Barclays Cuts General Motors (GM) Price Target to $105

Barclays maintained its Overweight rating on General Motors Company (NYSE: GM) on October 21, 2026, while lowering its price target from $110.00 to $105.00. The research note outlines the firm's forward-looking view on the automaker, adjusting expectations following recent market developments.

GM General Motors Company

$77.09 ▼ -4.18% year to date

1M 3M YTD

Daily close · Oct 20, 2026

Barclays's Call on General Motors

Barclays kept its Overweight rating intact on October 21, 2026, while shifting its target down to $105.00 from $110.00. Other Wall Street firms also updated their stances on the same day, including TD Cowen maintaining a buy rating with a $132.00 target, RBC Capital keeping an Outperform rating while moving its target from $102.00 to $98.00, and Morgan Stanley reiterating an Overweight rating while lowering its target from $101.00 to $95.00.

Other Institutional Activity in General Motors

Institutional investors adjusted their positions during the middle of the year. Franklin Resources, Inc. reduced its holdings by 4,739,742 shares, finishing the period with 31,303,928 shares valued at about $2.37 billion. Shaw D.E. & Co., Inc. grew its stake by 2,682,856 shares, ending with 15,000,837 shares worth about $1.13 billion.

General Motors Company Stock Down 10.2%

General Motors shares closed at $75.61 on October 21, 2026, and recently traded around $75.41. The stock sits below its 50-day moving average of $84.25 and its 200-day moving average of $80.69.

Recent Earnings

General Motors reported trailing twelve month revenue of $185.53 billion alongside earnings of $2.23 per share. The automaker posted a net profit margin of 1.1% and a return on equity of 3.2%. Revenue grew 1.9% year-over-year.

Dividend

General Motors pays an annual dividend of $0.72 per share, translating to a dividend yield of 0.86%. The company distributes 29.6% of its earnings as dividends.

Insider Buying and Selling at General Motors Company

Company insiders completed several transactions ahead of the autumn update. President Mark L. Reuss sold 71,079 shares on July 28, 2026, at an average price of $89.97 for a total of $6.39 million. Chief Executive Officer Mary Teresa Barra sold 422,809 shares on July 28, 2026, valued at $37.69 million. Officer Christopher Hatto sold 6,895 shares on July 28, 2026, at $90.00 each for $620,550. Officer Grant Michael Dixton sold 40,000 shares on August 3, 2026, at $88.44 per share for a total of $3.54 million.

Analysts Set New Price Targets

Across the wider analyst community, the stock carries a consensus buy recommendation from 23 analysts with a mean price target of $104.17.

About General Motors

Headquartered in Detroit, Michigan, General Motors designs, builds, and sells trucks, crossovers, cars, and auto parts. The company operates manufacturing and financial segments globally, marketing vehicles under household brand names like Chevrolet, Cadillac, GMC, and Buick.

Bottom Line

Investors continue to monitor analyst rating shifts and institutional portfolio adjustments as General Motors navigates the auto market. Market participants will look ahead to upcoming earnings reports for fresh signals on profitability and vehicle demand.