HB Wealth Management 13F: Adds $9.4M to Alphabet (GOOGL) Stake

HB Wealth Management lifted its stake in Alphabet Inc. (GOOGL) by 6.1% during the quarter, buying 27,370 shares to bring its total holding to 476,684 shares. The firm disclosed the portfolio addition in a Form 13F filed with the Securities and Exchange Commission on October 23, 2026.

GOOGL Alphabet Inc.

$324.22 ▲ +3.08% year to date

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Daily close · Oct 22, 2026

What Changed in HB Wealth Management's Alphabet Position

The fund grew its investment from 449,314 shares up to 476,684 shares. That 6.1% step-up added 27,370 shares to the firm's portfolio during the period.

Other Institutional Activity in Alphabet

Other institutional managers made varying adjustments to their Alphabet positions during the same filing window. Wilmington Savings Fund Society lowered its stake by 6.2%, ending with 100,271 shares valued at about $34.5 million. NTV Asset Management grew its holdings by 2,887 shares, or 6.8%, finishing with 45,342 shares worth roughly $15.6 million. Mondrian Investment Partners cut its stake heavily by 45.6%, leaving it with 292,349 shares valued at about $100.6 million. Evergreen Capital Management reduced its holdings by 6.3%, holding 248,472 shares worth roughly $85.5 million. True North Advisors trimmed its position by 56.1%, ending with 40,522 shares worth about $13.9 million.

Alphabet Inc. Stock Down 4.3%

Alphabet shares recently traded around $320.25 as of October 24, 2026, sitting right near the close of $320.21 on the filing date. Over the past 52 weeks, the stock has traded between a low of $251.85 and a high of $408.61.

Recent Earnings

Alphabet generated $445.87 billion in trailing twelve-month revenue alongside earnings of $19.93 per share. The company posted a net profit margin of 54.8% and a return on equity of 48.7%.

Dividend

Alphabet pays an annual dividend of $0.88 per share, giving investors a dividend yield of 0.27% based on a conservative payout ratio of 4.3%.

Insider Buying and Selling at Alphabet Inc.

Company insiders executed several stock transactions prior to the filing. Director Kavitark Ram Shriram sold 33,566 shares on July 18, 2025, at an average price of $185.76 for a total of $6.2 million, and later sold 26,000 shares on August 15, 2025, at $205.00 for $5.3 million. Director John L. Hennessy disposed of 600 shares on January 13, 2026, valued at $202,514, and another 600 shares on February 13, 2026, valued at $184,037.

Analysts Set New Price Targets

Wall Street firms updated their outlooks on Alphabet ahead of the filing. On October 14, 2026, UBS maintained a neutral rating while nudging its target to $380.00 from $379.00. JP Morgan kept an overweight rating on October 15, 2026, raising its target to $425.00 from $420.00. Keybanc maintained an overweight rating on October 19, 2026, while adjusting its target down to $410.00 from $435.00. BMO Capital kept an outperform rating on October 20, 2026, raising its target to $480.00 from $465.00. Citizens maintained a market outperform rating on October 22, 2026, while lowering its target from $515.00 to $450.00. Overall, the stock carries a consensus strong buy rating with a mean price target of $429.12 across 54 analyst opinions.

About Alphabet

Alphabet operates major digital services and platforms across the globe, anchored by Google Search, YouTube, Android, and cloud computing infrastructure. The company generates the vast majority of its revenue from digital advertising while expanding rapidly in enterprise cloud solutions.

Bottom Line

Investors will look closely at the upcoming earnings release on October 28, 2026, for fresh details on advertising revenue and cloud growth. Additional regulatory filings will show whether other wealth managers follow HB Wealth Management's lead in adjusting their stakes.