Roku ($ROKU) Insider Trading & Smart Money Activity
Roku, Inc. ($ROKU) has 20 insider trades, 4 13F position changes and 8 analyst ratings on file. In the last 12 months on the open market, no insider bought and 5 insiders sold ($5.98M), net -$5.98M.
- Insider buyers (12 mo)
- 0
- Insider sellers (12 mo)
- 5
- Net insider $ (12 mo)
- -$5.98M
- Congress trades (12 mo)
- 0
- 13F moves on file
- 4
- Analyst ratings on file
- 8
ROKU insider buying and selling by quarter
| Quarter | Insider buys | Insider sales | Congress buys / sales | 13F added / cut |
|---|---|---|---|---|
| Q1 2026 | 0 | 0 | 0 / 0 | 0 / 0 |
| Q2 2026 | 0 | 2 · $2.48M | 0 / 0 | 1 / 1 |
| Q3 2026 | 0 | 0 | 0 / 0 | 0 / 0 |
| Q4 2026 | 0 | 3 · $3.50M | 0 / 0 | 0 / 2 |
Insider buys and sales count open-market trades only (Form 4 codes P and S). Grants, option exercises and tax withholding are left out.
All ROKU insider, congress, 13F and analyst activity
| Date | Source | Who | Action | Shares | Value / amount | ΔOwn | 1W | 1M | 6M | Filing | Story |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 13F | Goldstein Advisors | Sold out | -2.21K sh | — | |||||||
| 13F | Burney Co/ | Reduced | -44.60K sh | $4.92M | — | ||||||
| Insider | Collier CharlesPresident, Roku Media | Sell (Open-market sale) 10b5-1 | 20.54K sh | $3.11M | -0.4% | — | |||||
| Insider | Hunt Neil DDirector | Sell (Open-market sale) 10b5-1 | 2K sh | $302.19K | +1.7% | — | |||||
| Insider | Banks Matthew C.VP, CAO | Sell (Open-market sale) 10b5-1 | 554 sh | $84.32K | +1.7% | — | |||||
| Analyst | Rosenblatt | Reiterates to buy | PT $160 | -2.1% | +4.3% | Read | |||||
| Analyst | Piper Sandler | Lowers to hold | PT $160 | -2.1% | +4.3% | Read | |||||
| Analyst | Loop Capital | Lowers to hold | PT $155 | -2.1% | +4.3% | Read | |||||
| Analyst | JP Morgan | Lowers to hold | PT $160 | -2.1% | +4.3% | Read | |||||
| Analyst | Evercore ISI Group | Lowers to hold | PT $160 | -2.1% | +4.3% | Read | |||||
| Analyst | Needham | Reiterates to buy | PT $170 | -4.0% | +1.7% | Read | |||||
| Insider | Dan JeddaCFO & COO | Sell (Open-market sale) 10b5-1 | 7K sh | $1.01M | -4.0% | +1.7% | Read | ||||
| Analyst | Citizens | Reiterates to buy | PT $175 | -4.0% | +1.7% | Read | |||||
| Insider | Anthony WoodCEO and Chairman BOD | Sell (Conversion) | 25K sh | -5.9% | -0.9% | Read | |||||
| Insider | Anthony WoodCEO and Chairman BOD | Buy (Conversion) | 25K sh | -5.9% | -0.9% | Read | |||||
| Insider | Mustafa OzgenPres, Devices, Prod, and Tech | Sell (Open-market sale) 10b5-1 | 10.19K sh | $1.47M | -5.9% | -0.9% | Read | ||||
| Analyst | Evercore ISI Group | Reiterates to buy | PT $185 | -5.9% | -0.9% | Read | |||||
| Insider | Ray Rothrock | Sell (Option exercise) | 1.85K sh | +15.4% | +19.0% | Read | |||||
| Insider | Ray Rothrock | Buy (Option exercise) | 1.85K sh | +15.4% | +19.0% | Read | |||||
| Insider | Gina Luna | Sell (Option exercise) | 1.85K sh | +15.4% | +19.0% | Read | |||||
| Insider | Gina Luna | Buy (Grant or award) | 1.03K sh | +15.4% | +19.0% | Read | |||||
| Insider | Neil Hunt | Sell (Option exercise) | 1.85K sh | +15.4% | +19.0% | Read | |||||
| Insider | Neil Hunt | Buy (Grant or award) | 1.03K sh | +15.4% | +19.0% | Read | |||||
