Smith Chas P & Associates Pa Cpas 13F: Adds $1M to PG Stake

Smith Chas P & Associates Pa Cpas lifted its stake in The Procter & Gamble Company (NYSE:PG) during the quarter, according to a Form 13F filing with the Securities and Exchange Commission on October 22, 2026. The firm closed the period with a larger position as consumer goods demand remained steady.

PG The Procter & Gamble Company

$156.89 ▲ +13.11% year to date

1M 3M YTD

Daily close · Oct 21, 2026

What Changed in Smith Chas P & Associates Pa Cpas's Procter & Gamble Position

The investor added 6,290 shares to its holdings, marking a 2.3% increase from the prior period. That brought the firm's total ownership to 280,827 shares. The reported value of the stake reached $44,749,715 at the close of the filing date.

Other Institutional Activity in The Procter & Gamble Company

Foster Victor Wealth Advisors grew its holdings by 6,292 shares, ending with 90,979 shares worth about $14,346,495. Bell Bank reduced its stake by 20,955 shares, ending with 51,763 shares valued at about $7,520,129. PensionDanmark Pensionsforsikringsaktieselskab grew its holdings by 30,957 shares, ending with 489,542 shares worth about $71,120,662. Cantor Fitzgerald Investment Advisors L.P. cut 5,078 shares, closing out its position with 0 shares worth $0. Goldstein Advisors bought a new position of 1,751 shares valued at about $254,385.

The Procter & Gamble Company Stock Holds Steady

The stock recently traded around $157.71 on October 22, 2026, after closing at $165.87 on the filing date. Shares sit roughly 4.9% below that filing-day close and 5.7% below the 52-week high of $167.25. At the same time, the price remains above its 50-day moving average of $147.11 and its 200-day moving average of $148.10.

Recent Earnings

The household products maker reported trailing-twelve-month revenue of $87.03 billion and basic earnings of $6.62 per share. Profitability measures show a net margin of 18.4% and a return on equity of 30.3%.

Dividend

The company pays an annual dividend of $4.35 per share, giving investors a 2.76% yield based on recent trading levels. The payout ratio sits at 64.3%.

Insider Buying and Selling at The Procter & Gamble Company

Chief Financial Officer Andre Schulten sold 3,914 shares on October 5, 2026, at an average price of $145.34 for a total value of $568,861. Officer Susan Street Whaley sold 2,369 shares on the same date at $145.34 for $344,310. Officer Paul Gama sold 2,225 shares on October 5, 2026, at $145.34 for a total of $323,382.

Analysts Set New Price Targets

TD Cowen reiterated a hold rating with a $150.00 price target on September 30, 2026. Evercore ISI Group upgraded the stock to an outperform rating and raised its target from $161.00 to $166.00 on October 6, 2026. RBC Capital maintained an outperform rating with a $166.00 target on October 6, 2026, and reiterated that stance on October 20, 2026. Citigroup maintained a buy rating while lifting its target to $180.00 on October 14, 2026. Overall, analysts track the stock with a consensus buy rating and a mean target price of $162.13.

About The Procter & Gamble Company

Based in Cincinnati, Ohio, the company manufactures and distributes everyday household goods, personal care items, and hygiene products globally. Its well-known brands range from laundry detergents to diapers and grooming supplies, serving millions of households every day.

Bottom Line

The recent institutional filing shows steady interest from major wealth managers as the consumer products firm maintains solid margins. Investors will watch upcoming earnings reports and further SEC filings to track how large funds adjust their positions moving forward.