Foster Victor Wealth Advisors 13F: Adds $992K to PG Stake
Key Points
- Foster Victor Wealth Advisors lifted its Procter & Gamble holding by 7.4% to 90,979 shares, valued at roughly $14.3 million.
- Other financial firms adjusted their positions as well, with Carnegie Investment Counsel growing its stake to 263,261 shares.
- Procter & Gamble shares recently traded around $157.71, sitting above both key moving averages while analysts maintain a buy consensus.
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Foster Victor Wealth Advisors grew its holdings in The Procter & Gamble Company NYSE:PG, adding 6,292 shares during the period. According to a Form 13F filing on October 21, 2026, the firm ended the quarter with 90,979 shares. The reported value of the stake reached approximately $14.3 million.
PG
The Procter & Gamble Company
Other Institutional Activity in The Procter & Gamble Company
Other large investors adjusted their holdings around the same time. Carnegie Investment Counsel grew its holdings by 10,855 shares, ending with 263,261 shares worth about $36.8 million. Pictet North America Advisors boosted its stake by 4,339 shares to finish with 24,385 shares valued at about $3.5 million. Meanwhile, Bell Bank reduced its holdings by 20,955 shares, leaving it with 51,763 shares worth roughly $7.5 million. PensionDanmark Pensionsforsikringsaktieselskab grew its position by 30,957 shares to hold 489,542 shares valued at about $71.1 million, while Cantor Fitzgerald Investment Advisors L.P. closed out its position by selling all 5,078 of its shares.
The Procter & Gamble Company Stock Holds Steady
The stock recently changed hands at $157.71 as of October 22, 2026, up about 0.6% from its closing price of $156.84 on the day of the filing. The shares trade comfortably above their 50-day and 200-day moving averages.
Recent Earnings
The consumer goods giant generates billions in yearly revenue and maintains solid profitability metrics.
Dividend
The company distributes an annual dividend rate of $4.35 per share, translating to a yield of 2.76%.
Insider Buying and Selling at The Procter & Gamble Company
Company insiders executed several transactions prior to the filing. Chief Financial Officer Andre Schulten sold 3,914 shares on October 5, 2026, at a price of $145.34 for a total of $568,861. Officer Susan Street Whaley sold 2,369 shares on the same day at $145.34 per share, totaling $344,310, and officer Paul Gama disposed of 2,225 shares at $145.34 for a total of $323,382.
Analysts Set New Price Targets
Wall Street firms updated their views on the stock through October. TD Cowen maintained a hold rating with a $150.00 price target on September 30, 2026. Evercore ISI Group upgraded the stock to an outperform rating on October 6, 2026, raising its target to $166.00. RBC Capital kept an outperform rating with a $166.00 target on October 6, 2026, and reiterated it on October 20, 2026. Citigroup maintained a buy rating while lifting its target to $180.00 on October 14, 2026. Overall, the stock carries a consensus buy rating with a mean price target of $162.13 from 23 analysts.
About The Procter & Gamble Company
Headquartered in Cincinnati, Ohio, The Procter & Gamble Company manufactures and distributes everyday household and personal care items across the globe. Its portfolio features household names in grooming, health care, fabric care, and baby products, making it a staple of consumer defensive portfolios.
Bottom Line
Institutional investors continue to fine-tune their stakes in the consumer staples bellwether. Market participants will watch for upcoming financial reports and further regulatory filings to track how major funds position themselves moving forward.
Related Filing Alerts
Source: Foster Victor Wealth Advisors's 13F filing on $PG (Oct 21, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts