DA Davidson Raises Meta Platforms (META) Price Target to $800

DA Davidson reaffirmed its Buy rating on Meta Platforms, Inc. on October 22, 2026, while pushing its price target higher from $700.00 to $800.00. Shares of Meta closed at $648.85 on October 22, 2026. The firm's optimistic stance arrives as Wall Street reviews the technology giant's growth drivers across its core family of apps and virtual reality hardware.

META Meta Platforms, Inc.

$694.25 ▲ +7.02% year to date

1M 3M YTD

Daily close · Oct 20, 2026

DA Davidson's Call on Meta Platforms

In its research note on October 22, 2026, DA Davidson decided to maintain its Buy recommendation for Meta Platforms while adjusting the price target up to $800.00 from its previous level of $700.00. Analyst updates on the company highlight strong expectations for digital ad revenue and artificial intelligence integration across its social media platforms.

Meta Platforms, Inc. Stock Down 6.5%

Meta Platforms recently traded around $648.91 as of October 22, 2026, which is about equal to its close of $648.85 on the same day. The stock sits below its 50-day moving average of $661.46 by 1.9%, but remains above its 200-day moving average of $632.62 by 2.6%. Over the past year, the company has traded between a low of $520.26 and a high of $779.82. The company commands a market capitalization of roughly $1.78 trillion with a price-to-earnings ratio of 23.80.

Recent Earnings

Meta Platforms generated trailing-twelve-month revenue of $228.25 billion alongside earnings of $29.31 per share. The company reported a year-over-year revenue growth rate of 28.0% and a net profit margin of 29.8%, showing solid profitability across its operations.

Dividend

Meta Platforms pays an annual dividend rate of $2.10 per share, which translates to a dividend yield of 0.3%. The company maintains a conservative dividend payout ratio of 7.9% of its earnings.

Insider Buying and Selling at Meta Platforms, Inc.

Chief Operating Officer Javier Olivan completed a series of stock sales leading up to the analyst updates. On September 28, 2026, Olivan sold 1,575 shares valued at $1.18 million. He later sold another 1,575 shares on October 5, 2026, at an average price of $728.08 for a total value of $1.15 million. Additional sales occurred on October 12, 2026, when he disposed of 1,575 shares at $728.10 worth $1.15 million, and on October 19, 2026, when he sold 1,575 shares at $707.20 worth $1.11 million.

Analysts Set New Price Targets

Wall Street firms updated their outlooks on October 22, 2026. UBS maintained a Buy rating while lifting its target from $884.00 to $892.00. Citigroup kept a Buy rating and raised its target from $895.00 to $905.00. BMO Capital maintained a Market Perform rating while moving its target from $580.00 to $685.00. Evercore ISI Group kept an Outperform rating and bumped its target from $860.00 to $870.00. Across the broader analyst community, the stock holds a consensus recommendation of strong buy with a mean price target of $817.87 based on 58 analyst opinions.

About Meta Platforms

Headquartered in Menlo Park, California, Meta Platforms builds applications and technologies that let people connect through mobile devices, personal computers, virtual reality headsets, and wearable glasses. The business operates through two main segments, covering its family of social apps and its Reality Labs division focused on virtual reality and augmented reality hardware and software.

Bottom Line

DA Davidson's upward revision reflects continued confidence in Meta's business trajectory as the company scales its digital platforms. Investors will monitor upcoming earnings reports and further insider filing updates to gauge ongoing momentum.