RBC Capital Cuts General Motors (GM) Price Target to $98

RBC Capital's Call on General Motors

RBC Capital reaffirmed its Outperform rating on General Motors Company (NYSE: GM) on October 21, 2026, while adjusting its price target down from $102.00 to $98.00. The firm's updated target sits above the stock's recent trading levels, pointing to room for potential gains from its current price.

GM General Motors Company

$77.09 ▼ -4.18% year to date

1M 3M YTD

Daily close · Oct 20, 2026

Other Institutional Activity in General Motors

Franklin Resources, Inc. reduced its position by 4,739,742 shares in the quarter ended June 30, 2026, ending with 31,303,928 shares worth about $2,366,576,909. Meanwhile, Shaw D.E. & Co., Inc. lifted its stake by 2,18% with a purchase of 2,682,856 shares, closing the period with 15,000,837 shares valued at roughly $1,134,063,254. Goelzer Investment Management also reported a stake of 14,282 shares worth about $1,099,731.

General Motors Company Stock Down 10.2%

General Motors closed at $75.61 on October 21, 2026. The stock recently traded around $75.41, placing it below its 50-day moving average of $84.25 and its 200-day moving average of $80.69. Over the past year, the shares have moved between a low of $62.36 and a high of $91.85. The recent price sits 23.1% below the analyst price target of $93.00, reflecting a wide gap between where the shares trade and where Wall Street expects them to go.

Recent Earnings

General Motors generated trailing twelve month revenue of $185,527,992,320 and trailing earnings of $2.23 per share. The company reported a net profit margin of 1.1% and a return on equity of 3.2%.

Dividend

The company pays an annual dividend rate of $0.72 per share, translating to a dividend yield of 0.86%.

Insider Buying and Selling at General Motors Company

Company insiders executed several sales prior to the ratings update. President Mark L Reuss sold 71,079 shares on July 28, 2026, at an average price of $89.97 for a total of $6,394,978. Chief Executive Officer Mary Teresa Barra sold 422,809 shares on July 28, 2026, valued at $37,685,906. Officer Christopher Hatto sold 6,895 shares on July 28, 2026, at $90.00 per share, totaling $620,550. Officer Grant Michael Dixton sold 40,000 shares on August 3, 2026, at $88.44 per share for a total of $3,537,600.

Analysts Set New Price Targets

Wall Street firms remain active in covering the automaker. JP Morgan maintained an Overweight rating on October 12, 2026, lowering its target to $110.00 from $120.00. TD Cowen reiterated a Buy rating on October 21, 2026, with a target of $132.00. Barclays maintained an Overweight rating on October 21, 2026, adjusting its target to $105.00 from $110.00. Morgan Stanley maintained an Overweight rating on October 21, 2026, reducing its target to $95.00 from $101.00. Overall, the stock carries a buy recommendation key from 23 analyst opinions and a mean price target of $104.17.

About General Motors

General Motors Company designs, builds, and sells trucks, crossovers, cars, and auto parts around the world. Based in Detroit, Michigan, the automaker markets its vehicles under well-known brands like Chevrolet, Cadillac, GMC, and Buick.

Bottom Line

Investors tracking General Motors will want to watch how the share price reacts relative to analysts' lowered targets. Future institutional filings and upcoming earnings reports will provide further clues on the automaker's financial path.