Simplicity Wealth,LLC 13F: Adds $3.9M to Amazon.com (AMZN) Stake
Key Points
- Simplicity Wealth grew its Amazon.com, Inc. position by 14.1% during the reported period, acquiring 15,723 additional shares.
- Simplicity Wealth,LLC held 127,215 $AMZN shares at quarter end, up 14.10% from the prior quarter.
- Amazon.com, Inc. recently traded around $248.04, sitting about 13.6% below its 52-week high.
- Wall Street maintains a strong buy consensus on the retail giant with 58 analyst opinions on record.
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Simplicity Wealth grew its holdings in Amazon.com, Inc. AMZN by 14.1% during the period, according to a Form 13F filing on October 23, 2026. The firm bought 15,723 shares to bring its total stake to 127,215 shares. The reported value of the holding reached $31,695,672.
AMZN
Amazon.com, Inc.
What Changed in Simplicity Wealth's Amazon.com, Inc. Position
Before this filing, Simplicity Wealth owned 111,492 shares of the retail and cloud computing giant. The addition of 15,723 shares marks a 14.1% increase for the portfolio. Amazon closed at $248.00 on the day of the filing.
Other Institutional Activity in Amazon.com, Inc.
Other institutional investors adjusted their positions around the same time. True North Advisors reduced its holdings by 2,933 shares, ending with 129,617 shares worth about $32,294,097. Midwest Trust trimmed its stake by 21,289 shares, closing the period with 901,279 shares valued at roughly $224,553,663. Campbell Newman Asset Management lowered its position by 3,751 shares, finishing with 30,941 shares worth about $7,708,950. Perigon Wealth Management cut its holdings by 13,277 shares to hold 435,536 shares valued at roughly $108,513,866. RMR Wealth Builders expanded its stake by 2,922 shares, ending with 84,353 shares worth about $21,016,481.
Amazon.com, Inc. Stock Down 5.5%
Amazon shares recently traded near $248.04 as of October 24, 2026. The stock sits about 13.6% below its 52-week high of $287.20 and well above its 52-week low of $196.00.
Recent Earnings
Amazon reported trailing twelve-month revenue of $775.68 billion alongside earnings of $12.43 per share. The company operates across North American, International, and cloud computing segments. The next earnings report is scheduled for October 29, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
23 analysts raised price targets.
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EPS & revenue
EPS missed estimates by 3.6%. Revenue met estimates.
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Profit surprise
EBITDA beat by 31 percent. Operating income beat by 90 percent.
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Pre-earnings setup
Bar was high, analysts already very bullish.
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Analyst signal
23 target raises.
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Earnings quality
Gross margin up 1.3 points. Operating margin up 1.3 points. Positive free cash flow.
Earnings Call Summary
Amazon had a strong first quarter with $181.5 billion in revenue and record 13.1 percent operating margin. Cloud computing services grew 28 percent year over year, the fastest pace in 15 quarters, driven by artificial intelligence demand. The company is investing tens of billions in data centers and chips, expecting these upfront costs to deliver strong returns in future years as customers pay for the capacity.
Guidance Amazon expects second quarter sales between $194 billion and $199 billion, up from first quarter's $181.5 billion. Operating income should reach $20 billion to $24 billion as the company invests heavily in artificial intelligence and new satellites for the Amazon LEO business.
Slightly positive report. The quarter was acceptable, but the forward setup is not strong.
Dividend
Amazon currently pays no dividend to shareholders.
Insider Buying and Selling at Amazon.com, Inc.
Company insiders executed several stock sales prior to the filing. Officer Matthew S Garman sold 14,541 shares valued at $3,766,920 on August 21, 2026. Officer David A. Zapolsky disposed of 15,430 shares worth $4,004,345 on August 24, 2026. Officer Douglas J Herrington sold 1,000 shares for $254,770 on September 1, 2026, and another 1,000 shares for $251,500 on October 1, 2026.
Analysts Set New Price Targets
Wall Street firms maintain positive views on the stock. On October 5, 2026, TD Cowen reiterated a buy rating with a $350.00 price target. Tigress Financial maintained a buy rating while raising its target to $385.00 on October 6, 2026. Wells Fargo kept an overweight rating with a $329.00 target on October 12, 2026. Cantor Fitzgerald maintained an overweight rating with a $310.00 target on October 12, 2026. Morgan Stanley kept an overweight rating and raised its target to $350.00 on October 19, 2026. The stock carries a consensus strong buy recommendation across 58 analyst reviews.
About Amazon.com, Inc.
Amazon.com, Inc. operates online and physical retail stores while providing digital advertising and subscription services. The company also runs Amazon Web Services, its cloud computing division, and manufactures electronic hardware including Kindle and Fire devices.
Bottom Line
Simplicity Wealth added to its investment during a period of active institutional adjustments. Investors will look toward the upcoming earnings release on October 29, 2026, for further updates on retail and cloud performance.
Related Filing Alerts
Source: Simplicity Wealth,LLC's 13F filing on $AMZN (Oct 23, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts