DA Davidson Raises AppFolio (APPF) Price Target to $250

By TradeTexts Research Desk Oct 23, 2026, 8:16 PM EDT

Key Points

DA Davidson maintained a Buy rating on AppFolio, Inc. on October 23, 2026, while bumping its price target up to $250.00 from $240.00.
DA Davidson's $250 price target implies 18.91% upside from AppFolio, Inc.'s ($APPF) current $210.24 share price.
AppFolio recently reported trailing-twelve-month revenue of $1.04 billion and earnings of $4.39 per share, backed by a 19.3% year-over-year revenue increase.
Wall Street maintains a general buy consensus on the stock, with an average price target sitting around $243.41.

Get AppFolio text alerts

We text you when insiders, Congress, analysts or big funds move on $APPF.

By entering your mobile number and tapping the sign-up button, you provide express written consent to receive recurring automated text messages from TradeTexts at that number, including stock alerts about SEC filings, insider and congress trades, analyst ratings, hedge fund moves, and earnings results. Consent is not a condition of any purchase. Message frequency varies. Messages are not investment advice. Message and data rates may apply. Reply HELP for help and STOP to opt out at any time. See our Terms and Privacy Policy.

Not investment advice. TradeTexts is not a registered investment adviser, and this automated AppFolio, Inc. alert may contain errors. Disclosures

DA Davidson adjusted its outlook on AppFolio, Inc. [APPF] on October 23, 2026, keeping a Buy rating while lifting its price target. The firm moved its target to $250.00 from $240.00 following recent market updates.

APPF AppFolio, Inc.

$208.68 -9.42% year to date

Daily close · Oct 23, 2026

Analyst rating track record

DA Davidson vs. the S&P 500

YTD return -2.05% hypothetical

All-time return -2.05% S&P 500 +1.85%

vs. S&P 500 -3.90% behind the index

Hypothetical returns from DA Davidson's disclosed trades, not real profit or advice. How we model this.

DA Davidson's Call on AppFolio

In its research note on October 23, 2026, DA Davidson maintained a Buy rating on AppFolio and raised its price target to $250.00 from $240.00. The adjustment follows a wave of recent commentary from major financial firms covering the real estate software provider. Earlier, on October 7, 2026, UBS downgraded the stock to Neutral with a target of $220.00 after previously holding a $200.00 target. Keefe, Bruyette & Woods maintained an Outperform rating on October 21, 2026, lifting its target to $255.00 from $233.00. On the same day as DA Davidson's update, UBS raised its neutral target to $240.00 from $220.00, while Guggenheim maintained a Buy rating and increased its target to $239.00 from $232.00. Across Wall Street, the stock carries a buy recommendation key and an average analyst price target of $243.41 based on 8 analyst opinions.

Other Institutional Activity in AppFolio

Principal Financial Group, Inc. grew its holdings by 99,239 shares, ending with 1,605,135 shares worth about $338,073,525. Ashe Capital Management, LP held steady with 1,047,915 shares valued at approximately $220,711,852. William Blair Investment Management, LLC added 78,602 shares for a 12.2% increase, closing the period with 721,826 shares worth about $152,030,988. LONDON CO OF VIRGINIA doubled its stake by adding 351,576 shares, bringing its total to 703,151 shares valued at roughly $148,097,660. Nellore Capital Management LLC grew its position by 2.9% with 18,580 more shares, finishing with 654,865 shares worth about $137,927,663.

AppFolio, Inc. Stock Down 3.2%

AppFolio recently traded around $210.24 as of October 24, 2026. The stock sits below its 50-day moving average of $211.96 but remains above its 200-day moving average of $183.85. Shares trade down 20.7% from their 52-week high of $265.02 and up 47.5% from their 52-week low of $142.56.

12-month forecast

$APPF price target

AppFolio, Inc. daily closes and this analyst's $250 target. Not advice.

Recent Earnings

AppFolio generated trailing-twelve-month revenue of $1,040,883,008 alongside earnings of $4.39 per share. The company posted a year-over-year revenue growth rate of 19.3%, a net profit margin of 15.1%, and a return on equity of 32.1%.

Earnings drift grade

Outlook vs expectations on the last report — not price action.

D+ 49/100

Reported Apr 23, 2026

Forward outlook
1 target raises vs 1 cuts.
EPS & revenue
EPS beat estimates by 7.0%. Revenue met estimates.
Profit surprise
EBITDA missed by 22 percent. Operating income missed by 26 percent.
Pre-earnings setup
Bar was high, analysts already very bullish.
Analyst signal
1 target raise, 1 target cut.
Earnings quality
Operating margin up 3.8 points. Negative free cash flow.

Earnings Call Summary

First quarter revenue hit $262 million, up 20 percent year over year, driven by strong adoption of AI features and tier upgrades. The company managed 9.5 million units, a gain of 700,000 from last year, and added 1,415 new customers. Management highlighted that AI actions grew 7 times year over year and Performer adoption nearly quintupled quarter over quarter, reflecting strong customer traction on its Real Estate Performance Management strategy.

Guidance AppFolio raised its full-year revenue guidance to $1.11 to $1.125 billion, expecting 17.5 percent growth. The company also raised non-GAAP operating margin guidance to 26 to 28 percent, up from 24.7 percent in 2025. Management expects continued strength from new customers, premium tier upgrades, and increased adoption of AI-powered products like RealmX Performers and Resident Onboarding Lift.

Negative report. Results or guidance disappointed and expectations are likely to move lower.

Insider Buying and Selling at AppFolio, Inc.

Chief Financial Officer Timothy Mathias Eaton sold 373 shares on August 19, 2026, at an average price of $202.61 for a total value of $75,574. Beneficial owner Maurice J Duca executed three separate sales: 8,056 shares valued at $1,639,607 on August 19, 2026; 7,001 shares valued at $1,494,854 on August 19, 2026; and 9,856 shares valued at $2,157,207 on August 21, 2026.

About AppFolio

AppFolio, Inc. builds cloud-based software tailored for the real estate sector. Its platform handles accounting, leasing, reporting, and property maintenance tasks to help property managers run their daily operations smoothly.

Bottom Line

DA Davidson's upward revision highlights steady analyst backing as the firm looks toward upcoming financial results. Investors will watch for the company's next earnings report to gauge whether growth metrics continue to support these higher price targets.