Alphabet ($GOOGL) Insider Trading & Smart Money Activity
Alphabet Inc. ($GOOGL) has 12 insider trades, 19 congress trades, 118 13F position changes and 8 analyst ratings on file. In the last 12 months on the open market, no insider bought and 2 insiders sold ($221.03K), net -$221.03K.
- Insider buyers (12 mo)
- 0
- Insider sellers (12 mo)
- 2
- Net insider $ (12 mo)
- -$221.03K
- Congress trades (12 mo)
- 15
- 13F moves on file
- 118
- Analyst ratings on file
- 8
GOOGL insider buying and selling by quarter
| Quarter | Insider buys | Insider sales | Congress buys / sales | 13F added / cut |
|---|---|---|---|---|
| Q1 2026 | 0 | 0 | 0 / 0 | 0 / 2 |
| Q2 2026 | 0 | 2 · $192.78K | 3 / 4 | 26 / 43 |
| Q3 2026 | 0 | 1 · $28.26K | 2 / 5 | 0 / 0 |
| Q4 2026 | 0 | 0 | 0 / 0 | 24 / 23 |
Insider buys and sales count open-market trades only (Form 4 codes P and S). Grants, option exercises and tax withholding are left out.
All GOOGL insider, congress, 13F and analyst activity
| Date | Source | Who | Action | Shares | Value / amount | ΔOwn | 1W | 1M | 6M | Filing | Story |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 13F | Trust Co of Toledo Na | Reduced | -1.78K sh | $44.22M | — | ||||||
| 13F | Trinity Street Asset Management | Reduced | -2.56K sh | $46.98M | — | ||||||
| 13F | SteelPeak Wealth | Added | +62.78K sh | $118.51M | — | ||||||
| 13F | RKL Wealth Management | Reduced | -2.45K sh | $24.16M | — | ||||||
| 13F | PineStone Asset Management | Reduced | -307.34K sh | $1.48B | Read | ||||||
| 13F | Hengehold Capital Management | Reduced | -996 sh | $3.03M | — | ||||||
| 13F | Global Strategic Investment Solutions | Added | +124 sh | $2.78M | — | ||||||
| 13F | Forum Financial Management | Added | +1.46K sh | $33.59M | — | ||||||
| 13F | Financial Synergies Wealth Advisors | Added | +441 sh | $938.88K | — | ||||||
| 13F | Cyndeo Wealth Partners | Added | +9.51K sh | $35.79M | — | ||||||
| 13F | Concurrent Investment Advisors | Added | +91.85K sh | $182.17M | Read | ||||||
| 13F | Cache Advisors | Reduced | -6.79K sh | $17.90M | — | ||||||
| 13F | Birch Hill Investment Advisors | Reduced | -6.60K sh | $106M | — | ||||||
| 13F | Banque Pictet & Cie | Reduced | -29.27K sh | $503.15M | — | ||||||
| 13F | Awm Capital | Added | +1.62K sh | $2.50M | — | ||||||
| 13F | ASR Vermogensbeheer N.V. | Added | +34.56K sh | $383.01M | — | ||||||
| 13F | ARS Wealth Advisors Group | Reduced | -520 sh | $6.93M | — | ||||||
| 13F | Annex Advisory Services | Added | +53.40K sh | $109.80M | — | ||||||
| 13F | AlphaStar Capital Management | Added | +3.05K sh | $26.24M | — | ||||||
| Analyst | JP Morgan | Reiterates to Overweight | PT $425 | Read | |||||||
| 13F | WealthPlan Investment Management | Added | +5.74K sh | $32.55M | — | ||||||
| 13F | V-Square Quantitative Management | Added | +7K sh | $40.84M | — | ||||||
| 13F | Turtle Creek Wealth Advisors | Added | +9.53K sh | $36.32M | — | ||||||
| 13F | Patriot Investment Management Group | Reduced | -645 sh | $859.23K | — | ||||||
| 13F | Ninety One UK | Reduced | -394.48K sh | $2.21B | Read | ||||||
| 13F | Ninety One SA (Pty) | Added | +28.75K sh | $67.75M | — | ||||||
| Analyst | Cantor Fitzgerald | Reiterates to Overweight | PT $420 | Read | |||||||
| Analyst | Needham | Reiterates to Buy | PT $450 | +0.3% | — | ||||||
| Analyst | Wells Fargo | Reiterates to Overweight | PT $417 | +1.8% | — | ||||||
| Insider | Frances ArnoldDirector | Sell (Open-market sale) 10b5-1 | 83 sh | $28.26K | +1.9% | — | |||||
| Analyst | Piper Sandler | Reiterates to Overweight | PT $400 | +1.1% | — | ||||||
| Analyst | Tigress Financial | Reiterates to Strong Buy | PT $485 | -1.6% | — | ||||||
| Analyst | Evercore ISI Group | Reiterates to Outperform | PT $450 | -1.4% | — | ||||||
| Congress | Pete Sessions | Sale | $15,001 - $50,000 | +1.6% | -0.5% | Read | |||||
| Congress | Thomas H. Kean Jr. | Sale | $1,001 - $15,000 | +0.5% | +0.7% | — | |||||
| Congress | Michael A. Rulli | Sale | $50,001 - $100,000 | -2.5% | -2.9% | — | |||||
| Congress | David J. Taylor | Purchase | $1,001 - $15,000 | +0.1% | -3.2% | — | |||||
| Congress | Thomas H. Kean Jr. | Sale | $1,001 - $15,000 | -1.6% | +0.8% | — | |||||
| Congress | David J. Taylor | Purchase | $1,001 - $15,000 | -7.8% | -0.8% | — | |||||
| Congress | Dan Newhouse | Sale | $1,001 - $15,000 | -2.9% | +0.1% | — | |||||
| Analyst | Morgan Stanley | Reiterates to buy | PT $415 | +2.7% | -6.6% | Read | |||||
| Insider | Frances Arnold | Sell (Open-market sale) 10b5-1 | 112 sh | $39.34K | +2.7% | -6.6% | Read | ||||
| Congress | Michael A. Rulli | Purchase | $1,001 - $15,000 | +3.6% | -4.8% | — | |||||
| Insider | Marsida SaraciVP, Chief Accounting Officer | Sell (Open-market sale) 10b5-1 | 449 sh | $153.43K | +8.6% | -3.2% | — | ||||
| Congress | Michael A. Rulli | Purchase | $1,001 - $15,000 | +4.7% | -5.0% | — | |||||
| Insider | Walker John KentPresident, Global Affairs, CLO | Buy (Conversion) | 10.62K sh | +4.7% | -5.0% | — | |||||
| Insider | Philipp SchindlerSVP, Chief Business Officer | Sell (Conversion) | 13.43K sh | +4.7% | -5.0% | Read | |||||
| Insider | Philipp SchindlerSVP, Chief Business Officer | Buy (Conversion) | 13.43K sh | +4.7% | -5.0% | Read | |||||
| Insider | Marsida SaraciVP, Chief Accounting Officer | Sell (Tax withholding) | 453 sh | $156.30K | +4.7% | -5.0% | Read | ||||
| Insider | Ruth PoratPresident and CIO | Buy (Conversion) | 10.62K sh | +4.7% | -5.0% | Read | |||||
| Insider | Sundar PichaiChief Executive Officer | Sell (Tax withholding) | 3.70K sh | $1.28M | +4.7% | -5.0% | Read | ||||
| Insider | Anat AshkenaziSVP, Chief Financial Officer | Buy (Conversion) | 10.15K sh | +4.7% | -5.0% | — | |||||
| Congress | Thomas H. Kean Jr. | Sale | $15,001 - $50,000 | +4.6% | -7.4% | — | |||||
| Congress | Matthew Robert Van Epps | Sale | $1,001 - $15,000 | -7.3% | -5.0% | Read | |||||
| Insider | Philipp SchindlerSVP, Chief Business Officer | Buy (Grant or award) | 119 sh | -5.3% | +0.4% | Read | |||||
| Insider | Ferguson Roger JR. | Sell (Grant or award) | 1 sh | -5.3% | +0.4% | Read | |||||
| Congress | David Taylor | Purchase | $1,001 - $15,000 | -2.3% | -0.5% | Read | |||||
| Congress | Thomas H. Kean Jr. | Sale | $1,001 - $15,000 | +0.7% | -0.5% | — | |||||
| Congress | David Taylor | Sale | $15,001 - $50,000 | -3.5% | -6.9% | Read | |||||
| Congress | Tommy Tuberville | Sale | $1,001 - $15,000 | — | |||||||
| Congress | Tommy Tuberville | Sale | $15,001 - $50,000 | — | |||||||
| Congress | Michael A. Rulli | Sale | $1,001 - $15,000 | — | |||||||
| Congress | John W. Rose | Sale | $250,001 - $500,000 | — | |||||||
| Congress | Tommy Tuberville | Sale | $15,001 - $50,000 | — |
Showing 64 of 157 filings (the latest 13F moves are capped at 25; see the institutions below).
