Evercore ISI Group Rates ROKU buy, $185 Price Target

Evercore ISI has reiterated its buy rating on Roku, Inc., setting a price target of $185, a 34.34% upside from the current price.

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Evercore ISI Group rated Roku, Inc. ($ROKU) "buy" with a $185 price target on June 12, 2026.

Since the rating, $ROKU is down 5.9% after 1 week, down 0.9% after 1 month and up 7.6% to date (from the $143.66 close on Jun 12, 2026).

ROKU Roku, Inc.
$154.54 +42.14% year to date
Daily close · Oct 16, 2026

Key Points

  • Evercore ISI reiterated its buy rating on Roku, Inc. with a price target of $185 on June 12, 2026, while the stock is currently at $137.72.
  • Evercore ISI Group's $185 price target implies 34.34% upside from Roku, Inc.'s ($ROKU) current $137.72 share price.
  • The stock closed at $152.57 prior to this announcement, indicating a notable drop from its recent trading levels.
  • Roku has a market cap of approximately $22.97 billion and is scheduled to report earnings on November 5, 2026.

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Evercore ISI Maintains Buy Rating

Evercore ISI has reiterated its buy rating on Roku, Inc. (NasdaqGS: ROKU) with a price target of $185. This announcement was made on June 12, 2026, when Roku's stock was trading at $137.72. The prior close was $152.57, showing a significant decline in the stock price leading up to the rating.

How This Call Compares to Other Analysts

This reiteration from Evercore ISI comes as several other firms have recently adjusted their ratings on Roku. On September 24, 2026, Wedbush maintained a neutral rating with a price target of $155. Earlier, on August 14, 2026, Wells Fargo downgraded Roku to an equal-weight rating, lowering its target to $165 from $167. Meanwhile, Rosenblatt kept its buy rating unchanged with a target of $160 on August 10, 2026, and UBS maintained its neutral stance with a target raised to $172 from $126. These ratings reflect a mix of confidence and caution on Wall Street regarding Roku's future performance.

Stock Performance Context

Roku's stock is currently trading well below its 52-week high of $159.89, which suggests it might be at a lower price point compared to its recent performance. The shares are also significantly above their 52-week low of $78.53, indicating some level of recovery over the past year. Investors may view the stock's current price in relation to these highs and lows as they consider their strategies.

12-month forecast

$ROKU price target

Roku, Inc. daily closes and this analyst's $185 target. Not advice.

Recent Earnings

Roku reported revenue of approximately $5.21 billion, reflecting a revenue growth of 21.9%. The company's earnings per share (EPS) stands at $2.35, with a net margin of 6.82% and a return on equity (ROE) of 13.12%. The company's next earnings report is set for November 5, 2026, which could provide further insights into its financial health and performance.

What Roku, Inc. Does

Roku, Inc. operates a TV streaming platform that allows users to access a wide variety of content, including shows, movies, and sports. The company also sells streaming devices and smart home products. The recent reiteration of the buy rating by Evercore ISI highlights ongoing confidence in Roku's growth potential in the competitive entertainment sector.

What’s Next for Roku

Looking ahead, investors will want to keep an eye on Roku's upcoming earnings report scheduled for November 5, 2026. This 13F filing reflects Evercore ISI's position as of the reporting period and may not represent their current stance on Roku. As the market continues to react to analyst ratings and earnings results, further developments will be crucial for assessing Roku's stock trajectory.

Source: Evercore ISI Group's rating change on $ROKU (Jun 12, 2026). Written by software, not financial advice. How we make alerts

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