Bell Bank 13F: New $969K Stake in AppLovin (APP)
Key Points
- Bell Bank bought a new stake of 3,335 shares in AppLovin Corporation APP worth about $968,584, as revealed in its latest SEC filing.
- AppLovin recently traded around $267.84, sitting well below its 50-day and 200-day moving averages as it approaches its next earnings report on November 4, 2026.
- Major Wall Street firms recently updated their targets for the stock, with an overall consensus recommendation of buy and a mean price target of $476.85.
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Bell Bank opened a new position in AppLovin Corporation APP, picking up 3,335 shares valued at $968,584. The institutional investment was revealed in a Form 13F filing with the SEC on October 21, 2026.
APP
AppLovin Corporation
Bell Bank vs. the S&P 500
Hypothetical returns from Bell Bank's disclosed trades, not real profit or advice. How we model this.
What Changed in Bell Bank's AppLovin Position
Bell Bank established a brand-new stake in the digital advertising tech company during the period. The purchase brought 3,335 shares into the bank's portfolio, with a total reported value of $968,584. Because this is a new holding, there was no prior share count or percentage change to report.
Other Institutional Activity in AppLovin
Other large funds made notable adjustments to their AppLovin holdings around the same time. California Public Employees Retirement System grew its holdings by 24,004 shares, ending with 488,574 shares worth about $252,133,497. TD Asset Management lifted its stake by 87,856 shares, finishing with 447,808 shares valued at roughly $231,095,795. On the selling side, Baillie Gifford & Co reduced its holdings by 228,473 shares, leaving it with 6,471,615 shares worth $1,733,745,619 for a 3.4% decrease. Meanwhile, Quadrant Capital Group closed out its position by selling all 2,615 shares, and Foster Group sold its entire holding of 543 shares.
AppLovin Corporation Stock Down 1.1%
AppLovin shares recently traded around $267.84, which is about equal to the closing price of $267.90 on October 21, 2026. The stock trades below its 50-day moving average of $304.13 and its 200-day moving average of $432.71. Its 52-week range spans from a low of $260.59 to a high of $738.01.
Recent Earnings
AppLovin reported trailing twelve-month revenue of $6.83 billion alongside earnings of $13.01 per share. The company posted a net profit margin of 64.6% and a return on equity of 203.7%. The firm's next quarterly earnings report is scheduled for release on November 4, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
4 target raises vs 1 cuts.
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EPS & revenue
EPS beat estimates by 3.6%. Revenue beat estimates by 3.3%.
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Profit surprise
EBITDA met by 1 percent. Operating income beat by 7 percent.
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Pre-earnings setup
Bar was high, analysts already very bullish.
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Analyst signal
4 target raises, 1 target cut.
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Earnings quality
Gross margin up 2.0 points. Operating margin up 5.7 points. Positive free cash flow.
Earnings Call Summary
AppLovin delivered 1.84 billion dollars in revenue, up 59 percent year over year, and beat guidance again. The gaming business remains strong while the consumer vertical is growing faster, with March spending 25 percent higher than January and April setting a record month. Management is excited about opening the platform to the public in June and seeing new game developers adopt ad monetization alongside in-app purchases.
Guidance AppLovin guided for 1.915 to 1.945 billion dollars in second-quarter revenue, up 52 to 55 percent year over year. They expect adjusted EBITDA margin around 84 to 85 percent. Management said the consumer vertical is accelerating fast and the June platform launch to the public will unlock much larger growth.
Solid report. Results were generally better than expected, but the forward outlook did not materially change.
Insider Buying and Selling at AppLovin Corporation
Company insiders completed several share sales earlier in the year. Chief executive officer Arash Adam Foroughi sold 52,165 shares worth $25,307,532 on June 12, 2026, and later sold another 22,544 shares valued at $11,158,868 on the same day. Director Eduardo Vivas sold 163,910 shares for $82,620,804 on June 16, 2026. Director Maynard George Webb Jr sold 3,076 shares worth $1,603,489 on July 6, 2026.
Analysts Set New Price Targets
Wall Street analysts have kept a close eye on the advertising technology provider through mid-October. On October 12, 2026, Oppenheimer maintained an Outperform rating while lowering its price target from $560.00 to $490.00. The next day, Morgan Stanley kept an Overweight rating but trimmed its target from $450.00 to $400.00. Goldman Sachs maintained a Neutral rating on October 14, 2026, while lowering its target from $465.00 to $400.00. On the same date, Wedbush kept its Outperform rating and adjusted its target from $610.00 to $560.00. Citigroup rounded out the updates on October 19, 2026, by maintaining a Buy rating while reducing its target from $600.00 to $500.00. Across the broader analyst community, the stock holds a consensus buy rating with a mean price target of $476.85 across 31 opinions.
About AppLovin
AppLovin Corporation builds artificial intelligence software tools that help businesses manage and scale digital advertising campaigns. Based in Palo Alto, California, the company operates across advertising and app segments to help brands reach mobile audiences worldwide.
Bottom Line
Bell Bank's new investment adds to institutional interest in AppLovin as the company prepares for its next financial update on November 4, 2026. Investors will watch to see if upcoming earnings help the stock recover ground toward analyst targets.
Related Filing Alerts
Source: Bell Bank's 13F filing on $APP (Oct 21, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts