ServiceNow ($NOW) Insider Trading & Smart Money Activity
ServiceNow, Inc. ($NOW) has 4 congress trades, 14 13F position changes and 15 analyst ratings on file.
- Insider buyers (12 mo)
- 0
- Insider sellers (12 mo)
- 0
- Net insider $ (12 mo)
- $0
- Congress trades (12 mo)
- 3
- 13F moves on file
- 14
- Analyst ratings on file
- 15
NOW insider buying and selling by quarter
| Quarter | Insider buys | Insider sales | Congress buys / sales | 13F added / cut |
|---|---|---|---|---|
| Q1 2026 | 0 | 0 | 0 / 1 | 0 / 0 |
| Q2 2026 | 0 | 0 | 0 / 0 | 3 / 1 |
| Q3 2026 | 0 | 0 | 0 / 0 | 0 / 0 |
| Q4 2026 | 0 | 0 | 0 / 0 | 6 / 4 |
Insider buys and sales count open-market trades only (Form 4 codes P and S). Grants, option exercises and tax withholding are left out.
All NOW insider, congress, 13F and analyst activity
| Date | Source | Who | Action | Shares | Value / amount | ΔOwn | 1W | 1M | 6M | Filing | Story |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Analyst | Piper Sandler | Reiterates to Overweight | PT $175 | Read | |||||||
| 13F | TD Waterhouse Canada | Added | +183.92K sh | $37.42M | — | ||||||
| 13F | Cache Advisors | Reduced | -13.36K sh | $2.14M | — | ||||||
| 13F | ASR Vermogensbeheer N.V. | Added | +68.39K sh | $48.13M | — | ||||||
| 13F | AlphaStar Capital Management | Reduced | -9.02K sh | $1.29M | — | ||||||
| Analyst | TD Cowen | Reiterates to Buy | PT $165 | Read | |||||||
| Analyst | Mizuho | Reiterates to Outperform | PT $170 | Read | |||||||
| 13F | Resonant Capital Advisors | Added | +13.72K sh | $2.48M | — | ||||||
| 13F | HCR Wealth Advisors | New | +1.58K sh | $212.14K | — | ||||||
| 13F | Patriot Financial Group Insurance Agency | Reduced | -6.71K sh | $330.33K | — | ||||||
| 13F | Moody Lynn Lieberson & Walker | New | +34.32K sh | $4.60M | Read | ||||||
| 13F | Mather Group | Added | +24.05K sh | $8.31M | — | ||||||
| 13F | Focus Financial Network | Reduced | -18.24K sh | $3.40M | — | ||||||
| Analyst | Citigroup | Reiterates to Buy | PT $170 | Read | |||||||
| Analyst | Wells Fargo | Reiterates to Overweight | PT $190 | Read | |||||||
| Analyst | Oppenheimer | Reiterates to Outperform | PT $165 | Read | |||||||
| Analyst | Evercore ISI Group | Reiterates to Outperform | PT $175 | Read | |||||||
| Analyst | Barclays | Reiterates to Overweight | PT $160 | Read | |||||||
| Analyst | RBC Capital | Reiterates to Outperform | PT $176 | Read | |||||||
| Analyst | BTIG | Reiterates to Buy | PT $170 | Read | |||||||
| Analyst | Argus Research | Reiterates to Buy | PT $170 | +1.5% | — | ||||||
| Analyst | Stifel | Reiterates to Buy | PT $160 | +0.5% | — | ||||||
| Analyst | Cantor Fitzgerald | Reiterates to Overweight | PT $174 | -4.5% | — | ||||||
| Analyst | Guggenheim | Raises to buy | PT $125 | +1.9% | +5.1% | Read | |||||
| Analyst | Benchmark | Reiterates to buy | PT $130 | -10.7% | +0.6% | Read | |||||
| 13F | Tiger Global Management | Reduced | -626.89K sh | $146.81M | +7.4% | +9.6% | — | ||||
| 13F | Polen Capital Management | Added | +1.59M sh | $711.50M | +10.2% | +15.1% | — | ||||
| 13F | William Blair Investment Management | Added | +222.83K sh | $232.12M | +4.3% | +25.2% | — | ||||
| 13F | Candriam S.C.A. | Added | +306.02K sh | $113.88M | +6.0% | +53.8% | — | ||||
| Congress | Alan Armstrong | Sale | $15,001 - $50,000 | +3.0% | -9.0% | +36.4% | — | ||||
| Congress | Julie Johnson | Sale | $1,001 - $15,000 | — | |||||||
| Congress | Julie Johnson | Purchase | $1,001 - $15,000 | — | |||||||
| Congress | Michael A. Rulli | Sale | $1,001 - $15,000 | — |
1W / 1M / 6M = how NOW moved from the trade or filing date.
Members of Congress trading NOW
Institutions moving NOW (13F)
Analyst ratings on NOW
| Date | Firm | Action | Rating | Price target | 1W | 1M | 6M | Story |
|---|---|---|---|---|---|---|---|---|
| Piper Sandler | Reiterates | Overweight | $140 → $175 | Read | ||||
| TD Cowen | Reiterates | Buy | $140 → $165 | Read | ||||
| Mizuho | Reiterates | Outperform | $140 → $170 | Read | ||||
| Citigroup | Reiterates | Buy | $154 → $170 | Read | ||||
| Wells Fargo | Reiterates | Overweight | $175 → $190 | Read | ||||
| Oppenheimer | Reiterates | Outperform | $140 → $165 | Read | ||||
| Evercore ISI Group | Reiterates | Outperform | $160 → $175 | Read | ||||
| Barclays | Reiterates | Overweight | $134 → $160 | Read | ||||
| RBC Capital | Reiterates | Outperform | $130 → $176 | Read | ||||
| BTIG | Reiterates | Buy | $170 | Read |
Frequently asked questions
Which members of Congress traded NOW?
4 disclosed trades by Julie Johnson, Alan Armstrong and Michael A. Rulli. The latest was on Mar 27, 2026.
Which institutions changed their NOW positions?
Recent 13F filers moving the stock include TD Waterhouse Canada, Cache Advisors, ASR Vermogensbeheer N.V., AlphaStar Capital Management and Resonant Capital Advisors.
Other software - application stocks
Data comes from public SEC Form 4 and 13F filings and STOCK Act disclosures. Dates are the trade or filing date reported. This page is for research only and is not investment advice.
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