1W / 1M / 6M = how GOOGL moved from the trade or filing date.
Insider trading in GOOGL: who is buying and selling
| Insider | Role | Trades | Open-market net | Shares held | Last trade |
|---|---|---|---|---|---|
| Frances Arnold | Director | 2 | -$67.60K | Sep 30, 2026 | |
| Marsida Saraci | VP, Chief Accounting Officer | 2 | -$153.43K | Jun 26, 2026 | |
| Philipp Schindler | SVP, Chief Business Officer | 3 | — | Jun 25, 2026 | |
| Walker John Kent | President, Global Affairs, CLO | 1 | — | Jun 25, 2026 | |
| Ruth Porat | President and CIO | 1 | — | Jun 25, 2026 | |
| Sundar Pichai | Chief Executive Officer | 1 | — | Jun 25, 2026 | |
| Anat Ashkenazi | SVP, Chief Financial Officer | 1 | — | Jun 25, 2026 | |
| Ferguson Roger JR. | 1 | — | Jun 15, 2026 |
Members of Congress trading GOOGL
Institutions moving GOOGL (13F)
- Pinestone Asset Management2
- Ninety One UK2
- Ifm Investors2
- Trust Co of Toledo Na1
- Trinity Street Asset Management1
- SteelPeak Wealth1
- RKL Wealth Management1
- Hengehold Capital Management1
- Global Strategic Investment Solutions1
- Forum Financial Management1
- Financial Synergies Wealth Advisors1
- Cyndeo Wealth Partners1
Analyst ratings on GOOGL
| Date | Firm | Action | Rating | Price target | 1W | 1M | 6M | Story |
|---|---|---|---|---|---|---|---|---|
| JP Morgan | Reiterates | Overweight | $420 → $425 | Read | ||||
| Cantor Fitzgerald | Reiterates | Overweight | $420 | Read | ||||
| Needham | Reiterates | Buy | $450 | +0.3% | — | |||
| Wells Fargo | Reiterates | Overweight | $411 → $417 | +1.8% | — | |||
| Piper Sandler | Reiterates | Overweight | $395 → $400 | +1.1% | — | |||
| Tigress Financial | Reiterates | Strong Buy | $415 → $485 | -1.6% | — | |||
| Evercore ISI Group | Reiterates | Outperform | $420 → $450 | -1.4% | — | |||
| Morgan Stanley | Reiterates | buy | $415 | +2.7% | -6.6% | Read |
Frequently asked questions
Are GOOGL insiders buying or selling?
Over the last 12 months 0 insiders made 0 open-market purchases worth $0 and 2 insiders made 3 open-market sales worth $221.03K, a net -$221.03K.
What is the latest insider trade in GOOGL?
Frances Arnold, Director filed a sell (open-market sale) of 83 sh worth $28.26K on Sep 30, 2026.
Which members of Congress traded GOOGL?
19 disclosed trades by Thomas H. Kean Jr., Michael A. Rulli, Tommy Tuberville, David J. Taylor and David Taylor. The latest was on Sep 14, 2026.
Which institutions changed their GOOGL positions?
Recent 13F filers moving the stock include Pinestone Asset Management, Ninety One UK, Ifm Investors, Trust Co of Toledo Na and Trinity Street Asset Management.
Other internet content & information stocks
Data comes from public SEC Form 4 and 13F filings and STOCK Act disclosures. Dates are the trade or filing date reported. This page is for research only and is not investment advice.
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