Campbell Newman Asset Management 13F: Cuts AMZN Stake by $935K

Amazon.com, Inc. (AMZN) business photo

Key Points

  • Campbell Newman Asset Management lowered its Amazon position by 10.8% during the third quarter, ending with 30,941 shares valued at about $7.71 million.
  • Amazon shares recently traded around $250.49, sitting about 12.8% below their 52-week high of $287.20.
  • The e-commerce giant reported trailing twelve month revenue of $775.68 billion alongside a strong buy consensus rating from 58 analysts.

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Campbell Newman Asset Management cut its stake in Amazon.com, Inc. AMZN by 10.8% during the third quarter, according to a Form 13F filing on October 22, 2026. The firm parted with 3,751 shares of the e-commerce and cloud computing giant. That left it holding 30,941 shares worth roughly $7.71 million at the end of the period.

AMZN Amazon.com, Inc.
$250.38 +10.54% year to date
Daily close · Oct 22, 2026

What Changed in Campbell Newman Asset Management's Amazon Position

The fund held 34,692 shares of the tech company prior to this latest adjustment. By trimming its holdings by 3,751 shares, Campbell Newman reduced its exposure to the retail and web services provider. The remaining stake of 30,941 shares carried a reported value of $7,708,950 when the filing dropped on October 22, 2026.

Other Institutional Activity in Amazon

Other major institutional investors adjusted their positions around the same time. True North Advisors trimmed its holdings by 2,933 shares, ending with 129,617 shares worth about $32.29 million. Midwest Trust lowered its stake by 2,128.9 shares to finish the period with 901,279 shares valued at roughly $224.55 million. On the buying side, Root Financial Partners grew its position by 13.4% or 5,610 shares, holding 47,577 shares valued at about $11.85 million. Smith Chas P & Associates Pa Cpas lifted its holdings by 1.4%, adding 2,748 shares to end with 197,786 shares worth roughly $49.45 million. E. Ohman J:or Asset Management boosted its stake by 1.6%, purchasing 12,894 shares to hold 828,960 shares valued at about $206.54 million.

Amazon.com, Inc. Stock Down 4.6%

Amazon shares recently traded around $250.49 as of October 23, 2026, roughly equal to their close of $250.38 on the filing date. The stock sits about 12.8% below its 52-week high of $287.20 while resting 27.8% above its 52-week low of $196.00. The shares trade below their 50-day moving average of $256.33 and sit about 3.0% above their 200-day moving average of $243.21.

Recent Earnings

Amazon reported trailing twelve month revenue of $775.68 billion with a net profit margin of 17.4% and an earnings per share figure of $12.43.

Earnings drift grade

Outlook vs expectations on the last report — not price action.

B- 72/100

Reported Apr 29, 2026

  1. Forward outlook

    23 analysts raised price targets.

  2. EPS & revenue

    EPS missed estimates by 3.6%. Revenue met estimates.

  3. Profit surprise

    EBITDA beat by 31 percent. Operating income beat by 90 percent.

  4. Pre-earnings setup

    Bar was high, analysts already very bullish.

  5. Analyst signal

    23 target raises.

  6. Earnings quality

    Gross margin up 1.3 points. Operating margin up 1.3 points. Positive free cash flow.

Earnings Call Summary

Amazon had a strong first quarter with $181.5 billion in revenue and record 13.1 percent operating margin. Cloud computing services grew 28 percent year over year, the fastest pace in 15 quarters, driven by artificial intelligence demand. The company is investing tens of billions in data centers and chips, expecting these upfront costs to deliver strong returns in future years as customers pay for the capacity.

Guidance Amazon expects second quarter sales between $194 billion and $199 billion, up from first quarter's $181.5 billion. Operating income should reach $20 billion to $24 billion as the company invests heavily in artificial intelligence and new satellites for the Amazon LEO business.

Slightly positive report. The quarter was acceptable, but the forward setup is not strong.

Insider Buying and Selling at Amazon.com, Inc.

Company insiders completed multiple stock transactions prior to the filing date.

Analysts Set New Price Targets

Wall Street research firms maintained largely positive views on the stock ahead of the filing.

About Amazon

Amazon.com, Inc. operates an online retail platform alongside physical stores, an advertising network, and the Amazon Web Services cloud computing division. It also builds consumer electronics like Kindle and Echo devices while producing entertainment media. Shifts in institutional holdings reflect how portfolio managers manage large-cap tech exposure amid changing market conditions.

Bottom Line

Investors continue to monitor institutional portfolio adjustments as major tech firms navigate shifting market trends. Watch for upcoming corporate updates and further regulatory filings to track how large asset managers position their portfolios moving forward.

Source: Campbell Newman Asset Management's 13F filing on $AMZN (Oct 22, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts

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