Cantor Fitzgerald Raises ServiceNow (NOW) Price Target to $201

On October 26, 2026, Cantor Fitzgerald raised its price target on ServiceNow, Inc. (NOW) to $201 from $174, maintaining an Overweight rating. This update comes as the firm reflects on the company's strong performance.

ServiceNow, a provider of cloud-based solutions for digital workflows, continues to show strength in its sector. The stock closed at $158.96 on October 23, 2026, and was recently trading around the same price on October 26. This positions the stock about 17.6% below its 52-week high of $192.97, but it remains above both its 50-day and 200-day moving averages by 15.6% and 38.1%, respectively.

NOW ServiceNow, Inc.

$158.96 ▲ +7.81% year to date

1M 3M YTD

Daily close · Oct 23, 2026

Other Institutional Activity in ServiceNow

Several other funds have recently adjusted their positions in ServiceNow. HB Wealth Management increased its holdings by 678,336 shares, ending with 716,762 shares worth about $96.1 million. Royal Fund Management added 15,627 shares, bringing its total to 15,627 shares valued at about $2.1 million. Meanwhile, Howland Capital Management reduced its stake by 25,543 shares, leaving it with 190,067 shares worth about $25.5 million. Foster Victor Wealth Advisors trimmed its position by 10,227 shares, now holding 84,632 shares valued at approximately $12.3 million. SBI Securities decreased its holdings by 23,929 shares, resulting in a total of 25,702 shares worth about $3.4 million.

ServiceNow, Inc. Stock Up 1.2%

ServiceNow shares are currently trading around $158.96, which is about equal to its closing price on October 23. This price is significantly above the 52-week low of $81.24, reflecting a strong recovery in the stock. However, it is still about 17.6% below its 52-week high of $192.97, indicating that there might be room for growth as the company continues to perform well.

Recent Earnings

ServiceNow reported trailing twelve-month revenue of approximately $14.73 billion, with a net margin of 11.3%. The company has shown strong revenue growth of 24.0% year-over-year. Its next earnings report is scheduled for October 28, 2026, which could provide further insights into its performance.

Insider Buying and Selling at ServiceNow, Inc.

In recent months, several insiders sold shares of ServiceNow. Paul Edward Chamberlain, a Director, sold 1,500 shares at an average price of $125.60 on August 13, 2026, totaling about $188,400. He sold another 2,700 shares at $135.50 on August 27, bringing in roughly $365,851. Officer Jacqueline P. Canney sold 7,847 shares at $138.00 on August 28, valued at approximately $1,082,886. Additionally, Officer Paul G. Fipps sold 2,034 shares at $147.87 on August 31, totaling about $300,777. These transactions were not made under any planned trading arrangements.

Analysts Set New Price Targets

On October 26, 2026, Cantor Fitzgerald maintained its Overweight rating on ServiceNow, raising its price target to $201 from $174. Earlier in October, Piper Sandler maintained its Overweight rating with a target of $175, while StoneX set a target of $165, and Truist Securities set a target of $180. The consensus among analysts is a strong buy, with a mean price target of $156.54 based on 46 opinions.

About ServiceNow

ServiceNow, Inc. provides cloud-based solutions for digital workflows across various sectors, including IT service management and customer service management. The company's innovative approach helps organizations streamline their operations and improve efficiency. The recent increase in analyst price targets reflects confidence in its ongoing growth potential.

Bottom Line

Watch for ServiceNow's upcoming earnings report on October 28, 2026, as it may further influence analyst sentiments and stock performance. The recent analyst upgrades suggest a positive outlook for the company's future growth.