Asana (ASAN) CEO Daniel Mark Rogers Sells $227K of Stock

Asana, Inc. Chief Executive Officer Daniel Mark Rogers sold 19,676 shares of the company on October 22, 2026, according to a Form 4 filing with the Securities and Exchange Commission.

ASAN Asana, Inc.

$12.02 ▼ -7.25% year to date

1M 3M YTD

Daily close · Oct 23, 2026

Inside Daniel Mark Rogers's Asana Trade

The CEO sold the shares at a price of $11.52 each, bringing the total value of the transaction to $226,596.69. This sale was carried out under a pre-arranged Rule 10b5-1 trading plan. Following the transaction, Rogers directly owned 1,437,022 shares of the software maker, which cuts his stake by about 1.35%. On the day of the trade, Asana shares closed at $11.50.

Other Institutional Activity in Asana, Inc.

Arrowstreet Capital, Limited Partnership grew its holdings by 149,432 shares, ending with 7,333,657 shares worth about $88,150,560. Shaw D.E. & Co., Inc. reduced its stake by 969,827 shares, finishing with 5,908,376 shares valued at roughly $71,018,682. Voya Investment Management LLC grew its holdings by 3,305 shares, ending with 4,724,532 shares worth about $56,788,876. AQR Capital Management, LLC grew its holdings by 1,970,699 shares, ending with 4,310,919 shares worth about $51,817,248. Two Sigma Investments, LP reduced its holdings by 68,259 shares, finishing with 3,396,684 shares valued at roughly $40,828,143.

Asana, Inc. Stock Up 8.6%

The stock recently traded around $12.02 as of October 23, 2026, which is up about 4.5% from its event-day close. The company has a market capitalization of roughly $2.63 billion and a forward P/E ratio of 25.29.

Recent Earnings

Asana reported trailing twelve-month revenue of $828.1 million alongside an EPS of -$0.69. The company posts a year-over-year revenue growth rate of 9.9%, with its next financial update scheduled for December 2, 2026.

Insider Buying and Selling at Asana, Inc.

Earlier insider trades at the firm include CEO Daniel Mark Rogers selling 451,112 shares on September 22, 2026, and General Counsel Katie Marie Colendich selling 15,910 shares on the same day. Chief Financial Officer Aziz Megji sold 38,668 shares on September 23, 2026. Later, on October 9, 2026, Daniel Mark Rogers sold another 18,021 shares at $10.04 each under a planned arrangement.

Analysts Set New Price Targets

DA Davidson maintains a Neutral rating with a $9.00 target as of September 4, 2026. Baird maintains a Neutral rating with a $10.00 target, while RBC Capital maintains a Sector Perform rating with a $9.50 target. UBS maintains a Neutral rating with a $10.00 target, and Citizens reiterates a Market Outperform rating with a $15.00 target. The consensus recommendation stands at hold across 13 analyst opinions.

About Asana, Inc.

Asana operates a work management software platform designed for individual contributors, project teams, and company executives. Based in San Francisco, the firm provides digital workspace tools to coordinate tasks and track project progress across organizations worldwide.

Bottom Line

Investors continue to monitor insider activity alongside institutional shifts as the company approaches its next earnings report on December 2, 2026.