Alphabet ($GOOG) Insider Trading & Smart Money Activity
Alphabet Inc. ($GOOG) has 8 congress trades, 92 13F position changes and 2 analyst ratings on file.
- Insider buyers (12 mo)
- 0
- Insider sellers (12 mo)
- 0
- Net insider $ (12 mo)
- $0
- Congress trades (12 mo)
- 8
- 13F moves on file
- 92
- Analyst ratings on file
- 2
GOOG insider buying and selling by quarter
| Quarter | Insider buys | Insider sales | Congress buys / sales | 13F added / cut |
|---|---|---|---|---|
| Q1 2026 | 0 | 0 | 2 / 0 | 0 / 0 |
| Q2 2026 | 0 | 0 | 2 / 2 | 27 / 26 |
| Q3 2026 | 0 | 0 | 1 / 1 | 0 / 0 |
| Q4 2026 | 0 | 0 | 0 / 0 | 22 / 17 |
Insider buys and sales count open-market trades only (Form 4 codes P and S). Grants, option exercises and tax withholding are left out.
All GOOG insider, congress, 13F and analyst activity
| Date | Source | Who | Action | Shares | Value / amount | ΔOwn | 1W | 1M | 6M | Filing | Story |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 13F | Vontobel Holding | Reduced | -274.32K sh | $418.25M | — | ||||||
| 13F | TD Waterhouse Canada | Added | +70.94K sh | $523.39M | — | ||||||
| 13F | SteelPeak Wealth | Added | +20.65K sh | $35.01M | — | ||||||
| 13F | Howard Capital Management Group | Reduced | -776 sh | $18.17M | — | ||||||
| 13F | Hengehold Capital Management | Added | +1.60K sh | $3.90M | — | ||||||
| 13F | Halbert Hargrove Global Advisors | Added | +110 sh | $1.63M | — | ||||||
| 13F | Global Strategic Investment Solutions | Added | +85 sh | $1.61M | — | ||||||
| 13F | Forum Financial Management | Added | +5.80K sh | $38.38M | — | ||||||
| 13F | Financial Synergies Wealth Advisors | Added | +1.35K sh | $1.27M | — | ||||||
| 13F | DiNuzzo Private Wealth | Added | +230 sh | $253.17K | — | ||||||
| 13F | Concurrent Investment Advisors | Added | +58.30K sh | $116.60M | — | ||||||
| 13F | Cache Advisors | Added | +76.19K sh | $63.18M | Read | ||||||
| 13F | Birch Hill Investment Advisors | Reduced | -8.29K sh | $57.49M | — | ||||||
| 13F | Banque Pictet & Cie | Reduced | -18K sh | $504.22M | — | ||||||
| 13F | Aspiriant | Reduced | -4.73K sh | $12.32M | — | ||||||
| 13F | ARS Wealth Advisors Group | Reduced | -1.32K sh | $39.97M | — | ||||||
| Analyst | JP Morgan | Reiterates to Overweight | PT $425 | Read | |||||||
| 13F | Zwj Investment Counsel | Added | +6.77K sh | $138.27M | — | ||||||
| 13F | WealthPlan Investment Management | Reduced | -6.07K sh | $25.35M | — | ||||||
| 13F | V-Square Quantitative Management | Added | +4.58K sh | $34.34M | — | ||||||
| 13F | Sustainable Growth Advisers | Reduced | -25.57K sh | $716.96M | — | ||||||
| 13F | Ninety One SA (Pty) | Reduced | -7.87K sh | $2.72M | — | ||||||
| 13F | Mission Wealth Management | Reduced | -89.58K sh | $65.43M | Read | ||||||
| 13F | Mirae Asset Securities (Usa) | Added | +44.68K sh | $51.22M | — | ||||||
| 13F | Hbw Advisory Services | Added | +6.95K sh | $7.58M | Read | ||||||
| 13F | GHP Investment Advisors | Reduced | -1.46K sh | $40.83M | — | ||||||
| Analyst | TD Cowen | Reiterates to Buy | PT $485 | 0.0% | — | ||||||
| Congress | Cleo Fields | Purchase | $1,001 - $15,000 | +1.5% | -0.6% | Read | |||||
| Congress | Scott Franklin | Sale | $1,001 - $15,000 | -0.1% | +3.8% | — | |||||
| Congress | Jerry Moran | Purchase | $1,001 - $15,000 | +2.1% | -8.0% | — | |||||
| Congress | Cleo Fields | Purchase | $1,001 - $15,000 | -5.0% | +0.8% | Read | |||||
| Congress | Dan Crenshaw | Sale | $1,001 - $15,000 | -3.0% | -3.9% | — | |||||
| Congress | Jerry Moran | Sale | $1,001 - $15,000 | -7.6% | -13.0% | Read | |||||
| Congress | Alan Armstrong | Purchase | $1,001 - $15,000 | +9.0% | +27.2% | +24.3% | — | ||||
| Congress | Alan Armstrong | Purchase | $50,001 - $100,000 | +8.7% | +27.3% | +24.7% | — |
Showing 35 of 102 filings (the latest 13F moves are capped at 25; see the institutions below).
1W / 1M / 6M = how GOOG moved from the trade or filing date.
Members of Congress trading GOOG
Institutions moving GOOG (13F)
- Ifm Investors2
- Vontobel Holding1
- TD Waterhouse Canada1
- SteelPeak Wealth1
- Howard Capital Management Group1
- Hengehold Capital Management1
- Halbert Hargrove Global Advisors1
- Global Strategic Investment Solutions1
- Forum Financial Management1
- Financial Synergies Wealth Advisors1
- DiNuzzo Private Wealth1
- Concurrent Investment Advisors1
Analyst ratings on GOOG
| Date | Firm | Action | Rating | Price target | 1W | 1M | 6M | Story |
|---|---|---|---|---|---|---|---|---|
| JP Morgan | Reiterates | Overweight | $420 → $425 | Read | ||||
| TD Cowen | Reiterates | Buy | $475 → $485 | 0.0% | — |
Frequently asked questions
Which members of Congress traded GOOG?
8 disclosed trades by Cleo Fields, Jerry Moran, Alan Armstrong, Scott Franklin and Dan Crenshaw. The latest was on Sep 14, 2026.
Which institutions changed their GOOG positions?
Recent 13F filers moving the stock include Ifm Investors, Vontobel Holding, TD Waterhouse Canada, SteelPeak Wealth and Howard Capital Management Group.
Other internet content & information stocks
Data comes from public SEC Form 4 and 13F filings and STOCK Act disclosures. Dates are the trade or filing date reported. This page is for research only and is not investment advice.
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