BTIG Rates Booking (BKNG) Buy, $250 Price Target
Key Points
- On October 22, 2026, BTIG reiterated its Buy rating on Booking Holdings Inc. and kept its price target steady at $250.00.
- BTIG's $250 price target implies 57.85% upside from Booking Holdings Inc.'s ($BKNG) current $158.38 share price.
- The company trades around $158.38, sitting below its 50-day and 200-day moving averages as investors await upcoming earnings on November 3, 2026.
- Booking Holdings pays an annual dividend rate of $1.68 per share, which translates to a 1.06% dividend yield.
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On October 22, 2026, research firm BTIG maintained its positive outlook on Booking Holdings Inc. (BKNG), reiterating a Buy rating and keeping its price target unchanged at $250.00. The update came out in a research note from the firm, following a similar move by BTIG on the stock back on September 24, 2026.
BKNG
Booking Holdings Inc.
BTIG vs. the S&P 500
Hypothetical returns from BTIG's disclosed trades, not real profit or advice. How we model this.
BTIG's Call on Booking Holdings
In its update, BTIG kept its target at $250.00, matching its prior target of $250.00. The firm's stance signals continued confidence in the travel service provider's business model without shifting its price expectations.
Other Institutional Activity in Booking Holdings
Large financial institutions continue to adjust their positions in the travel stock. For instance, Dodge & Cox Inc. grew its holdings by 598,522 shares, ending with 25,536,950 shares worth about $4,044,542,265.0 after a 2.4% increase.
Booking Holdings Inc. Stock Down 3.4%
Booking Holdings shares recently traded around $158.38 as of October 22, 2026, nearly identical to its closing price of $158.38 on October 21, 2026. The stock sits below its 50-day moving average of $179.40 and its 200-day moving average of $179.02. It also trades below its 52-week high of $220.81 and above its 52-week low of $150.14.
$BKNG price target
Booking Holdings Inc. daily closes and this analyst's $250 target. Not advice.
Recent Earnings
For its trailing twelve months, Booking Holdings reported revenue of $28,241,000,448.0 and basic earnings per share of $9.02, alongside a net profit margin of 25.5% and a return on equity. Investors are looking ahead to the company's next earnings release scheduled for November 3, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
13 target cuts vs 1 raises.
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EPS & revenue
EPS beat estimates by 3.6%. Revenue missed estimates by 1.7%.
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Profit surprise
EBITDA beat by 20 percent. Operating income beat by 26 percent.
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Pre-earnings setup
Bar was high, analysts already very bullish.
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Analyst signal
1 target raise, 13 target cuts.
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Earnings quality
Operating margin up 0.7 points. Positive free cash flow.
Earnings Call Summary
Booking delivered 338 million room nights in the quarter, up 6 percent year over year, with revenue of 5 point 5 billion, up 16 percent. The Middle East conflict that began late February reduced growth by roughly 2 percentage points and caused elevated cancellations in March. Despite this, U.S. room nights accelerated to low teens growth for the fourth quarter in a row, and the company remains confident in long term travel demand recovery.
Guidance Company expects 2 to 4 percent room night growth next quarter due to Middle East conflict continuing through end of June. For full year 2026, they now guide gross bookings growth to high single digits to low double digits, with adjusted EPS up low to mid teens, both down from prior guidance at midpoint but high end remains intact.
Clearly negative report. The company missed important expectations and likely triggers downward revisions.
Dividend
Booking Holdings pays an annual dividend rate of $1.68 per share, which gives it a dividend yield of 1.06%. The payout is supported by a dividend payout ratio of 17.8%, meaning the firm uses a modest share of its earnings to return cash to shareholders.
Insider Buying and Selling at Booking Holdings Inc.
Company insiders have made several stock transactions in recent months. Officer Paulo Pisano and Director Robert J Mylod Jr completed multiple share sales between August and October 2026, including a planned sale of 1,500 shares by Pisano on October 15, 2026.
Analysts Set New Price Targets
Analyst coverage includes multiple updates leading up to the event. Truist Securities, Wells Fargo, and Cantor Fitzgerald all adjusted their targets in late September and early October, while the broader analyst community maintains a buy recommendation key backed by a mean price target of $232.97 across 35 opinions.
About Booking Holdings
Booking Holdings Inc. operates as a leading provider of online travel and restaurant reservation services. Through its various well-known subsidiaries, the company helps consumers and businesses book lodging, flights, and rental cars both in the United States and across international markets.
Bottom Line
Market participants will be tracking the company's upcoming financial results on November 3, 2026, to gauge how travel demand impacts its bottom line. BTIG's steady target reflects stable expectations as the report approaches.
Related Filing Alerts
Source: BTIG's rating change on $BKNG (Oct 22, 2026). Written by software, not financial advice. How we make alerts