SBI Securities 13F: Cuts ServiceNow (NOW) Stake by $3.2M

SBI Securities reduced its position in ServiceNow, Inc. (NYSE:NOW) during the quarter, according to a Form 13F filing submitted to the SEC on October 22, 2026.

NOW ServiceNow, Inc.

$153.12 ▲ +3.85% year to date

1M 3M YTD

Daily close · Oct 21, 2026

What Changed in SBI Securities's ServiceNow Position

The firm cut its stake by 23,929 shares, resulting in a 48.2% decrease from the previous quarter. SBI Securities finished the period with 25,702 shares of ServiceNow, valued at about $3,444,325.

Other Institutional Activity in ServiceNow

Other large funds also adjusted their holdings in the software maker recently. PensionDanmark Pensionsforsikringsaktieselskab trimmed its holdings by 29,504 shares, ending with 211,637 shares worth about $28,361,474. Foster Victor Wealth Advisors cut its position by 10,227 shares to hold 84,632 shares valued at approximately $12,302,148. Sumitomo Mitsui DS Asset Management Company lowered its stake by 37,290 shares, finishing with 243,713 shares worth roughly $32,659,979.

ServiceNow, Inc. Stock Up 3.8%

ServiceNow shares closed at $156.66 on the filing date of October 22, 2026. The stock recently traded around $155.23, sitting down about 0.9% since that filing close. The shares trade well above their 50-day moving average of $136.21 and their 200-day moving average of $115.03.

Recent Earnings

ServiceNow reported trailing twelve month revenue of $14.73 billion alongside a trailing twelve month EPS of $1.60. The company posts a net profit margin of 11.3% and a return on equity of 14.2%. Its next quarterly earnings report is scheduled for October 28, 2026.

Insider Buying and Selling at ServiceNow, Inc.

Insiders completed several transactions during August 2026 ahead of the filing. Director Paul Edward Chamberlain sold 1,500 shares on August 13 at $125.60 for a total value of $188,400, and later sold 2,700 shares on August 27 at $135.50 worth $365,851. Officer Jacqueline P Canney sold 7,847 shares on August 28 at $138.00 totaling $1,082,886. Officer Paul G. Fipps sold 2,034 shares on August 31 at $147.87 worth $300,777.

Analysts Set New Price Targets

Wall Street firms updated their outlooks on ServiceNow ahead of the filing. Mizuho maintained an Outperform rating with a $170.00 target on October 15. TD Cowen maintained a Buy rating and raised its target to $165.00 on October 15. Piper Sandler maintained an Overweight rating with a $175.00 target on October 16. StoneX maintained a Buy rating with a $165.00 target on October 19. Truist Securities maintained a Buy rating with a $180.00 target on October 21. The stock carries a consensus rating of strong_buy with 46 analyst opinions and a mean price target of $154.80.

About ServiceNow

ServiceNow, Inc. builds cloud-based software platforms that help companies automate digital workflows, manage IT services, handle customer service operations, and track business assets. Headquartered in Santa Clara, California, the company serves enterprise clients across North America, Europe, Asia, and other global regions.

Bottom Line

Institutional investors continue to adjust large equity positions as software sector valuations shift. Investors will watch the upcoming earnings release on October 28, 2026, for further updates on revenue growth and operational margins.