AlphaStar Capital Management 13F: Adds $605K to GOOG Stake

AlphaStar Capital Management increased its holdings in Alphabet Inc. (NASDAQ:GOOG) during the recent quarter, according to a Form 13F filed with the SEC on October 16, 2026. The fund purchased an additional 1,775 shares of the tech company, lifting its total stake by 11.66% to 16,998 shares. The position was valued at approximately $5,791,932 at the time of the report.

GOOG Alphabet Inc.

$336.91 ▲ +7.06% year to date

1M 3M YTD

Daily close · Oct 16, 2026

What Changed in AlphaStar Capital Management's Alphabet Position

AlphaStar grew its investment in Alphabet by adding 1,775 shares to bring its total count to 16,998 shares. The filing lists the value of this holding at roughly $5.8 million. The fund previously held 15,223 shares.

Other Institutional Activity in Alphabet

Other institutional players have also adjusted their positions in the search giant. Cache Advisors grew its holdings by 76,187 shares, ending with 185,417 shares worth about $63,178,990.

Alphabet Inc. Stock Up 1.0%

Alphabet shares closed at $336.91 on the filing date of October 16, 2026, and recently traded at $340.18 as of October 20, 2026. That puts the recent price up about 1.0% since the filing. The stock sits below its 50-day moving average of $342.14, but above its 200-day moving average of $338.86.

Recent Earnings

Alphabet generated trailing-twelve-month revenue of $445.87 billion and earnings of $19.93 per share. The company posted a net profit margin of 54.8% and a return on equity of 48.7%. The next earnings report is scheduled for October 28, 2026.

Dividend

Alphabet pays an annual dividend yielding 0.26%, with a modest payout ratio of 4.3% of earnings.

Insider Buying and Selling at Alphabet Inc.

Insiders completed several transactions leading up to the filing. Officer Marsida Saraci sold 449 shares on July 29, 2026, at $333.20 for $149,607. Director Frances H Ph.D. Arnold sold 82 shares on July 30, 2026, at $333.39 for $27,338, and another 82 shares on August 28, 2026, at $337.71 for $27,692.

Analysts Set New Price Targets

Wall Street firms updated their views on the stock ahead of the filing. JP Morgan maintained its overweight rating while adjusting its price target to $420.00 on July 23, 2026, and later to $425.00 on October 15, 2026. TD Cowen reiterated a buy rating at $475.00 on July 23, 2026, and maintained a buy rating with a $485.00 target on October 08, 2026. UBS maintained a neutral rating with a $380.00 target on October 14, 2026. Overall, the stock carries a consensus recommendation of strong buy from 14 analysts, with a mean price target of $420.79.

About Alphabet

Alphabet Inc. runs major digital platforms and online services worldwide. It operates through segments including Google Services, Google Cloud, and experimental Other Bets. The core business handles internet search, advertising, mobile operating systems, browsing software, mapping tools, and video streaming.

Bottom Line

Institutional investors continue to manage sizeable positions in Alphabet as the company prepares for its next earnings release on October 28, 2026. Market participants will monitor upcoming filings and financial updates to gauge growth across its core digital advertising and cloud services.