Citizens Cuts Alphabet (GOOGL) Price Target to $450

Citizens maintained its Market Outperform rating on Alphabet Inc. (GOOGL) on October 22, 2026, while adjusting its price target downward. The update was issued in a research note from the firm. Analysts at Citizens lowered their target on the tech giant to $450 from its prior level of $515.

GOOGL Alphabet Inc.

$334.76 ▲ +6.43% year to date

1M 3M YTD

Daily close · Oct 21, 2026

Citizens's Call on Alphabet Inc.

In its October 22, 2026 note, Citizens kept its Market Outperform stance on Alphabet Inc. (GOOGL) but pulled back its expectations by cutting the price target from $515 down to $450. A rating of this type reflects the firm's forward-looking view that the stock will outperform the broader market.

Other Institutional Activity in Alphabet Inc.

Institutional investors continue to adjust their holdings in Alphabet Inc. (GOOGL) alongside analyst updates. Crescent Grove Advisors grew its holdings by 1,762 shares, ending with 7,678 shares worth about $2,641,871.0. Quilter boosted its stake by 34,907 shares, bringing its total holding to 1,191,714 shares valued at about $410,044,953.0. Livforsakringsbolaget Skandia, Omsesidigt trimmed its position by 14,920 shares, leaving it with 491,328 shares worth about $169,056,138.0. Accurate Wealth Management added 7,015 shares to finish with 45,978 shares valued at roughly $16,264,406.0. PensionDanmark Pensionsforsikringsaktieselskab grew its stake by 15,421 shares, ending with 1,080,942 shares worth about $371,930,523.0.

Alphabet Inc. Stock Down 3.9%

Alphabet Inc. (GOOGL) shares recently traded around $326.90 as of October 22, 2026, sitting close to the session close price of $326.95. The stock trades below its 50-day moving average of $343.85 and its 200-day moving average of $341.27. Shares have moved between a 52-week low of $249.29 and a 52-week high of $408.61.

Recent Earnings

Alphabet Inc. reported trailing-twelve-month revenue of $445,865,984,000.0 and basic earnings per share of $19.93. The company holds a net margin of 54.8% and a return on equity of 48.7%. The next earnings report is scheduled for October 28, 2026.

Dividend

Alphabet Inc. pays an annual dividend rate of $0.88 per share, which translates to a dividend yield of 0.26%. The company maintains a dividend payout ratio of 4.3%.

Insider Buying and Selling at Alphabet Inc.

Company insiders have completed several transactions over recent quarters. Director Kavitark Ram Shriram sold 33,566 shares on July 18, 2025, at an average price of $185.76 for a total value of $6,235,220.0, and later sold 26,000 shares on August 15, 2025, at an average price of $205.00 for a total value of $5,330,000.0. Director John L Hennessy sold 600 shares on January 13, 2026, valued at $202,514.0, and another 600 shares on February 13, 2026, valued at $184,037.0.

Analysts Set New Price Targets

Wall Street firms have actively updated views on Alphabet Inc. (GOOGL). UBS maintained a Neutral rating with a $380 target, up from $379, on October 14, 2026. JP Morgan kept an Overweight rating and raised its target to $425 from $420 on October 15, 2026. Keybanc maintained an Overweight rating on October 19, 2026, while lowering its target from $435 to $410. BMO Capital kept an Outperform rating and lifted its target to $480 from $465 on October 20, 2026. Across 54 analyst opinions, the stock carries a consensus recommendation of strong buy with a mean price target of $430.33.

About Alphabet Inc.

Alphabet Inc. operates internet and technology platforms across the globe through segments that include Google Services, Google Cloud, and Other Bets. The Google Services business delivers digital tools such as search engines, mobile operating systems, mapping software, productivity applications, and video streaming platforms. The company employs 198,933 people and maintains its headquarters in Mountain View, California.

Bottom Line

Citizens lowered its target on Alphabet Inc. (GOOGL) to $450 while keeping its Market Outperform rating intact. Investors will look toward the upcoming earnings release on October 28, 2026, for further updates on financial performance and segment growth.