Barclays Cuts Deckers Outdoor (DECK) Price Target to $100
Key Points
- Barclays lowered its price target on Deckers Outdoor Corporation to $100 from $133 on October 26, 2026.
- Barclays's $100 price target implies 24.21% upside from Deckers Outdoor Corporation's ($DECK) current $80.51 share price.
- The stock recently traded around $80.51, which is about equal to its closing price of $80.58 on the same day.
- Deckers Outdoor Corporation has a market cap of approximately $11.04 billion and a P/E ratio of 10.7.
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On October 26, 2026, Barclays reduced its price target for Deckers Outdoor Corporation (NYSE: DECK) from $133 to $100 while maintaining its Overweight rating. This change indicates a shift in Barclays' outlook on the company, reflecting a cautious approach amidst market conditions.
DECK
Deckers Outdoor Corporation
Barclays vs. the S&P 500
Hypothetical returns from Barclays's disclosed trades, not real profit or advice. How we model this.
Other Institutional Activity in Deckers Outdoor Corporation
AQR Capital Management, LLC cut its holdings by 1,206,053 shares, bringing its total to 2,718,623 shares valued at about $219.1 million. In contrast, Two Sigma Investments, LP increased its stake by 660,912 shares, ending with 2,128,626 shares worth approximately $171.5 million. This mixed activity among institutional investors shows varying confidence levels in Deckers.
Deckers Outdoor Corporation Stock Down 5.6%
Deckers shares recently traded at $80.51, which is about equal to its closing price of $80.58 on October 26, 2026. The stock is currently below its 50-day moving average of $83.59 and significantly below its 200-day moving average of $99.81. Moreover, it is down about 34.2% from its 52-week high of $122.29.
$DECK price target
Deckers Outdoor Corporation daily closes and this analyst's $100 target. Not advice.
Recent Earnings
Deckers reported trailing twelve-month revenue of approximately $5.58 billion and an EPS of $7.55. The company is expected to announce its next earnings on January 28, 2027. These figures highlight Deckers' solid revenue generation, but the recent target cut might impact investor sentiment.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
2 target raises vs 1 cuts.
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EPS & revenue
EPS beat estimates by 13.4%. Revenue beat estimates by 7.3%.
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Profit surprise
EBITDA beat by 20 percent. Operating income beat by 20 percent.
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Pre-earnings setup
Expectations were about average.
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Analyst signal
1 upgrade, 1 downgrade, 2 target raises, 1 target cut.
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Earnings quality
Gross margin down 1.1 points. Operating margin down 3.4 points. Positive free cash flow.
Earnings Call Summary
Deckers delivered a strong first quarter with revenue of $965 million, up 17 percent, driven by HOKA hitting a record $653 million and UGG at $265 million. Both brands grew faster internationally, with international revenue surging 50 percent. The company raised prices on July 1 and made product improvements, but withdrew full-year guidance citing tariff uncertainty and unpredictable U.S. consumer behavior ahead.
Guidance The company withdrew its full-year guidance due to uncertainty around tariffs and the U.S. consumer. For the next quarter, it expects revenue between $1.38 billion and $1.42 billion with earnings per share between $1.50 and $1.55. HOKA should grow about 10 percent and UGG at least mid-single digits.
Solid report. Results were generally better than expected, but the forward outlook did not materially change.
Dividend
Deckers Outdoor Corporation does not pay a dividend.
Analysts Set New Price Targets
On October 23, 2026, several firms maintained their ratings on Deckers. Telsey Advisory Group kept a Market Perform rating with a target of $90, while UBS maintained a Buy rating with a target of $137. BNP Paribas also held an Outperform rating but reduced its target to $122. Truist Securities maintained a Buy rating with a target of $95. The consensus target price among analysts stands at about $98.19, indicating that the recent price is below the average target.
About Deckers Outdoor Corporation
Deckers Outdoor Corporation designs and sells footwear, apparel, and accessories through brands like UGG, HOKA, and Teva. The company operates in the consumer cyclical sector and has a workforce of around 6,000 employees. Its products cater to both casual and high-performance activities, making it a significant player in the footwear and accessories market.
Bottom Line
Investors should watch for Deckers' next earnings report on January 28, 2027, as well as any further analyst updates following Barclays' recent target adjustment. Keeping an eye on institutional movements could provide additional insights into market sentiment around the stock.
Related Filing Alerts
Source: Barclays's rating change on $DECK (Oct 26, 2026). Written by software, not financial advice. How we make alerts