Canaccord Genuity Cuts FirstCash (FCFS) Price Target to $250
Key Points
- Canaccord Genuity maintained a Buy rating on FirstCash Holdings, Inc. on October 23, 2026, shifting its price target down from $265.00 to $250.00.
- Canaccord Genuity's $250 price target implies 35.30% upside from FirstCash Holdings, Inc.'s ($FCFS) current $184.78 share price.
- FirstCash Holdings, Inc. recently traded around $184.78, sitting below its 50-day moving average of $217.01.
- Four analysts currently follow the stock, posting a consensus recommendation key of strong_buy and a mean price target of $249.25.
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On October 23, 2026, Canaccord Genuity maintained its Buy rating on FirstCash Holdings, Inc. (NASDAQ: FCFS) while adjusting its price target. The firm lowered its target to $250.00 from $265.00.
FCFS
FirstCash Holdings, Inc.
Canaccord Genuity vs. the S&P 500
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Canaccord Genuity's Call on FirstCash Holdings
Canaccord Genuity kept a positive stance on the retail pawn store operator on October 23, 2026. The research note included a lowered price target of $250.00, down from $265.00 previously.
Other Institutional Activity in FirstCash Holdings
Earnest Partners LLC grew its holdings by 55,563 shares, ending with 2,106,406 shares worth about $363,881,636. Hood River Capital Management LLC added 87,992 shares, bringing its stake to 1,221,912 shares valued at approximately $211,085,298.
FirstCash Holdings, Inc. Stock Down 14.7%
FirstCash Holdings, Inc. shares closed at $172.75 on October 23, 2026. The stock recently traded around $184.78, which is up about 7.0% since that close. The recent price sits below its 50-day moving average of $217.01 and below its 200-day moving average of $205.92.
$FCFS price target
FirstCash Holdings, Inc. daily closes and this analyst's $250 target. Not advice.
Recent Earnings
FirstCash Holdings reported trailing-twelve-month revenue of $4,120,336,896 with earnings of $9.24 per share. The company posted a net profit margin of 9.4% and a return on equity of 17.4%.
Dividend
The company pays an annual dividend rate of $1.68 per share, which gives it a dividend yield of 0.77%. Its dividend payout ratio stands at 19.1%.
Insider Buying and Selling at FirstCash Holdings, Inc.
Four insider transactions took place ahead of the ratings update. On August 17, 2026, Chief Financial Officer R Douglas Orr disposed of 3,000 shares for a total value of $647,990. On the same day, Chief Executive Officer Thomas Brent Stuart sold 5,348 shares at an average price of $214.63, totaling $1,147,841. Shortly after, on August 18, 2026, Officer Howard Francis Hambleton parted with 2,000 shares at $212.98 each for $425,960. Later, on September 3, 2026, Director James Henry Graves unloaded 3,750 shares at $221.20 per share, amounting to $829,500.
Analysts Set New Price Targets
Wall Street firms have actively updated their views on the company. On October 1, 2026, Stephens & Co. reiterated an Overweight rating with a $250.00 price target. TD Cowen maintained a Buy rating on October 6, 2026, lifting its target from $240.00 to $242.00. Alongside Canaccord's latest update on October 23, 2026, TD Cowen maintained its Buy rating while reducing its target from $242.00 to $235.00. Overall, four analysts track the stock with a consensus recommendation key of strong_buy and a mean target price of $249.25.
About FirstCash Holdings
FirstCash Holdings, Inc. operates retail pawn stores across the United States, Mexico, other parts of Latin America, and the United Kingdom. The business manages multiple segments focused on pawn loans, retail merchandise sales, and payment solutions.
Bottom Line
Canaccord Genuity's updated price target reflects shifting expectations while keeping a favorable outlook on the company. Investors will monitor upcoming earnings reports and future analyst updates to gauge share price momentum.
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Source: Canaccord Genuity's rating change on $FCFS (Oct 23, 2026). Written by software, not financial advice. How we make alerts