RBC Capital Raises The Procter & Gamble (PG) Price Target to $169

RBC Capital maintained its Outperform rating on The Procter & Gamble Company (NYSE:PG) on October 23, 2026, while lifting its price target from $166.00 to $169.00.

PG The Procter & Gamble Company

$165.60 ▲ +19.39% year to date

1M 3M YTD

Daily close · Oct 22, 2026

RBC Capital's Call on The Procter & Gamble Company

In its research note released on October 23, 2026, the firm kept an Outperform rating on the consumer goods giant and pushed its target higher to $169.00 from $166.00. The adjustment follows an earlier note from October 20 where the firm held the target steady at $166.00. Other Wall Street firms also updated their views on the stock on October 23, with Wells Fargo maintaining an Overweight rating and raising its target to $180.00 from $164.00, TD Cowen keeping a Hold rating while lifting its target to $166.00 from $150.00, and Morgan Stanley maintaining an Overweight rating with a new target of $185.00 compared to $166.00 previously. The stock carries a consensus buy recommendation with a mean target price of $168.87 across 23 analyst opinions.

Other Institutional Activity in The Procter & Gamble Company

Other large investors adjusted their holdings in the company recently. Howland Capital Management reduced its stake by 12,074 shares, ending with 113,473 shares valued at about $16,485,358. Tectonic Advisors grew its holdings by 6,661 shares, ending with 78,030 shares worth roughly $11,336,074. Midwest Trust grew its holdings by 51,131 shares, ending with 529,870 shares worth about $76,979,514.

The Procter & Gamble Company Stock Up 2.7%

The shares recently traded around $166.19 on October 23, 2026, up about 0.4% from the previous day's close of $165.59 on October 22. The stock trades well above its 50-day moving average of $148.03 and sits just below its 52-week high of $167.25.

Recent Earnings

The company generated $87.92 billion in trailing-twelve-month revenue with earnings of $6.64 per share. Its net profit margin stands at 18.2% alongside a return on equity of 29.6%. The next earnings report is scheduled for January 21, 2027.

Dividend

The Procter & Gamble Company provides an annual dividend rate of $4.35 per share, translating to a dividend yield of 2.63%. The payout is supported by a dividend payout ratio of 64.3%.

Insider Buying and Selling at The Procter & Gamble Company

Company insiders executed sales transactions on October 5, 2026. Officer Paul Gama sold 2,225 shares at an average price of $145.34 for a total value of $323,382. Officer Susan Street Whaley sold 2,369 shares at $145.34 per share valued at $344,310. Chief Financial Officer Andre Schulten sold 3,914 shares at $145.34 per share totaling $568,861.

About The Procter & Gamble Company

The Procter & Gamble Company manufactures and sells branded consumer packaged goods across the globe. It organizes its operations into five main segments covering beauty, grooming, health care, fabric and home care, and baby, feminine and family care products.

Bottom Line

Investors will watch for the company's next earnings report on January 21, 2027, to gauge ongoing revenue and margin trends. The recent target boost from RBC Capital highlights confidence as shares trade near yearly highs.