BNP Paribas Raises Hasbro (HAS) Price Target to $127
Key Points
- BNP Paribas maintained an Outperform rating on Hasbro on October 21, 2026, while increasing its price target to $127 from $116.
- BNP Paribas's $127 price target implies 14.38% upside from Hasbro, Inc.'s ($HAS) current $111.03 share price.
- Hasbro shares recently traded around $111.03, sitting about 2.6% below their October 21 close of $114.00.
- The toy and game maker posts an EPS of $5.59 on trailing twelve-month revenue of roughly $4.97 billion, with its next earnings report slated for February 9, 2027.
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On October 21, 2026, BNP Paribas reiterated its Outperform rating on Hasbro, Inc. ticker HAS, lifting its price target from $116.00 to $127.00. The firm issued its updated research note as the toy and game maker continues to navigate shifting consumer demand across its global markets.
HAS
Hasbro, Inc.
BNP Paribas's Call on Hasbro
BNP Paribas kept a positive stance on the consumer cyclical company, bumping up its target by $11.00. This follows earlier analyst activity on the stock, including Citigroup maintaining a Buy rating and raising its target to $117.00 on October 13, 2026, and later lifting it to $137.00 on October 21, 2026. Wells Fargo also maintained an Equal-Weight rating while adjusting its target to $100.00 on October 21, 2026, up from $90.00 earlier in August. Overall, Wall Street maintains a strong buy consensus with a mean price target of $117.00 across 13 analyst opinions.
Other Institutional Activity in Hasbro
Viking Global Investors, L.P. trimmed its holdings in the company, reducing its position by 631,908 shares for a 16.9% decrease during the period ended June 30, 2026. The fund finished the quarter with 3,107,195 shares valued at approximately $359.3 million.
Hasbro, Inc. Stock Down 2.6%
Hasbro shares recently traded around $111.03 as of October 22, 2026, down about 2.6% since closing at $114.00 on the day of the analyst update. The stock sits about 19.3% above its 50-day moving average of $93.10 and roughly 21.5% above its 200-day moving average of $91.35.
$HAS price target
Hasbro, Inc. daily closes and this analyst's $127 target. Not advice.
Recent Earnings
Hasbro reported trailing twelve-month revenue of nearly $5.0 billion and earnings of $5.59 per share. The company operates with a net profit margin of 16.0% and a return on equity of 159.6%. Investors look toward the next earnings release scheduled for February 9, 2027.
Dividend
The company pays an annual dividend rate of $2.80 per share, giving it a dividend yield of about 2.84%. The payout ratio sits at 50.1% of earnings.
Insider Buying and Selling at Hasbro, Inc.
Company insiders executed several transactions prior to the analyst update. Director Elizabeth Hamren disposed of 2,964 shares on August 7, 2026, totaling $272,784. Officer John Hight sold 11,229 shares at $96.29 each for $1,081,254 on August 17, 2026, and followed up by selling another 11,593 shares at $94.63 each for $1,097,046 on August 19, 2026. Additionally, officer Holly Barbacovi sold 5,057 shares at $94.20 apiece for a total of $476,369 on August 31, 2026.
About Hasbro
Headquartered in Pawtucket, Rhode Island, Hasbro operates as a prominent toy and game company serving markets in the United States, Europe, Canada, and Asia. The firm manages a diverse portfolio of recognizable entertainment, digital gaming, and physical toy brands.
Bottom Line
BNP Paribas's higher price target reflects continued confidence in the company's business trajectory. Market participants will monitor upcoming earnings results in February 2027 to gauge whether operational performance aligns with these heightened Wall Street expectations.
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Source: BNP Paribas's rating change on $HAS (Oct 21, 2026). Written by software, not financial advice. How we make alerts