Needham Rates Netflix (NFLX) Hold

By TradeTexts Research Desk Oct 21, 2026, 8:15 AM EDT

Key Points

Needham lowered its rating on Netflix to Hold on October 21, 2026.
Netflix recently traded around $68.67, sitting below its 50-day moving average of $75.01 and its 200-day moving average of $82.76.
Company insiders, including CEO Gregory K. Peters and CFO Spencer Adam Neumann, completed stock sales over the summer months.

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Needham's Call on Netflix

On October 21, 2026, Needham adjusted its outlook on Netflix, Inc. [NFLX], lowering its rating on the streaming provider to a Hold. Research analysts issue these ratings to offer a forward-looking opinion on how a stock might perform relative to the broader market. Needham did not announce a specific price target accompanying the change.

NFLX Netflix, Inc.

$68.69 -24.51% year to date

Daily close · Oct 20, 2026

Analyst rating track record

Needham vs. the S&P 500

YTD return -4.23% hypothetical

All-time return -4.23% S&P 500 +2.54%

vs. S&P 500 -6.77% behind the index

Hypothetical returns from Needham's disclosed trades, not real profit or advice. How we model this.

Netflix, Inc. Stock Down 2.6%

Netflix recently traded around $68.67 as of October 21, 2026, roughly equal to its closing price of $68.69 on October 20, 2026. The stock trades below its 50-day moving average of $75.01 and its 200-day moving average of $82.76. Shares sit closer to their 52-week low of $65.08 than their 52-week high of $124.86.

Recent Earnings

Netflix reported trailing twelve-month revenue of $48.37 billion alongside trailing earnings of $3.18 per share. The business maintains a net profit margin of 28.2% and a return on equity of 49.5%.

Insider Buying and Selling at Netflix, Inc.

Company leaders executed several share sales in recent months. Chief Executive Officer Gregory K. Peters sold 27,312 shares on August 6, 2026, at an average price of $73.54, totaling $2,008,606. Chief Financial Officer Spencer Adam Neumann sold 9,248 shares on August 10, 2026, at $75.79 per share for a total value of $700,907. Director Richard N. Barton also completed sales, parting with 720 shares at $77.60 on September 8, 2026, and an additional 1,440 shares on September 10, 2026.

Analysts Set New Price Targets

Other Wall Street firms updated their views on Netflix around the same time. On October 16, 2026, BMO Capital maintained an Outperform rating while reducing its target from $135.00 to $125.00, and Wedbush maintained an Outperform rating while lowering its target from $105.00 to $90.00. On October 21, 2026, Rosenblatt maintained a Neutral rating with a $71.00 target, down from $75.00, and B of A Securities kept a Buy rating while cutting its target from $105.00 to $90.00. Across the broader community, the stock holds a consensus buy recommendation with a mean price target of $91.13 based on 45 analyst opinions.

About Netflix

Netflix, Inc. operates an entertainment service that delivers television series, documentaries, feature films, games, and live programming to members worldwide. Subscribers access content through internet-connected devices like TVs, digital video players, set-top boxes, and mobile phones. Incorporated in 1997, the company operates out of Los Gatos, California.

Bottom Line

Needham's shift to a Hold rating highlights a cautious stance from analysts as the stock trades below its key moving averages. Investors will want to follow upcoming earnings reports and future Wall Street research updates to see how the company navigates its next phase of growth.