BMO Capital Raises Alphabet (GOOGL) Price Target to $480

On October 20, 2026, BMO Capital maintained its Outperform rating on Alphabet Inc. GOOGL while lifting its price target from $465 to $480. According to the research note released on October 20, 2026, the firm keeps a positive outlook on the tech giant as shares continue to trade below recent analyst price targets.

GOOGL Alphabet Inc.

$344.18 ▲ +9.42% year to date

1M 3M YTD

Daily close · Oct 19, 2026

BMO Capital's Call on Alphabet Inc.

In its research note on October 20, 2026, BMO Capital kept its Outperform rating on Alphabet and bumped its target up to $480 from $465. The updated target sits above where the stock recently changed hands, reflecting room for growth in the eyes of the firm.

Other Institutional Activity in Alphabet Inc.

Other large funds have been adjusting their holdings in the parent company of Google and YouTube. Concurrent Investment Advisors grew its holdings by 91,846 shares, ending with 529,427 shares worth about $182,165,023. PineStone Asset Management reduced its stake by 307,340 shares, leaving it with 4,300,481 shares valued at roughly $1,479,709,502. PensionDanmark Pensionsforsikringsaktieselskab grew its holdings by 15,421 shares, ending with 1,080,942 shares worth about $371,930,523. James Hambro & Partners grew its holdings by 4,461 shares, ending with 43,716 shares worth about $15,046,391.

Alphabet Inc. Stock Holds Steady

Alphabet shares recently traded around $340.71 as of October 20, 2026, sitting below its 52-week high of $408.61 and well above its 52-week low of $244.15. The stock closed at $340.77 on October 20, 2026. The company carries a market capitalization exceeding $4.2 trillion.

Recent Earnings

Alphabet posted trailing-twelve-month revenue of $445,865,984,000 alongside trailing earnings of $19.93 per share. The company reported a net profit margin of 54.8% and a return on equity of 48.7%. The next earnings report is scheduled for October 28, 2026.

Dividend

Alphabet pays an annual dividend rate of $0.88 per share, giving the stock a dividend yield of 0.26%. The payout ratio sits at 4.3%, meaning the company uses a very small slice of its earnings to cover dividend payments to shareholders.

Insider Buying and Selling at Alphabet Inc.

Company insiders have made several stock transactions over recent quarters. Director Kavitark Ram Shriram sold 33,566 shares on July 18, 2025, at an average price of $185.76 for a total value of $6,235,220, and later sold 26,000 shares on August 15, 2025, at an average price of $205.00 for a total value of $5,330,000. Director John L Hennessy sold 600 shares on January 13, 2026, for $202,514, and sold another 600 shares on February 13, 2026, for $184,037.

Analysts Set New Price Targets

Wall Street firms have updated their outlooks on the stock through October 2026. Cantor Fitzgerald reiterated an Overweight rating with a $420 price target on October 12, 2026. UBS maintained a Neutral rating while raising its target to $380 from $379 on October 14, 2026. JP Morgan maintained an Overweight rating and lifted its target to $425 from $420 on October 15, 2026. Keybanc maintained an Overweight rating while lowering its target from $435 to $410 on October 19, 2026. Across 54 analyst opinions, the stock currently holds a consensus recommendation of strong buy with a mean price target of $430.05.

About Alphabet Inc.

Alphabet Inc., headquartered in Mountain View, California, operates major digital platforms and services worldwide. Its primary units include Google Services, Google Cloud, and other exploratory bets. The Google Services segment encompasses search engine tools, advertising networks, the Android operating system, maps, mail, and video sharing through YouTube.

Bottom Line

Investors will look ahead to Alphabet's upcoming earnings release on October 28, 2026, for further insight into advertising revenue and cloud growth. BMO Capital's higher price target points to continued confidence from Wall Street analysts as the company approaches its next financial update.