Bell Bank 13F: Adds $1.1M to Amazon.com (AMZN) Stake
Key Points
- Bell Bank grew its Amazon.com, Inc. holdings by 6.8%, ending the period with 71,599 shares valued at roughly $17.8 million.
- Amazon shares recently traded near $262.28, sitting below their 52-week high of $287.20 but well above their 52-week low of $196.00.
- Company insiders recently completed several stock sales, including transactions by officers Douglas J. Herrington and David A. Zapolsky.
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Bell Bank raised its stake in Amazon.com, Inc. (NASDAQ:AMZN) during the quarter, boosting its holdings by 4,582 shares to end with 71,599 shares. That's a 6.8% increase for the position, according to a Form 13F filed with the SEC on October 21, 2026. The reported value of the investment reached about $17.8 million. Amazon closed at $262.37 on the day of the filing.
AMZN
Amazon.com, Inc.
Bell Bank vs. the S&P 500
Hypothetical returns from Bell Bank's disclosed trades, not real profit or advice. How we model this.
What Changed in Bell Bank's Amazon.com Position
Bell Bank held 67,017 shares of Amazon before this filing. By adding 4,582 shares, the bank lifted its total to 71,599 shares. The total value of the holding sits at approximately $17.8 million based on period filings. The 6.8% bump shows the bank wanted a larger piece of the e-commerce and cloud computing giant.
Amazon.com, Inc. Stock Down 3.5%
Amazon shares recently traded around $262.28 as of October 22, 2026, which is about equal to the closing price on the filing date. The stock trades below its 52-week high of $287.20 but well above its 52-week low of $196.00. The share price sits above both its 50-day moving average of $256.33 and its 200-day moving average of $243.21. The stock trades below the average analyst target price of $331.72.
Recent Earnings
Amazon posted trailing twelve-month revenue of $775.68 billion alongside earnings of $12.43 per share. The company posted a net profit margin of 17.4% and a return on equity of 30.6%. The price-to-earnings ratio stands at 21.11, with a forward P/E of 25.11. The next earnings release is scheduled for October 29, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
23 analysts raised price targets.
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EPS & revenue
EPS missed estimates by 3.6%. Revenue met estimates.
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Profit surprise
EBITDA beat by 31 percent. Operating income beat by 90 percent.
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Pre-earnings setup
Bar was high, analysts already very bullish.
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Analyst signal
23 target raises.
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Earnings quality
Gross margin up 1.3 points. Operating margin up 1.3 points. Positive free cash flow.
Earnings Call Summary
Amazon had a strong first quarter with $181.5 billion in revenue and record 13.1 percent operating margin. Cloud computing services grew 28 percent year over year, the fastest pace in 15 quarters, driven by artificial intelligence demand. The company is investing tens of billions in data centers and chips, expecting these upfront costs to deliver strong returns in future years as customers pay for the capacity.
Guidance Amazon expects second quarter sales between $194 billion and $199 billion, up from first quarter's $181.5 billion. Operating income should reach $20 billion to $24 billion as the company invests heavily in artificial intelligence and new satellites for the Amazon LEO business.
Slightly positive report. The quarter was acceptable, but the forward setup is not strong.
Insider Buying and Selling at Amazon.com, Inc.
Company insiders have made several stock dispositions recently. On August 21, 2026, officer Douglas J. Herrington sold 6,362 shares worth $1,647,810. On August 24, 2026, officer David A. Zapolsky sold 15,430 shares valued at $4,004,345. Herrington made additional sales of 1,000 shares on September 1, 2026, at an average price of $254.77, and another 1,000 shares on October 1, 2026, at $251.50 per share.
Analysts Set New Price Targets
Wall Street firms have kept mostly bullish stances on the retail and cloud giant. TD Cowen reiterated its buy rating with a $350.00 price target on October 5, 2026. Tigress Financial maintained a buy rating and raised its target to $385.00 from $315.00 on October 6, 2026. Wells Fargo maintained an overweight rating with a target of $329.00 on October 12, 2026, while Cantor Fitzgerald maintained an overweight rating with a target of $310.00 on the same day. Morgan Stanley maintained an overweight rating on October 19, 2026, adjusting its target to $350.00 from $335.00. The company holds a consensus strong buy rating from 58 analysts with a mean price target of $331.72.
About Amazon.com
Amazon.com, Inc. runs online and physical retail stores, sells consumer products and digital subscriptions, and operates Amazon Web Services for cloud computing. The company also builds electronic hardware like Kindle and Echo devices and produces entertainment media. Institutional interest from firms like Bell Bank reflects ongoing attention to the company's retail and cloud markets.
Bottom Line
Investors will look toward the upcoming earnings report on October 29, 2026, for fresh updates on retail growth and cloud margins. Bell Bank's increased stake shows steady institutional interest heading into that report.
Related Filing Alerts
Source: Bell Bank's 13F filing on $AMZN (Oct 21, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts