Mission Wealth Management 13F: Cuts Alphabet (GOOG) Stake by $31M

Mission Wealth Management reduced its investment in Alphabet Inc. (GOOG) during the period, according to a Form 13F filing with the Securities and Exchange Commission on October 15, 2026. Because 13F filings look backward at holdings from the end of the reported quarter, they may not show the fund's exact position today.

What Changed in Mission Wealth Management's Alphabet Position

Mission Wealth Management cut its stake by 31.8%, selling 89,582 shares of the tech giant. The fund ended the period with 192,013 shares worth roughly $65.4 million, down from its prior holding of 281,595 shares.

Other Institutional Activity in Alphabet Inc.

Other large money managers also adjusted their stakes around the same time. Blackrock Inc. grew its holdings by 5,179,352 shares, ending with 369,922,502 shares worth about $124.6 billion. Vanguard Capital Management LLC grew its holdings by 4,684,905 shares, ending with 306,936,860 shares worth about $103.4 billion. State Street Corporation added 5,200,249 shares to finish with 190,923,442 shares valued at approximately $64.3 billion. JPMORGAN CHASE & CO grew its holdings by 18,019,925 shares, ending with 137,833,254 shares worth about $46.4 billion. FMR, LLC grew its holdings by 13,396,599 shares, ending with 121,958,993 shares worth about $41.1 billion.

Alphabet Inc. Stock Down 2.0%

Alphabet shares recently traded around $336.72 as of October 16, 2026. The stock sits below its 50-day moving average of $342.14 and below its 52-week high of $404.47, while remaining well above its 52-week low of $244.67.

Recent Earnings

Alphabet reported trailing-twelve-month revenue of $445.87 billion and earnings of $19.93 per share. The company posted a net profit margin of 54.8% alongside a return on equity of 48.7%.

Dividend

Alphabet pays an annual dividend yielding 0.26% backed by a payout ratio of 4.3%.

Insider Buying and Selling at Alphabet Inc.

Company insiders were active in the market prior to the filing. Officer Marsida Saraci sold 449 shares on July 29, 2026, at an average price of $333.20 for a total value of $149,607. Director Frances H Ph.D. Arnold sold 82 shares on July 30, 2026, at $333.39 per share, totaling $27,338, and later sold another 82 shares on August 28, 2026, at $337.71 per share for a value of $27,692.

Analysts Set New Price Targets

Wall Street analysts have updated their outlooks on the stock. On July 23, 2026, JP Morgan maintained an Overweight rating while lowering its price target to $420.00 from $460.00. On the same day, TD Cowen reiterated a Buy rating with a $475.00 price target. Later, on October 8, 2026, TD Cowen maintained a Buy rating and raised its target to $485.00. UBS maintained a Neutral rating on October 14, 2026, lifting its target to $380.00 from $379.00. On October 15, 2026, JP Morgan maintained an Overweight rating with a price target of $425.00. The stock holds a consensus recommendation of strong buy with a mean target price of $420.79 across 14 analyst opinions.

About Alphabet Inc.

Alphabet Inc. operates internet and software platforms across the globe, anchored by Google search, advertising, Android, cloud computing, and hardware. Its services reach billions of users daily through products like YouTube, Gmail, and Google Maps.

Bottom Line

Alphabet is scheduled to release its next round of financial results on October 28, 2026. Investors will look toward that upcoming earnings report for more details on revenue growth and cloud performance following recent institutional portfolio adjustments. Keep in mind that 13F filings are backward-looking: they show holdings as of the end of the reporting quarter and may not represent the fund's current position.