Citigroup Raises Hasbro (HAS) Price Target to $137

Citigroup reiterated its Buy rating on Hasbro, Inc. (NasdaqGS: HAS) on October 21, 2026, and raised its price target to $137 from $117. The update came via a research note issued on the same day the toy and game maker closed at $114.00. The new target sits comfortably above where the shares have recently changed hands.

HAS Hasbro, Inc.

$114 ▲ +40.53% year to date

1M 3M YTD

Daily close · Oct 21, 2026

Citigroup's Call on Hasbro, Inc.

In its October 21 note, Citigroup kept a positive stance on the consumer cyclical firm while bumping up its expectations by $20.00. The prior target sat at $117.00. This move follows a string of recent Wall Street updates on the company, including a note from Wells Fargo on the same day maintaining an Equal-Weight rating with a $100.00 target, up from $90.00. BNP Paribas also reiterated an Outperform rating on October 21, taking its target to $127.00 from $116.00.

Other Institutional Activity in Hasbro, Inc.

Viking Global Investors, L.P. trimmed its holdings in the company, cutting 631,908 shares during the period ended June 30, 2026. The fund ended the quarter with 3,107,195 shares worth about $359,269,421, representing a 16.9% decrease in its position.

Hasbro, Inc. Stock Down 2.6%

Hasbro recently traded around $111.03 as of October 22, 2026, down about 2.6% since the Citigroup rating update. The stock sits 19.3% above its 50-day moving average of $93.10 and 21.5% above its 200-day moving average of $91.35. Shares remain about 4.2% below their 52-week high of $115.94, while trading well above their 52-week low of $69.50.

Recent Earnings

Hasbro pulled in $4,973,199,872 in trailing-twelve-month revenue with earnings of $5.59 per share. The company posted a net profit margin of 16.0% and a return on equity of 159.6%, alongside year-over-year revenue growth of 16.2%. The firm's next earnings report is scheduled for release on February 9, 2027.

Dividend

Investors receive an annual dividend rate of $2.80 per share, which translates to a dividend yield of 2.84%. The payout ratio stands at 50.1% of earnings.

Insider Buying and Selling at Hasbro, Inc.

Company insiders completed several stock sales ahead of the autumn rating updates. Director Elizabeth Hamren sold 2,964 shares on August 7, 2026, totaling $272,784. Officer John Hight parted with 11,229 shares on August 17, 2026, at an average price of $96.29 for a total of $1,081,254, followed by another sale of 11,593 shares on August 19, 2026, at $94.63 worth $1,097,046. Additionally, officer Holly Barbacovi sold 5,057 shares on August 31, 2026, at $94.20 for a total value of $476,369.

Analysts Set New Price Targets

Wells Fargo maintained an Equal-Weight rating on August 20, 2026, with a target of $90.00 before raising it to $100.00 on October 21. Across Wall Street, Hasbro holds a consensus recommendation of strong buy from 13 analysts, with a mean price target of $117.00.

About Hasbro, Inc.

Hasbro operates from Pawtucket, Rhode Island, creating physical and digital toys and games across global markets. The company manages a vast portfolio of recognizable brands and entertainment properties, making its operational updates a key bellwether for the broader leisure and toy sector.

Bottom Line

Citigroup's higher price target gives the stock room to run from its recent price near $111.03, though it remains below the firm's new $137.00 goal. Investors will look toward the upcoming February earnings release for further signs of revenue and margin momentum.