Benchmark Rates ServiceNow (NOW) buy, $130 Price Target

Benchmark maintains a 'buy' rating on ServiceNow, Inc. with a $130 target, a 36.15% upside from the current price.

By TradeTexts Research Desk · Published Jun 15, 2026, 9:01 AM EDT · Updated Jun 18, 2026, 2:01 PM EDT

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Benchmark rated ServiceNow, Inc. ($NOW) "buy" with a $130 price target on June 15, 2026.

Since the rating, $NOW is down 10.7% after 1 week, up 0.6% after 1 month and up 36.3% to date (from the $104.15 close on Jun 15, 2026).

NOW ServiceNow, Inc.

$141.97 -3.72% year to date

Daily close · Oct 16, 2026

Key Points

Benchmark reiterated its 'buy' rating on ServiceNow, Inc. (NYSE:NOW) with a price target of $130 on June 15, 2026.
Benchmark's $130 price target implies 36.15% upside from ServiceNow, Inc.'s ($NOW) current $95.48 share price.
Shares of ServiceNow are trading around $102.18, with a market cap of $105.3 billion and a P/E ratio of 60.8.
Insider activity includes recent purchases by Frederic Luddy and others, while analysts maintain a strong buy consensus.

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On June 15, 2026, Benchmark reiterated its 'buy' rating for ServiceNow, Inc. (NYSE:NOW), setting a price target of $130. This reaffirmation by analyst Yi Fu Lee suggests continued confidence in the company's performance.

Other Institutional Activity in ServiceNow

BlackRock, Inc. grew its holdings by 2,176,502 shares, ending with 97,501,594 shares valued at about $10.19 billion. Vanguard Capital Management LLC added 67,980,219 shares, totaling 67,980,219 shares worth approximately $7.11 billion. State Street Corp increased its position by 161,895 shares, bringing its total to 48,058,492 shares valued at $5.02 billion. Price T Rowe Associates Inc /MD/ also increased its stake by 1,714,225 shares, holding 34,109,888 shares valued at $3.57 billion. Conversely, JPMorgan Chase & Co reduced its position by 6,859,787 shares, leaving it with 30,996,941 shares worth about $3.25 billion.

ServiceNow, Inc. Stock Down 31.8%

Shares of NYSE:NOW are trading near $102.18. ServiceNow, Inc. has a market cap of approximately $105.3 billion, with a P/E ratio of 60.8 and a forward P/E of 20.3. The stock's beta is 0.927, indicating lower volatility compared to the market. It has a 52-week low of $81.24 and a high of $211.48. The 50-day moving average is $99.37, and the 200-day moving average is $138.44.

12-month forecast

$NOW price target

ServiceNow, Inc. daily closes and this analyst's $130 target. Not advice.

Recent Earnings

ServiceNow, Inc. reported revenue of $13.96 billion, showing a growth rate of 22.1%. The company achieved a net margin of 12.6% and a return on equity of 16.1%. Its EPS was reported at $1.68. The next earnings report is expected on July 22, 2026.

Insider Buying and Selling at ServiceNow, Inc.

Recent insider activity at ServiceNow includes the sale of 1,595 shares by Teresa Briggs on May 28, 2026, at an average price of $108.70. On May 21, 2026, several insiders, including Frederic Luddy, Paul Edward Chamberlain, Anita Sands, Susan Bostrom, and Teresa Briggs, each acquired 3,260 shares.

Analysts Set New Price Targets

On June 15, 2026, Benchmark maintained a 'buy' rating for ServiceNow with a $130 price target. Earlier, on May 18, 2026, B of A Securities reinstated a 'buy' rating with the same target. Other firms like Bernstein, DA Davidson, and RBC Capital have maintained or reiterated their ratings, with targets ranging from $121 to $236. The consensus among 44 analysts is a 'strong buy', with a mean target price of $141.86.

About ServiceNow, Inc.

ServiceNow, Inc. is a technology company based in Santa Clara, California. It offers cloud-based solutions for digital workflows, servicing various sectors like government, financial services, healthcare, and technology. The company provides products for IT service management, security operations, and customer service management. Led by CEO William R. McDermott, ServiceNow employs nearly 29,187 people.

Bottom Line

Benchmark's reaffirmation of a 'buy' rating with a $130 price target reflects ongoing confidence in ServiceNow's potential. The stock's current trading position and recent insider activities are of interest to investors. As with all 13F filings, this reflects past activity and may not indicate current positions.