| Insider | Hodrick Laurie Simon | Buy (Grant or award) | 1.75K sh | +15.4% | +19.0% | Read | |||||
| Insider | Jeff Hastings | Sell (Option exercise) | 1.85K sh | +15.4% | +19.0% | Read | |||||
| Insider | Jeff Hastings | Buy (Option exercise) | 1.85K sh | +15.4% | +19.0% | Read | |||||
| Insider | Mai Fyfield | Sell (Option exercise) | 1.85K sh | +15.4% | +19.0% | Read | |||||
| Insider | Mai Fyfield | Buy (Option exercise) | 1.85K sh | +15.4% | +19.0% | Read | |||||
| Insider | Jeffrey Blackburn | Sell (Option exercise) | 1.85K sh | +15.4% | +19.0% | Read | |||||
| Insider | Jeffrey Blackburn | Buy (Option exercise) | 1.85K sh | +15.4% | +19.0% | Read | |||||
| 13F | Fred Alger Management | Added | +169.68K sh | $220M | +1.2% | +13.6% | — | ||||
| 13F | ARK Investment Management | Reduced | -2.06M sh | $528.23M | -5.5% | -6.3% | — |
1W / 1M / 6M = how ROKU moved from the trade or filing date.
Insider trading in ROKU: who is buying and selling
| Insider | Role | Trades | Open-market net | Shares held | Last trade |
|---|---|---|---|---|---|
| Collier Charles | President, Roku Media | 1 | -$3.11M | Oct 5, 2026 | |
| Hunt Neil D | Director | 1 | -$302.19K | Oct 1, 2026 | |
| Banks Matthew C. | VP, CAO | 1 | -$84.32K | Oct 1, 2026 | |
| Dan Jedda | CFO & COO | 1 | -$1.01M | Jun 15, 2026 | |
| Anthony Wood | CEO and Chairman BOD | 2 | — | Jun 12, 2026 | |
| Mustafa Ozgen | Pres, Devices, Prod, and Tech | 1 | -$1.47M | Jun 12, 2026 | |
| Ray Rothrock | 2 | — | Jun 11, 2026 | ||
| Gina Luna | 2 | — | Jun 11, 2026 | ||
| Neil Hunt | 2 | — | Jun 11, 2026 | ||
| Jeff Hastings | 2 | — | Jun 11, 2026 | ||
| Mai Fyfield | 2 | — | Jun 11, 2026 | ||
| Jeffrey Blackburn | 2 | — | Jun 11, 2026 | ||
| Hodrick Laurie Simon | 1 | — | Jun 11, 2026 |
Institutions moving ROKU (13F)
Analyst ratings on ROKU
| Date | Firm | Action | Rating | Price target | 1W | 1M | 6M | Story |
|---|---|---|---|---|---|---|---|---|
| Rosenblatt | Reiterates | buy | $160 | -2.1% | +4.3% | Read | ||
| Piper Sandler | Lowers | hold | $160 | -2.1% | +4.3% | Read | ||
| Loop Capital | Lowers | hold | $155 | -2.1% | +4.3% | Read | ||
| JP Morgan | Lowers | hold | $160 | -2.1% | +4.3% | Read | ||
| Evercore ISI Group | Lowers | hold | $160 | -2.1% | +4.3% | Read | ||
| Needham | Reiterates | buy | $170 | -4.0% | +1.7% | Read | ||
| Citizens | Reiterates | buy | $175 | -4.0% | +1.7% | Read | ||
| Evercore ISI Group | Reiterates | buy | $185 | -5.9% | -0.9% | Read |
Frequently asked questions
Are ROKU insiders buying or selling?
Over the last 12 months 0 insiders made 0 open-market purchases worth $0 and 5 insiders made 5 open-market sales worth $5.98M, a net -$5.98M.
What is the latest insider trade in ROKU?
Collier Charles, President, Roku Media filed a sell (open-market sale) of 20.54K sh worth $3.11M on Oct 5, 2026.
Which institutions changed their ROKU positions?
Recent 13F filers moving the stock include Goldstein Advisors, Burney Co/, Fred Alger Management and ARK Investment Management.
Other entertainment stocks
Data comes from public SEC Form 4 and 13F filings and STOCK Act disclosures. Dates are the trade or filing date reported. This page is for research only and is not investment advice.
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