Sequoia Financial Advisors 13F: Adds $123K to BKNG Stake
Sequoia Financial Advisors lifted its holdings in Booking Holdings Inc. BKNG by 2.1% during the reporting period, according to a Form 13F filing with the SEC.
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Sequoia Financial Advisors added 675 shares to its stake in Booking Holdings Inc. ($BKNG), a 2.09% increase, according to a 13F filing with the SEC dated April 30, 2026. It reported 32,925 shares worth $6.01 million at the end of the quarter.
Since the filing, $BKNG is up 1.7% after 1 week, up 0.5% after 1 month and down 2.4% to date (from the $167.53 close on Apr 30, 2026).
Find the original: Sequoia Financial Advisors 13F filings on SEC EDGAR
BKNG
Booking Holdings Inc.
Key Points
- Sequoia Financial Advisors boosted its stake in Booking Holdings Inc. BKNG by 2.1%, adding 675 shares to end the period with 32,925 shares.
- The added shares brought the total reported value of the firm's position in Booking Holdings Inc. BKNG to approximately $6.0 million.
- Booking Holdings Inc. BKNG trades near $182.41, supported by a trailing P/E ratio of 18.7 and a forward P/E ratio of 13.6.
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Sequoia Financial Advisors Raises Stake
Sequoia Financial Advisors expanded its portfolio exposure to Booking Holdings Inc. BKNG during the quarter ended April 30, 2026, according to a recent Form 13F filing with the Securities and Exchange Commission. The firm lifted its holdings by a 2.1% margin, purchasing an additional 675 shares to bring its total count to 32,925 shares. Based on market valuations at the time, the block of travel service shares carried a reported value of about $6.0 million.
Sequoia Financial Advisors vs. the S&P 500
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Booking Stock Valuation and Market Context
Shares of Booking Holdings Inc. BKNG traded around $182.41 on Tuesday, fitting within a 52-week price band that stretches from a low of $150.14 up to $224.99. The travel operator carries a trailing P/E ratio of 18.72 and a forward P/E ratio of 13.62, giving investors a look at how earnings match up against current share prices. Because 13F disclosures look backward at previous quarters, this filing reflects holdings as of the reporting date and may not represent the firm's current position today.
Recent Analyst Ratings and Firm Targets
Wall Street firms have continued updating their outlooks on the travel giant through the late summer and autumn. On October 12, 2026, Cantor Fitzgerald maintained a neutral rating while adjusting its price target to $170.0. Wells Fargo kept an equal-weight rating on October 7, 2026, moving its target to $190.0. Truist Securities maintained a buy rating on September 30, 2026, with a $216.0 target. BTIG reiterated a buy rating on September 24, 2026, alongside a $250.0 target. Rosenblatt initiated coverage with a buy rating and a $245.0 target on September 1, 2026. Evercore ISI Group maintained an outperform rating on August 24, 2026, setting a target of $270.0, while Argus Research kept a buy rating on August 10, 2026, with a target of $245.0.
Inside the Business Operations
Booking Holdings Inc. operates several prominent digital travel brands that help consumers compare and book accommodations, flights, rental cars, and restaurant reservations worldwide. Its platform family includes Booking.com, Priceline, Agoda, Kayak, and OpenTable, serving both leisure and business travelers alongside travel service providers. The enterprise is headquartered in Norwalk, Connecticut, and employs thousands of workers across its various subsidiaries.
What to Watch Next for the Firm
Investors tracking Sequoia Financial Advisors and other institutional filers will look toward upcoming SEC disclosure deadlines to see how portfolios shift in response to changing travel demand. Booking Holdings Inc. is scheduled to release its next round of quarterly financial results on October 27, 2026, which will provide fresh data on revenue growth and profit margins.
Related Filing Alerts
Source: Sequoia Financial Advisors's 13F filing on $BKNG (Apr 30, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Find the original filing: Sequoia Financial Advisors 13F filings on SEC EDGAR. Written by software, not financial advice. How we make alerts