Gw Henssler & Associates 13F: Adds $848K to AMZN Stake
Key Points
- Gw Henssler & Associates increased its Amazon.com position by 3,404 shares, now holding 166,992 shares valued at approximately $41.6 million.
- The fund's stake represents 5.48% of its total reported value of $758.9 million, ranking fifth among its holdings.
- As of October 27, 2026, Amazon's stock was trading around $249.01, above its October 23 closing price of $248.00, but still below its 50-day moving average.
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Gw Henssler & Associates increased its stake in Amazon.com, Inc. (AMZN) by 3,404 shares in a filing on October 26, 2026.
In this latest move, the fund's holdings in Amazon now account for 5.48% of its overall portfolio, which has a reported value of $758.9 million. This position ranks fifth among all of Gw Henssler's investments, reflecting a 2.1% increase from their previous total of 163,588 shares.
AMZN
Amazon.com, Inc.
Other Institutional Activity in Amazon.com
Gf Fund Management increased its stake in Amazon by 161,459 shares, bringing its total to 1,402,691 shares worth approximately $349.5 million. Tokio Marine Asset Management added 13,954 shares, raising its total to 553,585 shares valued at about $137.9 million. Conversely, First Horizon reduced its stake by 2,013 shares, now holding 98,601 shares valued at roughly $24.6 million.
Amazon.com, Inc. Stock Up 0.4%
As of October 27, 2026, Amazon's stock was trading around $249.01, which is above its closing price of $248.00 on October 23. However, it remains below its 50-day moving average of $255.38 and is about 13.3% off its 52-week high of $287.20.
Recent Earnings
Amazon reported trailing twelve-month revenue of $775.7 billion, with a year-over-year revenue growth of 19.6%. The next earnings report is scheduled for October 29, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
23 analysts raised price targets.
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EPS & revenue
EPS missed estimates by 3.6%. Revenue met estimates.
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Profit surprise
EBITDA beat by 31 percent. Operating income beat by 90 percent.
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Pre-earnings setup
Bar was high, analysts already very bullish.
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Analyst signal
23 target raises.
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Earnings quality
Gross margin up 1.3 points. Operating margin up 1.3 points. Positive free cash flow.
Earnings Call Summary
Amazon had a strong first quarter with $181.5 billion in revenue and record 13.1 percent operating margin. Cloud computing services grew 28 percent year over year, the fastest pace in 15 quarters, driven by artificial intelligence demand. The company is investing tens of billions in data centers and chips, expecting these upfront costs to deliver strong returns in future years as customers pay for the capacity.
Guidance Amazon expects second quarter sales between $194 billion and $199 billion, up from first quarter's $181.5 billion. Operating income should reach $20 billion to $24 billion as the company invests heavily in artificial intelligence and new satellites for the Amazon LEO business.
Slightly positive report. The quarter was acceptable, but the forward setup is not strong.
Insider Buying and Selling at Amazon.com, Inc.
Since August, several insiders have sold shares, including Matthew S. Garman, who sold 14,541 shares on August 21, and David A. Zapolsky, who sold 15,430 shares on August 24. These sales occurred before the recent filing and do not imply bearish sentiment.
Analysts Set New Price Targets
On October 26, 2026, UBS maintained a Buy rating on Amazon with a price target of $348, up from a previous target of $318. Other firms like Morgan Stanley and Wells Fargo have also maintained their Overweight ratings, with targets ranging from $329 to $385.
About Amazon.com
Amazon.com, Inc. is a leading online retailer offering a wide range of products and services, including consumer goods, media content, and cloud services through Amazon Web Services (AWS). The company operates in various segments, including North America and International markets, making it a key player in the e-commerce and technology sectors.
Bottom Line
Looking ahead, investors should watch for Amazon's upcoming earnings report on October 29, 2026, which will provide further insights into the company's performance. Gw Henssler's recent filing indicates a continued confidence in Amazon's potential despite the current market fluctuations.
Related Filing Alerts
Source: Gw Henssler & Associates's 13F filing on $AMZN (Oct 26, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts