including smart TVs, digital video players, set-top boxes, and mobile devices.

Bottom Line

B of A Securities remains positive on Netflix with its reiterated Buy rating, even though the firm reduced its target to $90.00. Investors will watch how the stock performs relative to this revised target and monitor upcoming financial reports from the entertainment provider.