Pictet North America Advisors 13F: Adds $765K to CRM Stake

Pictet North America Advisors raised its stake in Salesforce, Inc. CRM by 26.6% during the third quarter, according to a Form 13F filing with the Securities and Exchange Commission on October 21, 2026.

CRM Salesforce, Inc.

$242.43 ▼ -3.76% year to date

1M 3M YTD

Daily close · Oct 20, 2026

What Changed in Pictet North America Advisors's Salesforce Position

The firm acquired an additional 3,331 shares of the cloud software provider, bringing its total ownership to 15,841 shares. The reported value of the holding reached $3.64 million at the time of the filing. The adjustment follows a previous stake of 12,510 shares.

Other Institutional Activity in Salesforce

Other large investors adjusted their holdings around the same time. Sustainable Growth Advisers reduced its holdings by 262,410 shares, ending with 1,242,188 shares worth about $285.17 million. Capstone Investment Advisors grew its position by 7,679 shares to hold 17,149 shares valued at about $2.69 million. Quilter trimmed its stake by 5,974 shares, leaving it with 26,110 shares valued at approximately $5.99 million. Y-Intercept cut 180,639 shares, finishing with 45,871 shares valued at about $10.53 million. Goldstein Advisors opened a new position with 1,158 shares worth about $265,842.

Salesforce, Inc. Stock Up 1.1%

Salesforce recently traded around $241.68 on October 22, 2026, roughly equal to its closing price of $241.78 on the day of the filing. The stock sits about 3.8% above its 50-day moving average of $232.90 and 21.6% above its 200-day moving average of $198.81. Shares trade 10.2% below their 52-week high of $269.11 and 65.2% above their 52-week low of $146.32.

Recent Earnings

Salesforce generated $43.94 billion in revenue over the trailing twelve months, alongside earnings of $10.93 per share. The company posted a net profit margin of 22.0% and a return on equity of 19.4%. The next quarterly earnings report is scheduled for December 2, 2026.

Dividend

The company pays an annual dividend rate of $1.76 per share, translating to a dividend yield of 0.73%. This payout is supported by a dividend payout ratio of 15.7%.

Insider Buying and Selling at Salesforce, Inc.

Company insiders executed notable transactions prior to the filing. Director Craig Conway sold 4,500 shares on September 4, 2026, for a total value of $1.17 million. Director David Blair Kirk bought 4,176 shares on September 18, 2026, at an average price of $239.33, totaling $999,451.

Analysts Set New Price Targets

Wall Street firms updated their views on the stock ahead of the filing. Citizens reiterated a Market Outperform rating with a $315.00 price target on September 18, 2026. Stephens & Co. reiterated an Equal-Weight rating with a $289.00 target on the same day. B of A Securities upgraded the stock to a Buy rating on October 12, 2026, and raised its target from $160.00 to $285.00. DA Davidson maintained a Neutral rating and lifted its target from $225.00 to $250.00 on October 21, 2026. Cantor Fitzgerald reaffirmed its Overweight rating and $300.00 target on October 21, 2026. Overall, the stock carries a consensus buy rating from 54 analysts, with a mean price target of $286.14.

About Salesforce

Headquartered in San Francisco, California, Salesforce provides enterprise cloud software that helps businesses manage customer relationships, sales pipelines, and service operations. The company serves clients globally across various industries, utilizing integrated platform tools to connect companies with their customer base.

Bottom Line

Investors will look ahead to Salesforce's upcoming earnings release on December 2, 2026, for updates on revenue growth and profit margins. Monitoring subsequent institutional filings will also show whether other asset managers continue adjusting their positions in the software leader.