Simon Quick Advisors 13F: Adds $25M to Alphabet (GOOG) Stake
Key Points
- Simon Quick Advisors raised its holdings in Alphabet Inc. (GOOG) by 72,878 shares, resulting in a 273.6% increase in its position.
- The fund's total stake is now 99,512 shares, which represents about 2.53% of its overall portfolio valued at $1.34 billion.
- As of October 27, 2026, GOOG shares recently traded at $314.19, which is about equal to the closing price on the filing date.
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On October 26, 2026, Simon Quick Advisors boosted its stake in Alphabet Inc. (GOOG) by 72,878 shares, increasing its total to 99,512 shares valued at approximately $33.9 million. This information comes from the fund's latest Form 13F filing with the SEC.
The increase in shares reflects a 273.6% change in Simon Quick Advisors' position. The fund now holds 2.53% of its entire portfolio in Alphabet, ranking it 10th among its 455 reported positions.
GOOG
Alphabet Inc.
Other Institutional Activity in Alphabet Inc.
Tokio Marine Asset Management grew its holdings by 9,017 shares, ending with 280,031 shares worth about $95.4 million. Ag2R la Mondiale Gestion D'Actifs boosted its stake by 19,194 shares, bringing its total to 221,897 shares valued at $75.6 million. Norris Perne & French also increased its position by 9,031 shares, now holding 21,462 shares worth about $7.3 million.
Alphabet Inc. Stock Down 1.0%
As of October 27, 2026, Alphabet shares traded around $314.19, about equal to the closing price on October 26. This price is 22.3% below its 52-week high of $404.47 and 18.6% above its 52-week low of $264.94.
Recent Earnings
Alphabet reported trailing twelve-month revenue of approximately $445.9 billion, with a net margin of 54.8%. The next earnings report is scheduled for October 28, 2026.
Dividend
Alphabet pays an annual dividend of $0.88 per share, which gives it a yield of 0.28%.
Insider Buying and Selling at Alphabet Inc.
Marsida Saraci, an officer, sold 449 shares at an average price of $333.20 on July 29, 2026, totaling about $149,607. Director Frances H Ph.D. Arnold sold 82 shares at $333.39 on July 30, 2026, for $27,338, and another 82 shares at $337.71 on August 28, 2026, for $27,692.
Analysts Set New Price Targets
On October 15, 2026, JP Morgan maintained its Overweight rating on Alphabet with a price target of $425.00, up from $420.00. TD Cowen also maintained its Buy rating with a target of $485.00, which was raised from $475.00 on October 8, 2026.
About Alphabet Inc.
Alphabet Inc. is the parent company of Google and operates various products and services, including Google Search, YouTube, and Google Cloud. The recent increase in Simon Quick Advisors' stake shows a growing confidence in Alphabet's long-term potential.
Bottom Line
Investors should keep an eye on Alphabet's upcoming earnings report on October 28, 2026, for insights into the company's performance. Simon Quick Advisors' latest move indicates a stronger belief in Alphabet's growth prospects as it boosts its holdings significantly.
Related Filing Alerts
Source: Simon Quick Advisors's 13F filing on $GOOG (Oct 26, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts