Royal Fund Management 13F: Adds $3.8M to Amazon.com (AMZN) Stake

Royal Fund Management boosted its stake in Amazon.com, Inc. AMZN by 47.0% during the quarter, according to a Form 13F filing filed with the SEC on October 22, 2026.

AMZN Amazon.com, Inc.

$250.38 ▲ +10.54% year to date

1M 3M YTD

Daily close · Oct 22, 2026

What Changed in Royal Fund Management's Amazon.com, Inc. Position

The firm acquired an additional 15,317 shares of the e-commerce and cloud computing giant. That brought its total holdings from 32,556 shares up to 47,873 shares. The reported value of the position reached $11,927,558 at the close of the period.

Other Institutional Activity in Amazon.com, Inc.

Perigon Wealth Management reduced its holdings by 13,277 shares, ending with 435,536 shares worth about $108,513,866. RMR Wealth Builders grew its holdings by 2,922 shares, ending with 84,353 shares worth about $21,016,481. Oriental Harbor Investment Master Fund grew its holdings by 81,095 shares, ending with 140,992 shares worth about $35,128,156. Sepio Capital grew its holdings by 3,749 shares, ending with 87,336 shares worth about $21,759,785. True North Advisors reduced its holdings by 2,933 shares, ending with 129,617 shares worth about $32,294,097.

Amazon.com, Inc. Stock Down 4.6%

Amazon shares closed at $250.38 on October 22, 2026, and recently traded around $250.49. The stock trades above its 200-day moving average of $243.21 while sitting below its 50-day moving average of $256.33.

Recent Earnings

Amazon operates retail and cloud services through segments spanning North America, international markets, and Amazon Web Services. The Seattle-based company reported trailing twelve month revenue of $775.68 billion alongside earnings of $12.43 per share. The online retailer and cloud provider generated a net profit margin of 17.4% and achieved a return on equity of 30.6%. Investors look ahead to the company's next earnings report scheduled for October 29, 2026.

Insider Buying and Selling at Amazon.com, Inc.

Company insiders completed several transactions prior to the filing. Officer Matthew S. Garman disposed of 14,541 shares valued at $3,766,920 on August 21, 2026. Officer David A. Zapolsky sold 15,430 shares worth $4,004,345 on August 24, 2026. Officer Douglas J. Herrington sold 1,000 shares at $254.77 for a total of $254,770 on September 1, 2026, and another 1,000 shares at $251.50 totaling $251,500 on October 1, 2026.

Analysts Set New Price Targets

Wall Street firms updated their views on the stock ahead of the filing. TD Cowen reiterated a buy rating with a $350.00 price target on October 5, 2026. Tigress Financial maintained a buy rating and raised its target from $315.00 to $385.00 on October 6, 2026. Wells Fargo maintained an overweight rating while lowering its target from $338.00 to $329.00 on October 12, 2026. Cantor Fitzgerald maintained an overweight rating and adjusted its target from $320.00 to $310.00 on October 12, 2026. Morgan Stanley maintained an overweight rating and lifted its target from $335.00 to $350.00 on October 19, 2026. Analyst coverage shows a consensus strong buy rating with a mean price target of $331.72 across 58 opinions.

About Amazon.com, Inc.

Amazon.com, Inc. operates retail websites and physical stores offering consumer goods, digital media, and subscription services, alongside its major cloud computing platform, Amazon Web Services. The company also designs and produces popular electronic devices including Kindle e-readers, Fire tablets, Echo smart speakers, and Ring security equipment.

Bottom Line

Royal Fund Management's increased stake reflects confidence ahead of the upcoming earnings release. Market participants will monitor the October 29 financial results for further direction on revenue growth and cloud segment performance.