UBS Raises Meta Platforms (META) Price Target to $892

UBS reaffirmed its Buy rating on Meta Platforms, Inc. on October 22, 2026, while nudging its price target up from $884.00 to $892.00. The research note from UBS reflects continued confidence in the tech giant's growth path even as shares trade below broader Wall Street targets. Other major brokerages also adjusted their outlooks on the same day, keeping momentum active across the technology sector.

META Meta Platforms, Inc.

$694.25 ▲ +7.02% year to date

1M 3M YTD

Daily close · Oct 20, 2026

UBS's Call on Meta Platforms, Inc.

On October 22, 2026, UBS maintained its positive stance on Meta Platforms, Inc. by keeping a Buy rating and lifting its target by $8.00 to $892.00. The updated target sits comfortably above the previous $884.00 mark, signaling a slight upward revision in the firm's valuation model for the parent company of Facebook and Instagram.

Meta Platforms, Inc. Stock Down 6.5%

Meta shares recently traded around $648.91 as of October 22, 2026, virtually even with its closing price of $648.85 on the day of the UBS update. The stock rests about 1.9% below its 50-day moving average of $661.46, yet holds roughly 2.6% above its 200-day moving average of $632.62. Shares sit down 16.8% from their 52-week high of $779.82 while trading 24.7% above their 52-week low of $520.26.

Recent Earnings

Meta reported trailing twelve-month revenue of $228.25 billion alongside earnings of $29.31 per share. The firm posted a net profit margin of 29.8% and a return on equity of 29.8%.

Dividend

Meta pays an annual dividend rate of $2.10 per share, giving it a dividend yield of 0.3%. The payout ratio sits at 7.9%.

Insider Buying and Selling at Meta Platforms, Inc.

Chief Operating Officer Javier Olivan executed four stock sales ahead of the analyst update. On September 28, 2026, Olivan sold 1,575 shares valued at $1.18 million. He followed this with a sale of 1,575 shares on October 5, 2026, at an average price of $728.08 for a total of $1.15 million. Another transaction on October 12, 2026, saw Olivan unload 1,575 shares at $728.10, yielding $1.15 million. Most recently, on October 19, 2026, he disposed of 1,575 shares at $707.20, totaling $1.11 million.

Analysts Set New Price Targets

Wall Street firms updated their outlooks on October 22, 2026, matching the activity from UBS. Citigroup maintained a Buy rating with a target moving from $895.00 to $905.00. DA Davidson kept its Buy rating while lifting its target from $700.00 to $800.00. BMO Capital maintained a Market Perform rating and raised its target from $580.00 to $685.00. Evercore ISI Group kept an Outperform rating and pushed its target from $860.00 to $870.00. Analysts hold a Strong Buy consensus with a mean price target of $817.87 across 58 opinions.

About Meta Platforms, Inc.

Headquartered in Menlo Park, California, Meta Platforms builds digital applications that help people connect globally. The company operates through its Family of Apps and Reality Labs divisions, spanning mobile software, virtual reality gear, and artificial intelligence initiatives.

Bottom Line

UBS's higher target highlights steady optimism from major financial institutions even as the equity trades below consensus expectations. Investors will keep an eye on upcoming earnings reports and future insider filing disclosures to gauge management's alignment with these evolving Wall Street targets.